Boosting Marketing Productivity with AI

On today's episode of Insights Tomorrow, Patrick LeBlanc is joined by Wangui McKelvey, who leads product marketing for Microsoft's data analytics portfolio. Wangui highlights the transformative impact of AI on marketing, especially in boosting productivity by speeding up the creative process. She reflects on major product launches she has been part of, including IBM Security, Windows 365, and Microsoft Fabric. The conversation also touches on the potential future of AI integration and overcoming customer hesitancy towards adopting AI innovations. 

In this episode you’ll learn:      

• How AI and data technologies are significantly improving productivity in marketing 
• The importance of having a supportive network and mentors in career development 
• AI tools like Microsoft's CoPilot are revolutionizing the way marketers develop presentations 

Some questions we ask:     

• What are some lesser-known tools marketers should consider for their work? 
• How can marketers stay updated with the latest tools and technologies in their field? 
• What are some tools and software marketers use to boost productivity? 

Resources:    

View Wangui McKelvey on LinkedIn    

View Patrick LeBlanc on LinkedIn 

Discover and follow other Microsoft podcasts at microsoft.com/podcasts  

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