Bobbie CEO Laura Modi on Making the Unpopular Move

Laura Modi’s organic baby formula company, Bobbie, thrived during a formula shortage that saw nearly 50% of the nation’s formula supply vanish. As desperate moms searched for alternatives, many turned to Bobbie, leading to massive growth—until the demand threatened the supply. Laura faced a critical decision: continue accepting new customers or pause growth so OG Bobbie babies were taken care of. Laura tells the story of how her bold choice paid off and how Bobbie has future-proofed itself through smart business decisions.

In this episode of 9 to 5ish, Laura shares: 

• How growing up in rural Western Ireland taught her hospitality 
• Why it took having a second child to push her to start Bobbie
• How she navigated Bobbie through a product recall just two weeks after it launched
• Bobbie’s recent 15% price cut, and how the company was able to do it 
• Why implementing paid family leave federally would help alleviate moms’ mental health issues 

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