Brand-Forward Leadership Gerry Foster

Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance performance.
Mikael's journey to founding Funnelytics was unconventional. He started in civil engineering but was captivated by the online business world and the challenge of converting strangers into loyal customers. This passion led him to create Funnelytics, a platform that solves this very puzzle.
To learn more about Mikael's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tuscany and adventures in remote corners of the world, Becky's agency is dedicated to tailoring each trip to the individual's desires.
One of the key takeaways from Becky was the importance of personalization in travel. Becky's approach is far from the cookie-cutter group tours that many travelers are accustomed to. Instead, she focuses on creating bespoke experiences that honor the visions and preferences of her clients.
To learn more about Becky's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.
A strong LinkedIn profile is the foundation of a robust personal brand. Karen emphasized the significance of this platform in building authentic relationships with potential clients, collaborators, and media contacts. It's not just about having a profile; it's about strategically using LinkedIn to connect and engage with others in a meaningful way.
To learn more about Karen's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of IROC Marketable Business Solutions, Cori Fonville Foster. Cori's company, IROC Marketable Business Solutions, based in Virginia, serves clients across the United States, focusing on the power of organic marketing. She's passionate about helping entrepreneurs utilize their existing resources and networks to reach potential clients without breaking the bank. During our conversation, Tori emphasized the importance of building quality leads through organic methods, such as creating compelling lead magnets and engaging with potential clients on social media platforms like Facebook and LinkedIn.
To learn more about Cori's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of TeamBuilding, Michael Alexis. Michael's path to becoming the CEO of a leading team-building company is as intriguing as it is inspiring. Transitioning from a career in law to marketing, and finally to team building, Michael, alongside co-founder Tasha Dusky, has propelled Teambuilding.com to remarkable heights. Tasha's expertise in positive psychology has been instrumental in shaping the company's mission to create happier workplaces.
When the pandemic hit, Teambuilding.com was quick to adapt, becoming the first to offer virtual team-building events on a large scale. This pivot not only allowed them to survive but to thrive, amassing an impressive client list of over 43,000, including tech giants like Apple, Amazon, and Google. Their success is a testament to the power of innovation and agility in business.
To learn more about Michael's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Founder and CEO of Virtual Latinos, Jaime Nacach. Virtual Latinos isn't just any recruitment agency. It's a bridge between two worlds, connecting skilled professionals from Latin America with US companies aiming to grow efficiently. Jaime, based in San Diego, has built a platform where businesses can save time and money without compromising on talent quality. The range of virtual professionals they offer goes beyond administrative assistance, encompassing sales, marketing, customer support, and even finance.
When asked about the specialties provided, Jaime highlighted the diversity of roles available through Virtual Latinos. From general admin work to graphic design and tech support, they focus on non-technical roles that are nonetheless crucial to a company's operations. This approach ensures that businesses can find the right fit for their unique needs, without the high costs often associated with specialized talent.
To learn more about Jaime's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.