Brand Origins

Chris Garin

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A podcast for Filipino entrepreneurs. Learn about the origins of the latest Startups in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). Watch the video versions of these episodes on YouTube. youtube.com/c/BrandOrigins

04/03/2023

How The Secret Company Behind Vivo, Oppo, Realme beat Samsung

In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi. ------ TIMESTAMPS: (3:00) - Humble beginnings of Duan YongPing and BBK Electronics (8:49) - The Real reason why Vivo and Oppo invest heavily on advertising (12:37) - The Battle for India: Xiaomi vs. BBK (15:26) - Why BBK launched Realme (17:18) - Why BBK launched multiple brands instead of just one big brand (21:50) - BBK Electronics clever distribution strategy ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

23 min
02/10/2023

The Origins of Chinese Car Brands in the Philippines: Are they finally worth buying?

In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering. ------ TIMESTAMPS: (4:26) - Which car brand is winning in the Philippines? (7:29) - The auto manufacturing industry of China (13:38) - "The Big Four", the largest automakers in China (15:54) - Brief history of each Chinese car brand (Geely, MG, Changan, etc.) (22:54) - Can we trust Chinese brands? ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website. Read More Quick LinksGet Embed PlayerDownload Audio File

30 min
01/30/2023

Celebrity Empires: Heart Evangelista

This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures. In this episode, learn about the celebrity empire of Heart Evangelista. ------ TIMESTAMPS: 3:00 - Heart's Origin Story 4:42 - Toy Collection with Bigboy Cheng 9:20 - Heart's NFTs 11:57 - Painting on Luxury Bags 15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense) 18:29 - Maison Love Marie 20:10 - Bario Fiesta ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

25 min
01/28/2023

Shopee vs. Lazada | In-Depth Strategy Breakdown

Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation. Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

23 min
01/28/2023

Lazada | How Lazada Kickstarted the eCommerce Race in Southeast Asia

Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today. Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website.

24 min
11/17/2022

Shopee | The Beginning of the End? (Complete History)

This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon. Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website.

29 min
11/15/2022

How Starbucks Converts Haters Into Superfans (Lessons for Small Coffee Shops)

Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website.

50 min
09/07/2022

Virtual Influencers vs. Human Influencers, Rings of Power's Budget, Liquid Death's Branding Masterclass

In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater. (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual influencers vs. Human influencers (15:57) - Starting an investment group with your classmates (20:30) - Rings of Power's massive budget (28:44) - Liquid Death's branding masterclass (34:25) - FreeWater Share your story at chrisgarin.com Subscribe to my YouTube channel Message me on Instagram Want to sponsor an episode? Check out the details on my website.

38 min

A podcast for Filipino entrepreneurs. Learn about the origins of the latest Startups in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). Watch the video versions of these episodes on YouTube. youtube.com/c/BrandOrigins

Creator

Chris Garin
Years Active

2019 - 2023
Episodes

89
Rating

Explicit
Copyright

© All Rights Reserved.
Show Website

Brand Origins