Beyond the Click: Unravelling the Stories Analytics Don't Tell The Intelligence Revolution

Today we discuss the real story about the relationship between UX and CX and how to avoid epic fails that cost serious money in operations. From something as simple as not understanding your internal or external customer experience to how to do that in practical terms.

We give you the problems of these terms being overused and what they should mean and how to apply the correct emphasis and invest properly in a strong UX/CX collaboration from the start.