On Strategy Showcase

Fergus O’Carroll
  • 4.7 (40)
  • MARKETING
  • CADA SEMANA
On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 3 NOV

    How Cheetos flipped a negative feature into a positive vibe

    Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveniles" allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingertips on kids) into a product feature embraced by teens and young adults. For this 2024 Effie-winning campaign, we're joined by Flavia Simoes of Cheetos and Jacob Sperla of Goodby Silverstein & Partners. Thanks to Effie Wor...

    35 min

  2. 31 OCT

    Workday's Rockstars campaign and its Effie-winning goal

    While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, hear why the client's goal was to do award-winning work. Thanks to the Effies for supporting our show. See the creative work on our website and connect with our guests.

    43 min

  3. 27 OCT

    Burger King's buzz-building "Bundles of Joy" campaign

    Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.

    38 min

  4. 23 OCT

    Live from London: Martin Weigel, Lucy Jameson and Martin Beverley

    We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t. About the opportunity that exists in the “unloved surface areas of brands.” And about the people who professionally inspired each of these three great talents. This episode was recorded in front of a live audience at Uncommon’s offices in London. Thanks to Tracksuit, WARC and Effie for sponsoring our live tour series.

    46 min

  5. 17 OCT

    The Titanium-winning Marina Prieto campaign from JCDecaux & David

    A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.

    42 min

  6. 13 OCT

    Pot Noodle's brilliant, Effie-winning response to a failed product launch

    Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.

    42 min

  7. 7 OCT

    Classics episode: Harvey Keitel for Direct Line insurance

    An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

    34 min

  8. 3 OCT

    The truth behind the Michael Cera campaign

    Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.

    1 h y 3 min
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Where marketers tell the stories behind the strategies that led to amazing campaigns.

Información

  • Creador
    Fergus O’Carroll
  • Años de actividad
    2020 - 2024
  • Episodios
    222
  • Clasificación
    Explícito
  • Copyright
    © 2024 On Strategy Showcase
  • Mostrar sitio web
    On Strategy Showcase

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