46 episodes

Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand. Through heartfelt interviews and true stories from women building their brand empires, and Rachel's expertise to guide you, Brand Lover is a must-listen podcast for women ready to harness the power of their brand to have epic impact.

Brand Lover with Rachel Reiter Rachel Reiter

    • Business

Honest, real and lively conversations for flourishing entrepreneurs and budding business owners on a mission to cultivate a heartfelt brand that connects with their purpose driven mission. Brand Lover is a guiding light to female entrepreneurs ready to establish a distinctive, magnetic brand. Through heartfelt interviews and true stories from women building their brand empires, and Rachel's expertise to guide you, Brand Lover is a must-listen podcast for women ready to harness the power of their brand to have epic impact.

    Ep 46. Crash course in colour psychology

    Ep 46. Crash course in colour psychology

    Colour = power. Power to evoke feelings and emotions, conjure memories and ignite the senses. The exciting news is that the power of colour is available to YOU to help instil emotion into your brand… you just need a little know-how.

    100% of purchase decisions are made with emotion. It makes sense then, that if your brand intentionally evokes specific, strategic emotions in your audience then they will be more drawn to your offers than your competitors. Cool huh?

    This is your crash course in colour psychology, and if you’d like a little help choosing your brand colours, go ahead and grab your free brand Colour guide by clicking right here!

    P.S. Click here to watch on YouTube

    • 5 min
    Ep. 45 3 step framework to choose your brand colours

    Ep. 45 3 step framework to choose your brand colours

    There’s no disputing the fact that brand colours increase brand recognition, evoke emotion and help communicate your brand personality. But the fear of getting it wrong often leaves new business owners in a state of indecision. Am I right?!

    Brand colours increase brand recognition by 80%, so it’s not surprising that there is so much pressure to get them right!

    Last week I shared the three biggest mistakes new business owners make when it comes to brand colours and how you can avoid them.

    Following on from that, this week I’m sharing my three part framework to choosing your brand colours – the exact process that I use over and over again when creating colour palettes for my clients!

    Remember to subscribe so you receive a notification when the next episode drops next week – a crash course in colour psychology!

    P.S Click here to watch on YouTube

    • 8 min
    Ep 44. How not to choose your brand colours

    Ep 44. How not to choose your brand colours

    Welcome to my 4-part podcast series on one of my absolute favourite topics: brand colours! It pains me to see so many business owners get so STUCK when it comes to choosing colours that align well with their brand, so I’m excited to dive right in and help you find clarity to choose colours that infuse your brand with confidence.

    Today we’re discussing the three biggest mistakes new business owners make when it comes to their brand colours, and what to do instead.

    So listen now and let me know on Instagram if you are guilty of any of these!

    Also, my FREE interactive workshop, Brand Camp kicks off this Wednesday 27 July! This is THE unmissable interactive workshop for young businesses ready to make an impact with an irresistible brand. Register here: www.rachelreiter.com/brandcamp

    My signature brand foundation program Brand Alchemy is also opening for enrolments this week! Head to the waitlist to learn more.

    P.S Click here to watch on YouTube

    • 15 min
    Ep 43. Avoid these 3 branding mistakes

    Ep 43. Avoid these 3 branding mistakes

    Tune in for 3 of the biggest mistakes I see new business owners make over and over again… and it breaks my heart to see them do so because they’re unknowingly damaging the very brand they’re trying to build. I love seeing new businesses thrive, marketing their products or services with confidence, knowing they’re showing up in just the right way to attract the right people with ease. And I want that for you!

    But why should you care about your brand and the image you’re sending out there to communicate your offer?

    Because, despite what some might say, FIRST IMPRESSIONS COUNT. 

    Just about every industry these days is saturated. There are more businesses (particularly ONLINE businesses) being started than ever before! What does that mean for you? Your IMPACT needs to be as strong as it possibly can be. The way you’re evoking feeling and emotion in your audience needs to be on point, because that’s what’s going to spur them into action.

    Your brand needs to stand out, IN THE RIGHT WAY to ensure you’re capturing the hearts of the right people, who will fall in love with your product or service right away.

    Tune in to learn how to avoid the 3 biggest mistakes new business owners make in the early stages of establishing their brand, so that you can avoid them and build a thriving brand!

    Sign up to my FREE interactive workshop, Brand Camp! The unmissable interactive workshop for young businesses ready to make an impact with an irresistible brand. Register here: www.rachelreiter.com/brandcamp

    P.S Click here to watch on YouTube

    • 11 min
    Ep 42. Building a baking empire with Maggie Dmochowski

    Ep 42. Building a baking empire with Maggie Dmochowski

     

    Maggie Dmochowski is a mum of two, passionate baker and teacher of all things delicious. She started Adelaide Bakes in 2016 after the birth of her son because she wanted to teach the skills, techniques and recipes that she’d spent the previous 12 years perfecting. Maggie had no idea she would find her passion in teaching and mentoring bakers, but that’s exactly what she’s doing now! Her greatest goal is to inspire and encourage bakers of all levels to try new techniques and impact and support those who are in the business of baking to maintain high standards in the industry.

    During this episode, Maggie and I discuss:


    Maggie’s incredible history of entrepreneurial endeavours
    How she has evolved over time and now owns a 700+ membership
    The passion Maggie has that literally overflows from her, and how she infuses it into her brand to serve her beautiful communities
    The huge shift she’s made recently in her brand, and why she decided to go all in
    How the branding process has directly impacted her confidence and success in her new sister brand
    How her perception of branding has changed since stepping into her new brand identity
    Her biggest lesson so far in business, and what she recommends to new business owners to give their business the best start
    What’s next for Maggie

    REMINDER: Are you ready to become the master of your own brand? An exclusive LIVE round of my signature brand foundation + strategy program, Brand Alchemy will be commencing from Monday 8 August for six weeks! Click to join the waitlist for a special discount and bonus gift from me when enrolments open.

    Find Maggie on Instagram, Facebook or head straight to her website.

    P.S Click here to watch on YouTube

    • 31 min
    Ep 41. From losing 14k IG followers to a record sales month with Tess Morriss

    Ep 41. From losing 14k IG followers to a record sales month with Tess Morriss

    Tess is an Australian prep teacher devoted to holding little hands through the first year of school. She is the founder of The Readiness Club, where she is passionate about ensuring that little ones feel happy and confident when they start school. Tess creates Readiness Packs full of hands-on, colourful, and fun activities that mirror the first year of school. She also provides information to help parents prepare for their little ones to start school.

    During this episode, Tess and I discuss:


    How she has navigated her business journey and the truth about building a brand.
    Why and when she invested in the branding process, and how this affected the success of her business when she officially launched.
    How she was confident that investing in her brand was a smart decision.
    How the time and money she invested into her brand had a profound impact on her confidence when planning and setting up her business initially.
    Why she continues to invest in her brand.
    Tess’ recent experience of completing losing her 14k Instagram account and the impact this has had on her marketing strategy.
    Her biggest lesson in business so far.
    Tess’ recommendation for someone wanting to start their own e-commerce business.

    REMINDER: An exclusive LIVE round of my signature brand foundation + strategy program, Brand Alchemy will be commencing from Monday 8 August! Click to join the waitlist for a special discount and bonus gift from me when enrolments open. Course dates will be released soon!

    Find Tess on Instagram, Tik Tok or head straight to The Readiness Club website

    P.S Click here to watch on YouTube

     

    • 32 min

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