Connor Gross has been selling online for years. But this is his first Black Friday/Cyber Monday as a Shopify merchant. So Ben asked him to come on today’s episode of Ecommerce Marketing School to share what he’s planning for his brand, Respoke Collection, a print-on-demand business for car enthusiasts. Here are the offers, emails, and onsite updates he’s making that will help him drive sales this holiday season. And he also shared his secret for getting free press this time of year (it’s genius).