Beyond the Bow, Presented by ATA

Archery Trade Association
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Beyond the Bow, Presented by ATA

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

  1. 01/02/2023

    037: Masterclass Preview - Consistent Authenticity with Melissa Bachman & Michelle Scheuermann

    In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

    33 min

  2. 11/02/2022

    036: Mindset of a Successful Mobile Hunter with Aaron Ritter (Latitude Outdoors)

    Kurt talks with Aaron Ritter about the 60-30-10 principle and how it applies to mobile hunting, and specifically to those looking to start saddle hunting. Aaron also shares idea of how archery retailers can play a vital role in helping more people enjoy saddle hunting as it becomes an increasingly popular method of hunting big game with archery equipment. Don't miss Aaron's Coffee Talk at the #ATA2023 trade show on Friday January 13th at 11:00am in the MyATA Area.

    51 min

  3. 02/02/2022

    ATA President & CEO Jeff Poole

    In this episode, we chat with ATA's new president & CEO, Jeff Poole. Jeff shares some of his past experiences, what drew him to the archery industry, and what he sees as opportunities for the future of the ATA and its members.

    25 min

  4. 11/03/2021

    Masterclass 2022 Preview - The Evolution of Archery Coaching with Guy Krueger

    Guy Krueger of USA Archery shares insights on how the last year has affected the landscape of coaching archery and how coaching can be a huge benefit to your business. This episode is a preview of more content to come in our 2022 Archery Industry Masterclass. Visit archerytrade.org to sign up for in-person or virtual sessions.

    17 min

  5. 10/01/2021

    The Draw - Mike Jasper: College Football Coach & Former NFL Player's Journey Into Bowhunting

    Mike Jasper is a current college football coach and former player in the National Football League. In this episode, he shares how being a black man living in the south has made his journey into bowhunting different than most...and how you might be able to learn from his experiences to improve your relationships with new customers.

    41 min

  6. 08/04/2021

    032: The Draw with Samantha Seaton

    Kurt speaks with fellow ATA staffer, Samantha Seaton, to discuss an upcoming segment of the Beyond the Bow podcast - The Draw. These special episodes, hosted by Seaton, will turn the focus to the customer. Archers and bowhunters are what make this industry, and each of them has a different story of what they shoot, how they hunt, and most importantly - the draw that keeps them behind the bow.

    31 min

  7. 07/07/2021

    032: Retail Lessons Learned with Korbin Williams

    Korbin's Archery (Seminole, TX) has established itself as a successful archery pro shop. In this episode, hear from owner Korbin Williams as he shares some advice on what has brought about this success. Korbin also shares a crucial mistake that caused a major disruption for his business in hopes that fellow retailers can learn and avoid encountering a similar situation themselves.

    27 min

  8. 05/05/2021

    031: Conservation & Bowhunting - How ATA and AFWA Work Together for the Future of our Sport

    Your ATA has established a great working relationship with the Association of Fish & Wildlife Agencies, and continues to participate in that organization's efforts to protect game populations and promote bowhunting. In this episode, ATA vice president & chief conservation officer Dan Forster joins Kurt to talk with Mark Tisa of the Massachusetts Division of Fisheries & Wildlife. We discuss some current projects funded by federal excise tax dollars paid on archery equipment, and also the emphasis on gathering hunter data from across the country so industry businesses and wildlife agencies can make informed decisions.

    53 min
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Ratings & Reviews

4.7
out of 5
7 Ratings

About

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

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