Brand Lover with Rachel Reiter Rachel Reiter

Ever wondered what it means to trade mark your brand? Perhaps you’ve assumed your business is too small to worry about it? Maybe you assume you own the copyright to your brand assets and think that’s enough to protect you from copycats? If you’ve been nodding along, you’re going to love this episode.

Let me introduce you to your small business Trade Marks Attorney, Lisa Win! After leaving her legal career and launching, growing and selling, an online toy store, Lisa decided to combine her two great loves, business and law, to become a Trade Marks Attorney. Since founding her firm, Win Trade Marks, Lisa spends her days advising small businesses on trade mark law and the trade marking process. Her main focus is to help business owners make informed and strategic decisions to give their brand the legal protection it deserves.

During this episode Lisa and I explore:


Her journey to becoming a Trade Marks Attorney, and why.
The types of clients that light Lisa up.
The difference between trade mark and copyright.
When to use the ® symbol vs the TM symbol.
Why you might trade mark a brand name over a logo, and vice versa.
What registering your business name with ASIC actually means for you (it’s not what you think!).
The best time to invest in trade marking to protect your small business.
What to prioritise in order to have the best outcome for your business and protect your brand.

Find Lisa on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

Dr Monica Devanand is an award winning Growth and Business Coach and Mentor at Dr Monica D R Coaching and Consulting and the founder of Grow Through Planner, a planner for Christian women. After more than ten years of working as a medical practitioner, she transitioned into Coaching and Consulting and has since built two successful businesses.

During this episode Monica and I explore:


How Monica transitioned from a demanding medical career to life coaching
The role a strong personal brand has had in Monica’s brand growth
Coping with internal struggles associated with letting go of dreams and ideas in business
Embracing the challenge of establishing a physical product alongside a service based business
Monica’s advice to business owners in a season of young motherhood – how to accomplish more in the short time you have
Her beautiful message to women who are feeling stuck or overwhelmed in her life or business

Find Monica on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

If you are ready to communicate your message effectively to capture the hearts of your dream customers, so you don’t have to bash your head against a brick wall every day…

If you are ready to take control and become the master of your own brand, so you have a clear pathway ahead of you that leads to your true vision of success…

Then lovely, let me guide you to create your very own, personality-packed brand blueprint in the most nurturing, inspiring environment.

Enrolments to my exclusive live round of Brand Alchemy are OPEN NOW. We kick off Monday 28 August for six weeks. Doors close this Sunday 27 August 11:59pm ACST (Adelaide, AUS).

SIGN UP NOW: www.rachelreiter.com/brandalchemylive

If you are ready to communicate your message effectively to capture the hearts of your dream customers, so you don’t have to bash your head against a brick wall every day…

If you are ready to take control and become the master of your own brand, so you have a clear pathway ahead of you that leads to your true vision of success…

Then lovely, let me guide you to create your very own, personality-packed brand blueprint in the most nurturing, inspiring environment.

Enrolments to my exclusive live round of Brand Alchemy are OPEN NOW. We kick off Monday 28 August for six weeks. Doors close this Sunday 27 August 11:59pm ACST (Adelaide, AUS).

SIGN UP NOW: www.rachelreiter.com/brandalchemylive

Sarah Aktag is the Founder of Eliza Stock - a stock photography membership, offering unique stock images for busy female solopreneurs who are ready to elevate their brand and never run out of content. For almost a decade she ran a successful wedding photography business in Tasmania and moved to Melbourne in 2020 where she launched her product photography business. Since then she has launched several other brands, and who knows what’s to come? Shifting her perspective and aligning her brand to the season of life she is in took courage. If you’re feeling stuck in a business that doesn’t work for you and your family, it’s not too late!

During this episode Sarah and I explore:


How and why she started her first business (hint: it’s in her blood!)
What it took for Sarah to summon the courage to say goodbye to her much loved wedding photography business to embrace a new season
The unstoppable drive she now has to make all of her brands successful
Overcoming the challenges she faced when learning to market an online service vs. an in-person service based business
The exact steps she took to establish her product photography membership in its infancy
Her tips to service providers thinking of starting an online service or membership!

Find Sarah on Instagram, Facebook or head straight to her website

Click here to listen on: YouTube

YOU’RE INVITED TO MY FREE LIVE WORKSHOP: Brand Camp!

🗓 Monday 21 August 7pm ACST or 🗓 Tuesday 22 August 12pm ACST

Amplify your confidence with an irresistible brand. Click here to register

Mel Daniels is a Content Strategist and Speaker who teaches and empowers women who want more from their business, how to use content in a powerful way. She gives them the confidence they need to become more visible, seen as an expert and take their business to the next level.

During this episode Mel and I explore:


Mel’s journey into business, and how she found her niche
How she knew it was time to rebrand
Navigating the mindset struggles associated with levelling up in business
What is content, and why is it so important to a small business owner?
How does strategically crafted content enhance the customer journey experience?
Mel’s wise advice on how to overcome the overwhelm that cripples online business owners when it comes to creating attractive content to market their business

Click here to listen on: YouTube

YOU’RE INVITED TO MY FREE LIVE WORKSHOP: Brand Camp!Amplify your confidence with an irresistible brand. Click here to register