Big Tech: Battling PR Backlash • Nirit Weiss-Blatt Tech'ed Up with Niki Christoff

Author and academic, Dr. Nirit Weiss-Blatt, Ph.D, applies AI modeling to analyze large data sets of tech coverage to answer the question: Why is there a backlash gainst Big Tech and is their comms strategy working? Her first book, The Techlash and Tech Crisis Communication, chronicles how mainstream coverage of the tech industry shifted from a long period of utopianism to our current state of dystopianism.
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