BONUS Another Cup: Ask Rob Anything about Prices, The Market, The Future

00:00 Introduction to Coffee Market Dynamics

01:07 Understanding the C Price and Market Forces

02:35 Current Trends in Coffee Pricing

05:28 Volatility in the Coffee Market

08:25 Harvest Forecasts and Market Speculation

12:44 Strategies for Small to Medium Roasters

16:04 Alternatives to Brazilian Coffee

19:26 Impact of Geopolitical Conflicts on Coffee Prices

21:23 The Viability of Robusta Coffee

22:52 Challenges Facing the Coffee Industry

26:13 Conclusion and Future Outlook

Takeaways

The C price is determined by real-time supply and demand.

Recent years have seen disappointing crop numbers, especially from Brazil.

Volatility in the coffee market is causing uncertainty for traders and producers.

Speculators are present in the market, but prices are fundamentally driven by supply and demand.

Smaller roasters should consider raising prices in line with larger competitors.

Logistics issues are exacerbating coffee supply challenges.

Alternatives to Brazilian coffee should be explored due to expected shortages.

Geopolitical conflicts are impacting shipping and coffee availability.

Robusta coffee is currently not a viable lower-cost alternative.

Climate change poses an existential threat to the coffee industry.

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