12 episodes

A branded podcast is your opportunity to give your business a real voice. But building a successful podcast that delivers on your business goals requires more than just choosing a good microphone. Our industry experts break down the essentials, from episode planning to interviewing guests, mixing and mastering audio to promoting your show to the right audience. Your brand has a voice. A branded podcast will let it be heard. Learn how to build a branded podcast with Relationary Marketing.

Brandcasting with Relationary Marketing Relationary Marketing

    • Business
    • 5.0 • 4 Ratings

A branded podcast is your opportunity to give your business a real voice. But building a successful podcast that delivers on your business goals requires more than just choosing a good microphone. Our industry experts break down the essentials, from episode planning to interviewing guests, mixing and mastering audio to promoting your show to the right audience. Your brand has a voice. A branded podcast will let it be heard. Learn how to build a branded podcast with Relationary Marketing.

    Promote Your Podcast to Unleash Its Potential with Minh Le

    Promote Your Podcast to Unleash Its Potential with Minh Le

    Producing a branded podcast is only part of the job; promoting it effectively is the other. Minh Le is vice president at DVL Seigenthaler, a Finn Partners PR, integrated marketing, and advertising firm responsible for producing popular podcasts like Around the Barrel, the official podcast for Jack Daniel's. Minh joins us to share tips on how to promote your podcast, including creative ideas like using your own employees as a built-in first audience and why it’s important to publish your episodes on a platform that makes engaging with the content seamless for your listeners.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 21 min
    Nurture Today's Listeners into Tomorrow’s Customers with Brian Grant

    Nurture Today's Listeners into Tomorrow’s Customers with Brian Grant

    Compelling content converts current listeners into future customers. Brian Grant, assistant vice president for marketing and communications at Odyssey Behavioral Healthcare, joins us to discuss how to build engaging content that connects with an audience and draws them back to hear more. He explains how he uses different forms of content to pair with a podcast, such as transcripts or blogs to help deliver the message, and also shares how live events can continue to nurture the relationship you have with your audience.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 26 min
    Write Copy that Connects with Lucas Hendrickson

    Write Copy that Connects with Lucas Hendrickson

    Well-crafted copy brings the listener to your brand. Lucas Hendrickson, a freelance writer, former journalist, and host of the Jack Daniel’s branded podcast, Around the Barrel, joins us to explore the importance of scripting out as much of your episode as possible and offers tips on how to write creative and engaging intros and outros for your episodes.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 28 min
    Amplify Your Message with the Right Music with Jess Grommet

    Amplify Your Message with the Right Music with Jess Grommet

    The music behind your brand’s message matters. Jess Grommet is a touring musician, composer, and producer whose work has appeared in numerous podcasts, including this one! Jess joins us to explain how even from the background, your choice in music can help boost your brand’s message. He also shares how to use it intentionally as a storytelling device and provides insight into the creative world of custom composing.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 23 min
    Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj

    Help Your Guests Tell the Best Story Possible with David Condos Tjornehoj

    A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can help represent your brand’s message and the best ways to connect with your audience by creating a space for authentic, honest conversations.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 24 min
    It’s More Than Just Your Mic with Robb Wenner

    It’s More Than Just Your Mic with Robb Wenner

    The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high-quality audio matters to build trust with your listeners. He also offers ideas for how podcasters can tackle common acoustic problems with the right equipment and properly designed recording space.
    > Transcript
    > Ready to start your own branded podcast? Let us help you get started with a free consultation.

    • 27 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

Erika Kullberg
Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Hala Taha | YAP Media