Branding Mistakes We All Make and How to Fix Them

Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we're opening up about a topic that often gets swept under the rug but is crucial for anyone looking to establish a strong personal brand—mistakes. We all make them, and those missteps can often feel isolating. Today, we're admitting to the various mistakes we've made and continue to make while building our personal brands, proving that even branding experts struggle with the same issues that their clients do. Spoiler alert: This episode is as humbling for us as it probably is for many of you. We dive into the world of social media management, dealing with overcommitment, and even the challenges of staying consistent with podcast recordings. We might not have a guest this week, but this intimate look into our own shortcomings will hopefully offer valuable lessons and solidarity. Key Takeaways:

1. Consistency in Social Media and Content Creation: We both admit that maintaining consistent social media activity is exceptionally challenging. Despite knowing the right strategies, allocating time and resources remains a massive obstacle. Consistency is key, whether it’s posting regularly on social media or recording podcast episodes in advance.
2. The Importance of Using a CRM: Sara shares her aversion to using Customer Relationship Management (CRM) systems in the past and the consequences of this resistance. The lesson? Tools like CRMs are indispensable for tracking client interactions and marketing efforts effectively.
3. Managing Overcommitment: It's easy to fall into the trap of saying 'yes' to every opportunity, but overcommitting can lead to burnout and neglected responsibilities. Larry shares how they’ve both been guilty of biting off more than they can chew, resulting in missed deadlines and rushed work.
4. Tracking the ROI of Marketing Efforts: Sara discusses the importance of tracking the return on investment (ROI) for various marketing and branding efforts. Without proper tracking, it’s impossible to discern what’s working and what’s not, leading to wasted resources and missed opportunities.
5. Promoting Guest Appearances: Both Larry and Sara acknowledge their failure to properly promote their guest appearances on other podcasts. This not only lets down the hosts who featured them but also misses out on leveraging these opportunities to enhance their own brand visibility.

We hope you found some value in this episode, and if you've ever made similar mistakes, know you're not alone. We’re all in this together, learning and growing, one mistake at a time. If you found this episode relatable or helpful, please consider subscribing to our show. Your support means the world to us as we continue to bring you these honest, commiserative conversations every week. [embed]https://youtu.be/zkAyiM2-pVg[/embed]