92: Why your team may be "losing" prospects and ONE drastic way to stop it

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Ask yourself, as a seller, have you ever prepared so well for a sales call with your prospect and couldn’t feel more confident…but somehow your meeting was a complete disaster?!?  We’ve all been there so don’t beat yourself up about it.
But we also need to learn and improve with every experience. So get ready to get uncomfortable trying this one simple technique to stop 'losing' your prospects, especially if any of these examples resonate with you:

·    taking almost 5 min to explain 1 slide (yikes!)
·    asking a prospect over 20 questions in the hopes of a deep discovery session (death. by. discovery!)
·    presenting over 20 content slides (yawn!)

Try it out and let me know what you think. I want to hear from you! andrew@unstoppable.do

Here's to a great new year, 2022!

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