Brand Runner

Fabien Hameline
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  • 每月更新
Brand Runner

Today, it is hard to talk about a brand and make it stick. Yet there are so many ways to do it. Brand Runner is for any creative professional and entrepreneur who wants to keep up with marketing trends, building a brand and is open to experimentation. In Brand Runner, veteran creative producer Fabien Hameline discusses and learns from top industry peers how tech is shaping the advertising and marketing industry and what is working today. Get brand insight right in your mailbox and subscribe to the newsletter ✨⁠here⁠✨

  1. 10月8日

    From Dojo to Boardroom: Martial Arts Insights for Marketers and Entrepreneurs

    Buckle up, brand warriors! 🚀 As a creative producer with a 25-year love affair with Taekwondo, I've got a treat for you. I recently spent 10 unforgettable days in Korea with elite warriors, conquering the prestigious Kukkiwon master instructor course. 🏆 Get ready to kick your marketing game up a notch as I share mind-blowing insights from this ancient martial art that'll revolutionize your entrepreneurial journey! 💡💼 🔥 Hot Take Alert: This thousand-year-old wisdom is about to transform your marketing strategies and business mindset. Stay tuned for some serious knowledge bombs! 💣💥 📫 Don't Miss Out: Craving more branding brilliance? Subscribe to the Brand Runner newsletter: https://brandrunner.substack.com/ Let's connect on LinkedIn: https://www.linkedin.com/in/fabien-hameline/ this episode was inspired by my substack post: https://brandrunner.substack.com/p/i-spent-10-days-with-elite-warriors 📚 Exciting Book Announcement 📢 Prepare for marketing mastery with my upcoming book: "The Five Rings of Marketing" 🥋📈 Inspired by Miyamoto Musashi's legendary samurai guide, I'm blending ancient wisdom with modern marketing strategies to help you dominate your market. It's time to unleash your inner marketing samurai! ⚔️🏯 Be the first to know when it drops 👉 https://brandrunner.ck.page/8b9a431f0f

    7 分鐘

  2. 7月9日

    Paris 2024 Olympics: a golden opportunity for brands

    In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships. Connect Get direct brand nugget insights and subscribe to the Brand Runner newsletter here: https://brandrunner.substack.com/ Follow me on Linkedin here: https://www.linkedin.com/in/fabien-hameline/ Links The 2020 Tokyo Summer Olympics had a global broadcast audience of over 3 billion viewers across the entire event Paris 2024 Olympic trailer: https://www.youtube.com/watch?v=0EKrtd-zty4 Announced Olympic partnerships: https://www.sportspromedia.com/insights/analysis/paris-2024-olympics-sponsors-lvmh-carrefour-revenue/

    17 分鐘

  3. 5月23日

    Apple's Creative Destruction: Unpacking the "Crush" Ad Debacle

    In this explosive solo episode of Brand Runner, we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community. From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test screening that should have been a major red flag, and why this $3 billion marketing misfire highlights the importance of getting creatives right before going live. Tune in for an insightful autopsy of one of Apple's most controversial campaigns in years - a cautionary tale of what happens when marketing meets tone-deafness. Subscribe to the newsletter and get brand insights here: https://brandrunner.substack.com/ Links Ad Age "Apple apologizes" article https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321 The 2024 Apple iPad ad https://youtu.be/XTi5cGnVTzQ The 2008 LG Renoir ad https://youtu.be/NcUAQ2i5Tfo?feature=shared Hydraulic press compilation https://youtu.be/XTi5cGnVTzQ The emotional testing from System1 https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7195742654964383744-j-gC/ Brand Runner podcast episode about AI and the future of marketing https://podcasts.apple.com/podcast/brand-runner/id1685793277?i=1000612304664 All opinions are Fabien's.

    7 分鐘
  4. Virtual Realms, Real Brands: VR Marketing in the Metaverse with Charlie Ferguson

    5月14日

    Virtual Realms, Real Brands: VR Marketing in the Metaverse with Charlie Ferguson

    In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift. We dive deep into the evolution of VR/AR, discussing the major technological hurdles that still need to be overcome for mainstream metaverse adoption. Charlie provides a fascinating perspective on interoperability across metaverse platforms and the emergence of decentralized "Fediverses." The conversation also covers how brands can embrace user-generated content and virtual co-creation in this new paradigm. From virtual McDonald's franchises created by fans to overlaying experiences on games and products, we unpack the ownership and IP challenges companies will face. Chapters 00:00 Introduction and Personal Background 06:27 The Evolution of VR and Apple's Entry into the Market 21:25 Leveraging User-Generated Experiences in the Metaverse 22:22 The Rise of Branded Content in the Metaverse 22:51 Virtual Concerts on Gaming Platforms 24:18 The Intersection of Gaming and Music 25:03 The Youth and Future of the Metaverse 30:22 The Gamification of Virtual Concerts 32:18 Interoperability and the Future of the Metaverse Links Charlie Ferguson's Linkedin: ⁠https://www.linkedin.com/in/solidferguson/⁠ Charlie's article that inspired this episode: https://medium.com/@maince/working-title-the-metaverses-unconventional-take-on-mcdonald-s-2fb25c9cf3b0 Charlie Ferguson's Medium: https://medium.com/@maince Charlie Ferguson's Twitter: https://twitter.com/maince Other links mentioned in this episode Shameless plug for my brother Sebastien who is an Immersive experience producer and DP. Check out his work, it is impressive https://www.sebastienhameline.com/case-studies-1 https://www.sebastienhameline.com/case-studies-1 Statista VR/AR adoption article https://www.statista.com/chart/28467/virtual-and-augmented-reality-adoption-forecast/ Wired's Neil Stephenson named the metaverse, now he is building it // https://www.wired.com/story/plaintext-neal-stephenson-named-the-metaverse-now-hes-building-it/ Matthew Ball's The Metaverse: How it will revolutionize everything https://www.amazon.com/Metaverse-How-Will-Revolutionize-Everything/dp/1324092033 Steve Jobs answers rude question: https://www.youtube.com/watch?v=oeqPrUmVz-o Microsoft CEO Steve Ballmer laughs at Apple iPhone https://www.youtube.com/watch?v=nXq9NTjEdTo

    37 分鐘
  5. Super Bowl Ads vs the Art of Meaningful Marketing

    3月12日

    Super Bowl Ads vs the Art of Meaningful Marketing

    This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand. Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 ⁠https://brandrunner.substack.com/⁠ If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start Ari's LinkedIn: ⁠https://linkedin.com/in/arikuchar⁠ Links mentioned in this episode: Tom Orbach's Marketing Ideas // ⁠https://www.marketingideas.com/p/anti-super-bowl⁠ Adweek watch all the Super Bowl ad 58 // ⁠https://www.adweek.com/watch-all-super-bowl-58-ads-commercials/⁠ QZ SuperBowl consumer projection rundown // ⁠https://qz.com/super-bowl-snack-spending-wells-fargo-report-1851214049⁠ QZ 123 million record streams Super Bowl — ⁠https://qz.com/paramount-layoffs-record-super-bowl-1851251436⁠ All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.

    33 分鐘

  6. 1月24日

    2024 Marketing prediction: When Your Fridge Talks Back (and Sells You Shoes)

    Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much so backed by data, so check out the links Get brand insight right in your mailbox and subscribe to the newsletter ✨here✨ Sources: Gartner: "By 2024, AI will personalize 80% of customer interactions." https://www.zdnet.com/article/ai-dominates-gartners-top-10-strategic-technology-trends-for-2024/ McKinsey: "By 2024, AI-generated content will account for 15% of online content." https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey Forbes: "74% of marketers plan to increase their use of AI in 2024." https://www.forbes.com/sites/forbestechcouncil/2023/12/13/ai-in-2024-more-than-a-marketing-buzzword/: McKinsey & Company: "Global AI in Marketing Survey 2023." https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year World Economic Forum: "The Ethical Implications of Artificial Intelligence in Marketing." https://www.weforum.org/projects/ethical-code-of-artificial-intelligence/ The Algorithmic Justice League: "Algorithmic Justice League." https://twitter.com/ajlunited?lang=en

    10 分鐘
  7. Standing Up or Standing Aside? How Brands Should Respond to Boycotts with Yoni Golan

    1月9日

    Standing Up or Standing Aside? How Brands Should Respond to Boycotts with Yoni Golan

    On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity. Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again. Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands. Whether it is McDonald's or Nokia, brands are caught in the crossfire. Israeli or not — this raises a larger discussion: how should brands handle this behavior and how should they communicate when facing boycott? This is what we discuss on this fascinating episode with special guest Yoni Golan, former head of innovation at Keshet (the major media news outlet), now content creator at monday.com. Yoni Golan's LinkedIn here. Connect here ⁠⁠👇🏽⁠⁠ Subscribe to the newsletter and get brand insights ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Official podcast website page ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Follow and connect on the Brand Runner ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Reference links Web Summit CEO Cosgrave Quits After Israel Controversy: https://www.bloomberg.com/news/articles/2023-10-21/web-summit-ceo-cosgrave-steps-down-after-israel-controversy The Drum article: ⁠https://www.thedrum.com/news/2023/11/10/activists-boycott-pro-israel-brands-what-should-marketers-do-next⁠ Boycott call ⁠https://theislamicinformation.com/news/list-of-brands-supporting-israel/⁠ Chick-a-fil-a controversy: https://www.vox.com/the-goods/2019/5/29/18644354/chick-fil-a-anti-gay-donations-homophobia-dan-cathy Disclaimer This episode only represents the speakers's opinions and personal thoughts.

    29 分鐘
  8. How to efficiently build online brand campaigns with Or Hadar (monday.com)

    2023/12/15

    How to efficiently build online brand campaigns with Or Hadar (monday.com)

    In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, and how latest technology innovations changed the game. International OOH campaign mentioned on here Or Hadar's LinkedIn here Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠ Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Follow and connect on the Brand Runner ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Disclaimer This episode only represents Fabien's and the guest's own opinions and personal thoughts.

    24 分鐘
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簡介

Today, it is hard to talk about a brand and make it stick. Yet there are so many ways to do it. Brand Runner is for any creative professional and entrepreneur who wants to keep up with marketing trends, building a brand and is open to experimentation. In Brand Runner, veteran creative producer Fabien Hameline discusses and learns from top industry peers how tech is shaping the advertising and marketing industry and what is working today. Get brand insight right in your mailbox and subscribe to the newsletter ✨⁠here⁠✨

資訊

  • 創作者
    Fabien Hameline
  • 活躍年代
    2023年 - 2024年
  • 集數
    16
  • 年齡分級
    兒少不宜
  • 版權
    © Fabien Hameline
  • 節目網站
    Brand Runner

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