Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter

Grow & Tell

Peep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter.

Peep Laja is an expert at bootstrapping companies.

He started by turning his in-house marketing experience into a consultancy…

He took that consultancy and scaled it into an agency…

He used the profits from his agency to bootstrap an e-learning business…

And then he took the profits from his elearning business to bootstrap a SaaS company.

In today’s episode, Peep and I discuss:

  • The founding stories behind his three companies
  • Advice for company positioning and messaging
  • Why he moves upmarket as fast as possible
  • Wynter’s growth and marketing strategy

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