Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

Unlock the hidden potential of podcasting and revolutionalize your marketing strategy.

April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market. 

Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout podcast, positioning it against the competition, and leveraging video for a more significant impact. Whether you're a marketing professional or a business owner, this episode can help you unlock your podcast's potential and stay ahead in your marketing initiatives.

Listen in for:

🔥 02:34 - 06:45 The importance of positioning & elevating marketing beyond tactics

💡 08:50 - 12:51 Adapt your marketing strategies to customer needs and market opportunities

🏎️ 13:12 - 15:46 Drive your marketing results by identifying what works and amplify your success

🗝️ 20:24 - 23:38 Harness the power of your podcast and fuel your growth

🧪 24:43 - 26:42 Experiment with content formats to boost audience engagement

🔮 31:22 - 33:39 Standing Out & Staying Ahead: Navigating the competitive podcasting landscape