Brand strategy applies to everything

Welcome to Episode 1: If This Then That

If This Then That explores how every choice contains strategy. We see strategy as more than a mindset that applies to brands and the corporate world. We believe it is also a holistic discipline that gives us tools and techniques to identify importance, and to turn intention into action. Everything in life could be better with a bit more strategy.

Learn how to develop, focus and execute brand strategies in a technological age with the online Brand Strategy course at Berghs School of Communication, taught by IFFT co-host Michael Aneto.

About your hosts:

Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal.

Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. Why something’s funnier in Finland than France. Why some people love sudoku while others share cat videos.

About Berghs School of Communication:

We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on  seven different occasions, competing against more than 60 schools from  40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of  graduation. Learn more here.

Feedback?

We'd love to hear from you tweet @adamhorne or email adam.horne@berghs.se