9 episodes

A branded podcast is your opportunity to give your business a real voice. But building a successful podcast that delivers on your business goals requires more than just choosing a good microphone. Our industry experts break down the essentials, from episode planning to interviewing guests, mixing and mastering audio to promoting your show to the right audience. Your brand has a voice. A branded podcast will let it be heard. Learn how to build a branded podcast with Relationary Marketing.

Brandcasting with Relationary Marketing Relationary Marketing

    • Business
    • 5.0 • 4 Ratings

A branded podcast is your opportunity to give your business a real voice. But building a successful podcast that delivers on your business goals requires more than just choosing a good microphone. Our industry experts break down the essentials, from episode planning to interviewing guests, mixing and mastering audio to promoting your show to the right audience. Your brand has a voice. A branded podcast will let it be heard. Learn how to build a branded podcast with Relationary Marketing.

    Amplify Your Message with the Right Music with Jess Grommet

    Amplify Your Message with the Right Music with Jess Grommet

    The music behind your brand’s message matters. Jess Grommet is a touring musician, composer, and producer whose work has appeared in numerous podcasts, including this one! Jess joins us to explain how even from the background, your choice in music can help boost your brand’s message. He also shares how to use it intentionally as a storytelling device and provides insight into the creative world of custom composing.
     
    > Transcript 
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 23 min
    Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj

    Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj

    A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can help represent your brand’s message and the best ways to connect with your audience by creating a space for authentic, honest conversations.
     
    > Transcript 
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 24 min
    It’s More Than Just Your Mic with Robb Wenner

    It’s More Than Just Your Mic with Robb Wenner

    The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high-quality audio matters to build trust with your listeners. He also offers ideas for how podcasters can tackle common acoustic problems with the right equipment and properly designed recording space.

    • 27 min
    Choose Guests Who Will Grow Your Audience with Grant Jenkins

    Choose Guests Who Will Grow Your Audience with Grant Jenkins

    New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only connect with your existing audience, but also bring your show some of theirs. He offers a checklist for qualities every guest should have and effective ways to invite, prep and interview them as part of the larger conversation you want to create.

    • 26 min
    Use Content Design to Connect with Your Target Audience with Emily Siner

    Use Content Design to Connect with Your Target Audience with Emily Siner

    Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode length to marketing strategies as well as pre and post production.
     
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 25 min
    Craft a Long Game Strategy to Curate Your Content with Joe Pulizzi

    Craft a Long Game Strategy to Curate Your Content with Joe Pulizzi

    Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. He joins us to discuss how marketing has shifted since the pandemic and offers suggestions for targeting an audience. He also explains how podcasts can provide brands with unique, long-term engagements with current and future customers.
     
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 27 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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