Boosting Sales and Thought Leadership via Podcasting with CIENCE’s Eric Quanstrom

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone!

Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results.

It comes down to focusing on aligning marketing efforts with sales goals!

Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement.

Listen in for:

🏆 06:40 - 07:55 Measuring success through directing traffic to your website

🎙️ 09:20 - 12:15 Podcasting not only serves your marketing initiatives but your company as a whole

✅ 13:01 - 15:33 Measure twice, cut once: How to get executive buy-in

🚀 19:01 - 22:28 How to leverage podcasts for outbound lead generation and brand building

🤖 24:03 - 26:09 The impact of AI on the future of marketing

Connect with Eric: https://www.linkedin.com/in/quanstrom/