Creators Are Brands

Tom Boyd
  • 4,8 (40)
  • ENTREPRENARIAT
  • CHAQUE SEMAINE
Creators Are Brands

Welcome to Creators Are Brands, hosted by Tom Boyd. This is the show that explores how solo creators and storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission. We talk to creators, their teams, the platforms that power them. Learn how to make money as a solo creator by subscribing to the http://www.BonusFootage.co

  1. 27 SEPT.

    3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)

    10 Rules For DMing Brands: https://stan.store/TomBoyd Gannon's content: https://www.instagram.com/gannon.meyer/ In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships. Gannon experienced exponential growth on social media after finding a successful content format. The importance of personal storytelling in content creation cannot be overstated. Creators should not hesitate to promote their products if they believe in their value. It's often easier to sell higher-priced products than lower-priced ones. Understanding your audience's needs is crucial for effective content creation. Boosting successful posts can extend their reach and engagement. B-roll can enhance video quality and should be thoughtfully composed. Consistency in content format helps establish a recognizable brand. Creators should focus on delivering unique perspectives that only they can provide. Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove. Clarity in messaging is crucial for short videos. Monetization on platforms like Instagram is challenging. Building a creator business involves multiple income streams. Brand deals can be a significant source of income for creators. Engagement and relationships with brands are key to success.

    57 min

  2. 27 SEPT.

    How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay

    Newsletter: https://www.bonusfootage.co Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands. Have something meaningful to say in your content and focus on storytelling. Experiment with different angles and shots to make your videos visually interesting. Utilize good lighting and make use of space in your videos. Consider the font and captions to enhance the visual appeal of your content. Deliver voiceovers naturally and with emotion, avoiding sounding scripted. Focus on the first few seconds of your video to capture the viewer's attention. Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience. Build a personal connection with the audience to create a loyal following. Authenticity is key in content creation and influencer marketing. Consider the ideal length of videos based on the platform and audience attention span. Focus on engagement rather than follower count when working with influencers. Boost influencer content to reach a wider audience and increase visibility. Content creation is an iterative process that requires continuous improvement and experimentation. In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience. content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process

    1 h 2 min

  3. 27 SEPT.

    From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski]

    Subscribe to the BonusFootage.co Newsletter for weekly editions of these interviews you can read in under 3 minutes or less. In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process. Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year. Here are some moments: His 2 tips for hooks that I am implementing ASAP How to price those tricky brand deals (spoiler: Adam's got a cool "three times rule") Making your content pop so viewers can't look away Balancing the creator hustle with, you know, actually having a life Why investing in yourself might be the smartest move you make Enjoy the convo and let me know if you like this format on IG. @BonusFootage

    44 min

  4. 11 AVR.

    How to work with anyone on the internet w/ Jordan Mix

    In this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.

    44 min

  5. 14 MARS

    the great short video dilemma

    subscribe to the podcast hosted by tom boyd creator of @bonusfootage i help big creators work with brands they love

    11 min

  6. 2 FÉVR.

    if you're good on camera, you're probs not charging brands enough

    in this episode, i'm big mad about: creators not charging enough mindsets for pricing brand deals confidence YOU vs. the brand mentality cold emails to brands "UGC" content and a new project i'm working on hit me up at @bonusfootage on instagram

    24 min

  7. 23 JANV.

    3 simple ways to throw your money away (once you start getting brand sponsorships)

    In this episode, I share 3 things you can do to make the most of brand deal opportunities. This is for creators who have built an audience, and now you need to navigate conversations with brands and agencies while still making videos that your audience loves. Follow for more tips at @BonusFootage on Instagram

    11 min

  8. 4 JANV.

    5 Kindle Highlights For Setting Creative Goals [@BonusFootage Edition]

    The books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening. @BonusFootage

    15 min
Tout afficher (77)

4,8
sur 5
40 notes

À propos

Welcome to Creators Are Brands, hosted by Tom Boyd. This is the show that explores how solo creators and storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission. We talk to creators, their teams, the platforms that power them. Learn how to make money as a solo creator by subscribing to the http://www.BonusFootage.co

Informations

  • Création
    Tom Boyd
  • Années d’activité
    2020 - 2024
  • Épisodes
    77
  • Classification
    Contenu explicite
  • Copyright
    © Tom Boyd
  • Site web de l’émission
    Creators Are Brands

Vous aimeriez peut‑être aussi

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada