Photo Fuel | Family Photography Education

Leah O’Connell
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Photo Fuel | Family Photography Education

This is a podcast specifically for family photographers all about the swirl of vision, art, and business. Through stories, interviews, and nearly 20 years of experience in the family photography industry, host Leah O’Connell will help pack your creative toolbox and build confidence to fuel your sessions, your business, and your life. We’ll tackle family photography education with topics around the logistics and the skills, along with mindset, marketing with alignment, and more. This podcast will help you fan your own flame towards doing more of what you love and loving how you do it. Free, full, and fun family photography education every Monday - grab your Photo Fuel and let’s get creating.

  1. 4일 전

    Seasons of Business, Marketing with Intention, & Choosing Education Wisely with Sabrina Gebhardt

    Sabrina Gebhardt is a long time photographer who’s made it her mission to coach family photographers through bettering themselves and building thriving photography businesses. Sabrina is doing all kinds of work in the education space for photographers right now, but she is also photographing families and has been for 14 years. In this episode, we talk about -the ebb and flow of business and balance -the art of hustling in a healthy way and keeping that big picture view of the whole year  - the pitfalls of a scarcity mindset during slower seasons  - and continuing education and choosing the container and coach wisely to suit your needs   Sabrina is an expert on this because she’s not only participated in all the types of education herself, but she now has created and runs opportunities from free guides, to online courses, to 1:1 mentoring, to small group support, and of course the Root to Rise Retreat and Mastermind.  // connect with Sabrina //  Website: https://www.sabrinagebhardt.com Instagram: @sabrinagebhardtphotography // connect with Leah //  Website: https://www.leahoconnell.com Instagram: @leahoconnell.photo The Firefly Letters: https://www.leahoconnell.com/newsletter 1:1 Mentoring: https://www.leahoconnell.com/mentoring

    36분

  2. 10월 14일

    Beyond the discounts : Navigating Black Friday as a Family Photographer

    Can Black Friday be about more than just superficial discounts? In today's episode, I'm talking through the complexities of Black Friday sales, especially for family photographers looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a positive and productive way with 4 specific ideas to get you going (or walk away!). We'll challenge the idea that slashing prices is the only way to engage customers and explore how taking cues from Trader Joe's stable pricing approach might be the game-changer your business needs. // Join our private Facebook group to continue this engaging conversation and prepare for a successful, value-driven black Friday! //    Links:  Episode 12: Newsletters - what I learned from 1 year of The Firefly Letters  1:1 Mentoring : leahoconnell.com/mentoring Course + group coaching wait list : leahoconnell.com/group Free download: Gift certificate template // https://www.leahoconnell.com/gifts Advertising print materials: moo.com Facebook group: https://www.facebook.com/groups/photofuel/

    20분

  3. 10월 7일

    A Pre-Shoot Pep Talk / Meditation (Recenter yourself for your best work)

    This episode is airing originally in the fall, and because this podcast is specifically for family photographers, I’m assuming a lot of you are in your busiest part of the year. You’re travelling to a lot of shoots. Even if you don’t have a ton of work right now, every time you do go to a shoot, it feels especially important. If you are finding yourself in the dead center of tons of editing or in the car going back and forth to client’s homes, I want this episode to serve as a tool to recenter.    Whenever you’re feeling swirly or like you’re running out the door from your own personal whirlwind and you just need something to help plug you back into your purpose, I hope you’ll play (or replay!) this episode and discover peace and potential that will rev you up to create a phenomenal experience for the families who’ve hired you.    // connect with Leah // Website: https://www.leahoconnell.com Instagram: @leahoconnell.photo Waitlist for the mastermind + retreat: https://www.leahoconnell.com/group The Big Picture Workbook Freebie: https://www.leahoconnll.com/bigpicture

    9분

  4. 9월 30일

    Why (and how) I Changed My Business Name

    Have you ever known you needed to make a change for your business but felt scared about what it would cost you?  Have you ever resisted taking risks or making investments or choices that you knew deep down were good choices but felt scary?  That’s the backstory of this episode - why I knew it was time to change my business name and how I went about making the shift after 11 years of operating and creating content on the internet under a different name. The history of my longstanding previous name (Firefly Photography) The turning point for feeling the nudge to change it  Making business personal on purpose Simplifying branding by returning to the basics Llogistics about changing a name and implications for things like SEO    // Links discussed // Group Coaching : leahoconnell.com/group Free downloads: leahoconnell.com/learn Fb group: https://www.facebook.com/groups/photofuel/

    21분

  5. 9월 23일

    Get Discovered and Grow your Business in a New Place Using SEO with Melissa Arlena

    SEO expert Melissa Arlena is on the show today with her experience and best practices for moving your photography business to a new city, establishing brand presence online with SEO, and ways you can set yourself up for success.    We talk about things like:   How she excels and books as a photographer with a specific, repeatable look Tips to transition your business between states Tweaks to your keyword targeting Changes to how google reads keyword differences How do do keyword research and choose the best ones to get you “found” Tips for how to understand what your target clients are looking for as topic starters for blog content The purpose of local-specific blog posts for seo and client interest Studying and understanding analytics How long you can expect SEO work to take when moving to a new city How we can utilize AI to better utilize our time and tools The future of search behavior   This is a meaty episode - get your pens ready!    // Connect with Melissa:  // Website: https://pictureperfectrankings.com/ SEO facebook group: https://www.facebook.com/groups/pictureperfectrankings On instagram: @pictureperfectrankings   // Connect with Leah //  Website: https://www.leahoconnell.com Instagram: @leahoconnell.photo The Firefly Letters: https://www.leahoconnell.com/newsletter

    46분

  6. 9월 16일

    4 Simple Copy Tips to Elevate your Family Photography Website

    Something that always comes up in the audits I do, in any mentoring call I’ve done in the last 2 years, and in conversations all the time with photographers is COPY - specifically, for your family photography website. In this episode, I have four simple copy tips for your family photography website that will take under an hour to tweak. Even though they're simple, they make such a huge difference in your ability to attract and hold the attention of your dream clients and move through your customer journey and into that contact form.    We talk about things like:  The ‘fluff test’ What you “about” page is really for  How to use the magic combination of personal vision, your favorite images, and customer feedback to write your website Better calls to action Logistic and design quick tips to support your copy and make sure people actually read it // Links discussed // Right track audits: https://www.leahoconnell.com/righttrack Episode 10 - Website Work: https://leahoconnell.com/ep-10-website-work/ Episode 20- 6 ways to Nurture your Family Photography Clients https://leahoconnell.com/ep-20-6-ways-to-nurture-your-family-photography-clients/ The Big-Picture Workbook: https://www.leahoconnell.com/bigpicture

    22분

  7. 9월 9일

    6 Unique Ways to Nurture Your Family Photography Clients

    You may have heard the concept that keeping a client is always easier than booking a new one - and there's a reason for that! Nurturing your existing family photography clients means making them feel seen and heard beyond the session itself. When you can find unexpected or particularly thoughtful ways to do that, you capitalize on the opportunity to not just build relationship, but to foster relationship that will continue to snowball.  The statistics from current research about nurturing lead generation and conversion are pretty staggering. This is a piece that can't be ignored, but nurturing your family photography clients is actually a really fun way to market and a beautiful way to run a business.  In this episode, I'm sharing 6 things I've done or currently do to nurture family clients and ways you can integrate these or similar ideas into your client nurturing strategy, too - whether you have 2 or 200 of them!    // Links mentioned //  Moo: (postcards for birthdays) https://www.moo.com Sprout Studio: (client galleries) https://www.trysproutstudio.com/?via=leahPhoto Fuel Facebook group: https://www.facebook.com/groups/photofuel/ Flodesk: https://flodesk.com/c/O75MQU The Firefly Letters: https://www.leahoconnell.com/newsletter Free Audio Training on Posing tips for endless variety (and access to my photographer specific email list) - https://www.leahoconnell.com/posing Interest list for group coaching + retreat: https://www.leahoconnell.com/group Right track audits : https://www.leahoconnell.com/righttrack Article on Lead and Client Nurturing Statistics

    28분

  8. 9월 2일

    Back to School Reboot | Business Q&A

    I asked my private facebook community what's got them stuck in business and what problems they're mulling through right now and the responses were so wide. Sometimes just talking through a problem and getting new perspective is the push we need to reimagine and tackle it so in this episode, I'm addressing 4 questions from the group with my take. Sometimes my opinions are counter-cultural to industry standard, but I'm giving it to you straight. We're talking about issues like: How to develop a newsletter people want to read Addressing a crisis of style (documentary vs lifestyle, how to get people to book a different style, etc.)  How to integrate portfolio building into existing sessions Social media’s role in marketing as a new photographer and how to book and/or grow without it Whether to include pricing on your website or not ... and all kinds of other nuggets along the way.   If you want to be a part of the FB community and conversations like this along with tons of free video content and training, come join us!   // Links // Ep 12: What I learned from 1 year of the Firefly Letters Ep 5 : 6 shifts that helped me grow my family photography business Ep: 7: Marketing, Privacy, and Social Media with Morgan Miles  My newsletter: The Firefly Letters Newsletter for photographers - leahoconnell.com/posing or leahoconnell.com/walkthrough Photo Fuel Facebook group: https://www.facebook.com/groups/photofuel/ Group Coaching and Retreat Interest List: https://www.leahoconnell.com/group   // Thank you to the photographers who contributed questions for this episode! // Susannah Raye Photography Kari of  Mack, Micah, and Olly Photography Debbie Camba Photography Sadie Peterson Photography

    31분
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This is a podcast specifically for family photographers all about the swirl of vision, art, and business. Through stories, interviews, and nearly 20 years of experience in the family photography industry, host Leah O’Connell will help pack your creative toolbox and build confidence to fuel your sessions, your business, and your life. We’ll tackle family photography education with topics around the logistics and the skills, along with mindset, marketing with alignment, and more. This podcast will help you fan your own flame towards doing more of what you love and loving how you do it. Free, full, and fun family photography education every Monday - grab your Photo Fuel and let’s get creating.

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