Brand Lab Series™ Podcast

Brian Walker
  • 5.0 (15)
  • MARKETING
Brand Lab Series™ Podcast

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.

  1. 05/03/2020

    The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99

    The coronavirus has changed everything.  In the fifth in a series of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about…   Prototyping for the Future Becoming Comfortable with New Processes Pent Up Demand E-learning Innovation The Need for Community Making Tradeoffs   "If you think of coronavirus as a step backward, we as humans will always find a way forward."

    41 min

  2. 04/20/2020

    The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98

    The coronavirus has changed everything.  In the fourth in a series of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly.  Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company.   In this episode with Erin, you’ll learn about… Pivoting Sales in Our New "Virtual Reality" Maintaining Corporate Culture While Working Remote Fostering an Environment of Innovation Giving Back to Local Small Businesses The Secrets of Good Storytelling   "It is about fostering an environment of creativity where everyone is encouraged to put their thinking caps on and throw ideas out there.”

    20 min
  3. The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97

    04/15/2020

    The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97

    The coronavirus has changed everything.  In the third in a series of special Brand Lab Series™ episodes, we talk about how to rethink physical and mental health with Allison English.  Allison is a yoga instructor and Founder of Yoga By Allison.  She teaches regularly at Equinox in Chicago and leads yoga retreats worldwide.     In this episode with Allison, you’ll learn about…   Handling Anxiety in the Face of Uncertainty Implementing Meditation into your Life The Proliferation of Online Fitness Options Uncertainty as a Soil for Dreams Finding Opportunities for an Extraordinary Pivot Creating and Honoring Boundaries   "I think uncertainty is a wonderful soil for dreams."

    40 min

  4. 04/09/2020

    The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96

    The coronavirus has changed everything.  In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm.  His team advises startups, entrepreneurs, and businesses.  Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world's top companies.     In this episode with Rob, you’ll learn about…   Pivoting Your Business Thinking Identifying Unmet Customer Needs Using Speed as an Advantage Communicating in Real-Time with Your Customers What the CARES Act Means for Small Business Business Planning During the Coronavirus Outlook for Small Business and More Stimulus   "Small businesses are pivoting in the face of change and still providing a value-add to their customers and prospects. And when things turn around, which they eventually will, those customers and prospects will never forget that." If you have questions for Brian or Rob, send us an email (info@aemarketinggroup.com) or use the hashtag #AskBrianAndRob on Twitter.

    29 min

  5. 04/05/2020

    The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95

    Bob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Finding New Struggling Moments Making the Most of this Anomaly The Importance of Time Intent vs. Perception Iterating to Learn “It is about putting on a pair of lenses to find the good that come out of this and figuring out what you can do today to get there faster.”

    41 min

  6. 12/16/2019

    USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94

    In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about… Maximizing a Lean Team Handling Brand Crisis The Correlation Between Athletics and Lifelong Success Youth Development and Outreach Finding and Reaching New Audiences The 2020 Tokyo Olympics "If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."

    38 min

  7. 12/02/2019

    Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93

    In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."

    39 min

  8. 11/18/2019

    CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92

    In this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about... Culture as a Competitive Advantage Making Human Decisions from Data Keeping Marketing Fun The Convergence of Culture and Brand Buyer Segments and Personas   "Can you not only withstand being disrupted but can you become the disruptor?"

    28 min
See All (31)

5
out of 5
15 Ratings

About

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.

Information

  • Creator
    Brian Walker
  • Years Active
    2016 - 2020
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Brand Lab Series™ Property of AE Marketing Group 2018
  • Show Website
    Brand Lab Series™ Podcast

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