VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

Jon Leland
  • 5.0 (3)
  • MARKETING
  • UPDATED MONTHLY
VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies. Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist. For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

  1. Boost Your Creativity with AI: Exclusive Video Mojo Chat with Kyle Shannon of AI Salon

    APR 8

    Boost Your Creativity with AI: Exclusive Video Mojo Chat with Kyle Shannon of AI Salon

    Get ready for fun, play, and dramatically increased creativity! Join Jon Leland for this lively, informative, and inspiring episode of Video Mojo as we explore the limitless possibilities of Artificial Intelligence with Kyle Shannon, a visionary at the intersection of AI and creativity. Founder of AI Salon and known for his profound insights into the AI revolution, Kyle shares his expertise on how AI is not just changing the landscape of technology but also unlocking new realms of creativity for individuals and industries alike. 🎥 Key Highlights: - Dive into Kyle's journey and the genesis of AI Salon, a community for AI enthusiasts and creators. - Understand the impact of generative AI on creativity and how it can serve as a powerful tool for enhancing human ingenuity. - Explore the transformative potential of AI in various fields, from art and video production to software development and beyond. - Hear about the future of AI and its implications for content creation, storytelling, and personal expression. 🕒 Timecodes: 00:00 - Introduction and welcome Kyle Shannon 02:58 - Kyle's vision on AI and Creativity 06:37 - The rapid adoption of AI technologies and their societal impact 10:26 - Human creativity in the age of AI 15:15 - Playing beyond your core knowledge with AI 19:14 - Overcoming misconceptions about AI 24:14 - Storyvine: Automating video storytelling without losing authenticity 37:51 - The Authenticity Engine: Merging AI with human stories 44:32 - Embracing AI for a brighter, creative future 💡 Whether you're an artist, entrepreneur, or simply curious about the future of AI, this conversation is a treasure trove of insights on harnessing the power of AI to fuel your creative pursuits. 👉 Don't forget to like, share, and subscribe for more insightful conversations on Video Mojo. Your engagement helps us bring more thought leaders like Kyle Shannon into the spotlight. Share your thoughts and questions in the comments below! 🔗 Links Discussed: - AI Creativity Playshop with Kyle & Jon: https://videomojo.circle.so/c/creativity-squared-ai-playshop/ - AI Salon: https://aisalon.mn.co - AI Learning Lab on TikTok: https://www.tiktok.com/@ailearninglab - Storyvine: https://storyvine.com/ - AI Futures: An Anthology book: https://a.co/d/1geA7yh - Ideogram generative AI graphics: https://ideogram.ai/- Suno generative AI music program: https://www.suno.ai/- Pi personal human-like chatbot: https://pi.ai/- Sheri Dee on TikTok: https://www.tiktok.com/@sherideestudio- Shelly Boesch on TikTok: https://www.tiktok.com/@kelly_boesch_ai_art - Jon's email list & social links: https://play.combridges.com/ 🧰 TOOLS THAT JON USES & RECOMMENDS 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email Circle for community building & courses - https://combridges.com/community Tella for screen sharing & educational video production - https://combridges.com/video

    43 min
  2. How to Unleash Video Creativity: Leveraging AI, CapCut, and More with Judie Russell

    MAR 19

    How to Unleash Video Creativity: Leveraging AI, CapCut, and More with Judie Russell

    Very few people understand modern video production the way that Judie Russell of https://thevidacademy.com does. From producing TV shows in Ireland, to training corporate executives to make authentic presentations, to teaching streamlined smartphone video production processes, to fearlessly exploring the creative opportunities offered AI, Judie fills this episode of Video Mojo with insights, tips, and actionable production strategies. Also included are examples of her creativity: The Celtic Goddess Guided Meditation Karol: The Full Season Timestamped Summary: 00:00 🎥 Judie shares tips on leveraging AI and playing multiple characters to make video production easier. 02:43 🎥 Embrace AI in video creation to enhance creativity and efficiency. 07:31 🎥 How to use AI and CapCut to create unique and engaging video content. 11:10 🎥 Why Adobe Podcast Enhance is an essential AI audio improvement tool. 15:25 🎥 Mobile phones can produce high-quality content and the importance of good audio and pre-production planning. 18:51 🎥 Judie uses a teleprompter and ChatGPT for efficiency in video creation. 21:11 🎥 AI can enhance creativity and make video editing easier, with CapCut simplifying tasks that used to take weeks in Premiere Pro. 25:18 🎥 AI and apps like CapCut can make video creation easier, while generating your own images with AI is more fun and avoids copyright issues, but there is a potential risk of AI claiming ownership of all images. More about Judie Russell: https://thevidacademy.com Or find her on the socials at  @TheVidacademy  CapCut, the free video editing tool that we discussed can be found here: https://www.capcut.com Information on Austin Kleon and his wonderful books about how to live a more creative life is here: https://austinkleon.com/ 🔗 JOIN JON'S EMAIL LIST or explore ALL his links: 🔗 https://play.combridges.com/ 🧰 TOOLS THAT JON USES & RECOMMENDS 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email Circle for community building & courses - https://combridges.com/community Tella for screen sharing & educational video production - https://combridges.com/video

    32 min
  3. Unlock Email Marketing Joy with Liz Wilcox's Secrets to Fun & Making Money with Email

    FEB 27

    Unlock Email Marketing Joy with Liz Wilcox's Secrets to Fun & Making Money with Email

    Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships. - Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication. - Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value. - Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers. - Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise. - Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers. - The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values. - A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered. - Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business. - She encourages finding creative outlets and embracing joy in the process of video and email creation. - Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity. **Timestamps:** * 0:01 - Welcome & Intros * 2:25 - The Power of Email and Video in Building Relationships * 4:15 - Liz's Focus on Inclusivity and Affordability * 4:45 - The Importance of Authenticity and Vulnerability * 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines * 7:15 - The Art of Storytelling in Email Marketing * 13:38 - How to Successful Email Welcome Sequence * 14:11 - Good Subject Lines * 16:55 - Welcome Sequences * 19:21 - Free Courses as Lead Magnets * 21:12 - Jon's Vision for Creativity Sandbox * 23:12 - Ethical Storytelling and Its Misunderstanding * 26:47 - The Challenge of Consistency * 27:16 - The Broken Refrigerator Story * 30:40 - Jon's Goal of Consistent TikToks * 31:46 - Welcome Sequence Templates * 32:26 - Liz's Generous Offer * 33:45 - Jon's Appreciation More from Liz: https://lizwilcox.com/ 🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗 https://play.combridges.com/ 🧰 TOOLS THAT JON USES & RECOMMENDS 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email Circle for community building & courses - https://combridges.com/community Tella for screen sharing & educational video production - https://combridges.com/video

    30 min
  4. Clicks Amid Conflict: YouTube Business Success Strategies from an Inspiring Ukrainian Expert

    12/21/2023

    Clicks Amid Conflict: YouTube Business Success Strategies from an Inspiring Ukrainian Expert

    This week's guest on Video Mojo shares his inspiring journey of rebuilding his life and business after the devastation of the Russian invasion of Ukraine. After he was forced to close his coffee business, he started a video editing company from scratch and grew it to a staff of six within a year, offering valuable insights into entrepreneurship and success on YouTube. Ukrainian entrepreneur Anton Kosheliev exemplifies the importance of persevering in business, helping others, and creating valuable, educational content to achieve success on YouTube. He does all this despite facing the challenges of living in a war zone. Anton's courage and just-do-it attitude are an inspiration for those of us living in much less challenging circumstances. There's much that we can learn from him, including his insights about what works on YouTube. 🎥 00:00 Learn how this Ukrainian entrepreneur built a successful video business in less than a year despite conflict, starting a YouTube channel and growing a team of editors. 🚀 05:28 Rather than create a virtual team, Anton hired local editors and taught them YouTube skills so they could succeed. He also recommends creating educational videos to support audience goals in their industry. 🎥 09:32 Anton recommends consistently delivering value through educational videos and prioritizing starting and improving over time rather than thinking you can achieve instant success on YouTube. 📈 12:28 For most businesses, outsourcing video editing allows for more content creation and business growth, while creating evergreen content is more valuable for building a successful YouTube channel vs YouTube Shorts. 📈 17:36 Create valuable long-form content, prioritize thumbnails for high click-through rates, and avoid becoming a slave to the algorithm if you want sustainable YouTube success. 🚀 22:45 Be inspired by how Anton started small, put his ego aside, and focused on creating a name and recognition to achieve success on YouTube despite the ongoing conflict in Ukraine. 💡 25:25 Despite conflict and economic challenges in Ukraine, Anton emphasizes the importance of persevering in business and helping people survive. 👍 28:37 Even for someone living in a war zone, YouTube adds value for Anton by showcasing this creator's intentions and reputation, leading to increased trust and business opportunities. Anton is an inspiration making a big difference in people's lives. 🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗 https://play.combridges.com/ 🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based, AI-assisted video editing ConvertKit for email marketing Circle for community building & courses Tella for screen sharing & educational video production

    31 min
  5. You’re Doing AI All Wrong! Here’s a More Creative Approach with Journalist, Richard Gutjahr.

    10/03/2023

    You’re Doing AI All Wrong! Here’s a More Creative Approach with Journalist, Richard Gutjahr.

    🤖 Dive into the Future of A.I. & Creativity with Richard Gutjahr and Jon Leland! 🤖 Join the journey through common misconceptions about A.I. with your host, media pioneer Jon Leland, as he engages in a profound conversation with the German journalist, speaker, and master storyteller, Richard Gutjahr. 🚂 A Revolution Bigger Than the Printing Press & Steam Engine! 🚂 We stand on the precipice of a technological revolution, potentially dwarfing the impacts of the printing press and steam engine combined! It’s a chaotic, thrilling, and transformative era where, if navigated wisely, the positives can monumentally overshadow the negatives. 💡 A.I. Journaling: A Symphony of Stunning Outputs 💡 Witness the marvels of A.I. journaling, as it consistently delivers outputs that are not just stunning but also mind-blowingly creative, crafting combinations that are as unexpected as they are innovative. 🌍 Boundless Creativity: A Global Tapestry 🌍 Explore how creativity, unbounded and limitless, weaves a global tapestry, connecting minds across continents, inspiring, and being inspired, in a magnificent exchange of ideas and innovations. ⚡ Generative A.I.: The Creative Accelerant ⚡ Discover how Generative A.I. isn’t just a tool but an accelerant, propelling creative individuals to new heights, amplifying their abilities, and enabling the production of more exhilarating outputs. 🔄 A.I.: A Fundamental Shift in Our World 🔄 Contemplate the birth of A.I. as a pivotal moment in human history, altering our creative landscapes and steering the course of our collective future in unprecedented ways. 💼 A.I. Isn’t Replacing You...Unless? 💼 "Your job's not going to be replaced by AI. It's going to be replaced by somebody who knows how to use AI." Navigate through the nuances of this profound statement as we dissect what AI means for our professional futures. 😃 A Future Teeming with Possibilities 😃 Benefit from Richard Gutjahr’s excitement and optimism about residing in a time brimming with technological advancements, and share in the eager anticipation of what the future, intertwined with AI and creativity, holds for us. 🔗 Join Us on Video Mojo as we unravel these threads and more, exploring the depths of AI and creativity, and pondering the profound impacts and possibilities they hold for our future! Connect with Richard Gutjahr on Instagram: https://www.instagram.com/gutjahr/ ❌ Jon's "A.I. Peeps" Twitter/X List: ❌ https://twitter.com/i/lists/1627727402830012416 🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗 https://play.combridges.com/ 🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email ⏰ TIME STAMPS ⏰ 00:00 The keys to understanding AI's potential 🔑 05:24 The value of experimentation and play 👉 09:12 Practicing and sharing creative content on social media can nurture creativity & inspire others 🤖 10:46 AI is creative in its own right 🚀 13:20 AI is a game-changing technology that enables universal participation and learning, surpassing expectations 🤖 16:07 Invest time in learning and experimenting with AI to become more creative 🤖 18:39 Investing in oneself and embracing the intersection of technology, AI, and liberal arts is essential for staying competitive in the workplace 🤖 21:42 Focus on how you can use AI and collaborate with others to explore its potential

    24 min
  6. Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.

    09/11/2023

    Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.

    Marketing AI Institute's Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind. They also recommend the best apps to get started with copywriting, image generation, and concept video production. Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity. The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content won't help anyone and can turn off your prospects. ⏰ TIMESTAMPS ⏰ 🚀 00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success 💡 03:48 How to get started with AI for marketing 🤖 07:08 Recommended AI marketing tools 📱 13:34 YouTube's collaboration with Universal Music Group 🤖 17:56 Image generation apps: Midjourney and Adobe Firefly 🚀 22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas 🚀 26:44 Job challenges for voice-over announcers 🚀 31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships 🔗 LINKS MENTIONED 🔗 http://MarketingAIinstitute.com https://www.linkedin.com/in/mikekaput/ ChatGPT Plus: https://openai.com/blog/chatgpt-plus ($20/month) Generative AI Images: http://MidJourney.com https://firefly.adobe.com/ (rights-controlled images) Jon's "A.I. Peeps" Twitter/X List: https://twitter.com/i/lists/1627727402830012416 AI’s you can talk to: https://audiopen.ai https://heypi.ai https://Claude.ai YouTube-Universal announcement on YouTube blog: https://blog.youtube/inside-youtube/partnering-with-the-music-industry-on-ai/ Past Video Mojo Episodes Referenced: David Boyle: https://youtu.be/Sfi7Xbc7BRc Nicolas Neubert: https://youtu.be/cFOBiOzVC7Q The Genesis Concept Movie Trailer: https://www.youtube.com/watch?v=LodDJFg_LQk http://ElevenLabs.io (ai-generated voices) Jon's video on the categories of AI video: https://youtu.be/T5bIAZMwePk ChatGPT Plug-ins including Code Interpreter (data analysis): https://openai.com/blog/chatgpt-plugins 🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰 Riverside for remote recording - https://combridges.com/record Descript for transcript-based video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email

    39 min
  7. How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

    08/25/2023

    How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

    In the face of all of AI's dangers, my guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don't put our heads in the sand either. We confront AI's limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience. Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today's rapidly changing world. 🗝️ KEY POINTS DISCUSSED: 00:00 Having fun is crucial in content marketing. 04:54 Be cautious of AI's potential dangers and stay aware that it cannot replace the human component of the creative process. 08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains. 10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song's lyrics. 14:41 AI has the potential to democratize creativity and empower people in the developing world. 17:59 The impact of AI on creative ownership is uncertain. 21:35 Content creators must infuse their own humanity into their work. 24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience. 🔗 LINKS MENTIONED: Frank Predergast - https://frankandmarci.com Frank's MidJourney/BeatBot/D-ID music video - https://youtu.be/Vl_WvV92zOU?si=hgSQy... Two A.I. books mentioned: Superintelligence by Nick Bostrom - https://a.co/d/7Bx74CB Scary Smart by Mo Gawdat - https://a.co/d/6jDL6JR MidJourney, image generation AI - https://www.midjourney.com/ BeatBot, instant song generation AI - https://beatbot.fm/ D-ID, photo-to-video AI - https://www.d-id.com/ Elyse Myers on TikTok - https://www.tiktok.com/@elysemyers 🧰 TOOLS I USE & RECOMMEND (affiliate links): Riverside for remote recording - https://combridges.com/record Descript for transcript-based video editing - https://combridges.com/edit ConvertKit for email marketing - https://combridges.com/email

    31 min
  8. Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

    08/14/2023

    Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

    In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation. I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity. In this conversation, he illuminates his breakthrough project, "Genesis," a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software. To his own amazement, this project has gone viral and was featured on CNN and in Forbes. Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the "Genesis" concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML. Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling. Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.#CreativeExperiment #ArtMeetsTechnology LINKS: @iamneubert on X YouTube of the "Genesis" faux movie trailer Nicolas' tweet on The Making of "Genesis" faux movie trailer using MidJourney and RunwayML Forbes article about this project CNN story on RunwayML MidJourney RunwayML PixaBay Music CapCut Video Editor (or mobile app) TIMESTAMPS: The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process. 00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology. 07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process. 12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process. 17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved. 21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process. 25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content. 33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots. 37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

    46 min
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About

Video Mojo is a WebShow™ and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies. Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist. For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog

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