bitewell—Samantha Citro Alexander

Early Days is back and we’re dropping our first ever episode featuring an Antler US portfolio founder: bitewell’s CEO & Co-Founder, Samantha Citro Alexander. bitewell is a B2B "food as medicine" marketplace that allows employers to offer healthy food as an insurance-subsidized benefit. The food health benefit startup recently raised a $4.0 million seed round led by Lake Nona Fund and Refinery Ventures (read about it in Axios).

In this episode of Early Days, Sam discusses how a challenging fundraising process was ultimately a positive factor for bitewell's business and why she's committed to making food as a health benefit accessible to every American. Sam also talks about navigating the twists and turns of her ambitious career (from the beauty industry at The Estée Lauder Companies, to finance at Bridgewater, to bitewell) and reflects deeply on how walking away from the structure of established company to build a startup from scratch impacts one's ego and sense of self.   

Follow Sam directly on LinkedIn, Twitter @sam_c_alexander, and Instagram  samanthacitroalexander.

Want to sign your company up for bitewell so you can access food as a health benefit? Get in touch on Twitter (@bitewellHQ), Linkedin, or Instagram  (bitewellco).

If you're ready to build your next company in Antler's studios, our next Residency launches in Austin, Boulder & NYC this October 2023  - drop into an upcoming AMA to learn more or check us out at antler.co