29 episodes

Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful start-up brands in consumer goods categories around the world.

Brand Growth Heroe‪s‬ Fiona Fitz of Fiona Fitz Consulting

    • Entrepreneurship
    • 5.0 • 15 Ratings

Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful start-up brands in consumer goods categories around the world.

    Tenzing: The leading Natural Energy Drink believes in Chipping away at Growth

    Tenzing: The leading Natural Energy Drink believes in Chipping away at Growth

    Learn from Natural Energy Drink Tenzing founder's surprising yet super-successful approach to driving business growth

    • 47 min
    Lucky Saint: Changing the face of Alcohol Free Beer.

    Lucky Saint: Changing the face of Alcohol Free Beer.

    Founder Luke Boase and Managing Director Emma Heal talk to Fiona about the lengths Luke went to to create the definitive alcohol free beer and how they pivoted their business model right at the start of the pandemic.

    • 37 min
    Cully & Sully: The original Irish insurgent is now #4 in the UK!

    Cully & Sully: The original Irish insurgent is now #4 in the UK!

    How to build a food business that sells across borders AND to massive US investors!

    • 57 min
    Update episode & launch of Brand Growth Blueprint online Growth Strategy programme

    Update episode & launch of Brand Growth Blueprint online Growth Strategy programme

    Celebrating 10.5k downloads since launch. A 5 min update episode to share what you can expect in the coming months, including some BIG NEW LAUNCH NEWS you don't want to miss!

    • 5 min
    The Little Soap Company: Parallels between Food/Personal Care with Emma Heathcote-James, Founder/ CEO.

    The Little Soap Company: Parallels between Food/Personal Care with Emma Heathcote-James, Founder/ CEO.

    Hear how Emma’s vision is “to make pure soap the norm not the niche, and why we're talking to founders in Personal Care as well as food.

    • 41 min
    The Carbonated Soft Drinks Revolution: Real Fruit Sodas and Dalston's Soda Co. Interview with Dan Broughton Co-Founder & CEO

    The Carbonated Soft Drinks Revolution: Real Fruit Sodas and Dalston's Soda Co. Interview with Dan Broughton Co-Founder & CEO

    Across the Western world, the Carbonated Soft Drinks category is experiencing real transformation… thanks to the sugar backlash, the resulting sugar tax and the fight against plastic.



    I recently heard that the majority of fizzy soft drinks sold in the supermarkets now contain no or low amounts of added sugar, which really surprised me. For a category that has been built on the white stuff for over 100 years, that’s a pretty big change.



    It goes without saying that it has been a difficult few years for some of the big global soft drink brands, but the other side of that coin is that there are plenty of exciting emerging brands taking advantage of the move towards Healthier and Natural. They and creating new category sub segments some real #transformational growth. Think real fruit sodas, no added sugar seltzers, and even the more niche Kombuchas, kefir waters, sparkling coconut waters….



    If you live in the UK, you probably recognise the very cool British soft drinks brand Dalston’s soda, whose mission is to put real ingredients back at the heart of soft drinks.



    I think their range of highly distinctive, brightly coloured metallic cans with the big standout D for Dalstons on the front is a future brand icon – just the right mix of cool yet accessible to the mass market.  Together with great drinks made with real fruit, low sugar, local ingredients and even distilled botanicals for serious amount of great flavour, Dalston’s is one to watch.



    Dan Broughton, CEO Dalstons



    I spoke to Dan Broughton, CEO and Co-Founder to find out how he and his team is setting the brand up for success.







    If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify



    & SHARE it on your social media

    • 42 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Music910! ,

Must listen for Food and Beverage founders and marketers

I’m binge-listening these episodes — pure value from Food and Bev pros. A ton of golden nuggets all throughout. Highly recommended ❤️

KillianLee91 ,

Inspiring & Enlightening

As a first time founder I’ve found this podcast invaluable. Incredible guests with a wealth of insights!

Physical healing ,

Awesome podcast

This is an awesome podcast. Very insightful and informative

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