Social Selling Made Simple

Marki Lemons
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  • 월 2회 업데이트
Social Selling Made Simple

Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people. You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.

  1. 2일 전

    Breaking Barriers in Real Estate: How to Make Your Listings Accessible to All w/ Kathleen Lappe

    A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.   What if the listing could be presented in a language and format they can easily consume?  The most valuable real estate agents understand the importance of being of service to EVERYONE.  In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.  That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.  How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible.  We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won’t. -Kathleen Lappe   Things You’ll Learn In This Episode  Do the right thing, outearn other agents  Serving impaired clients and underserved people isn’t just the right thing to do, how does it make a real estate professional more valuable? How to leverage Direct Offer  Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers?  A path to home ownership for all  If we’re only packaging our listings and real estate marketing materials for abled people, we’re cutting ourselves off from millions of potential clients. How do we make sure the information we’re putting out is accessible to everyone?  Guest Bio Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.     Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    29분

  2. 11월 5일

    Every Real Estate Agent is Starting from Scratch…Here’s Why

    Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.  We’re grappling with a whole new way of doing business and many people are having a hard time.  Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.  But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether.  In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses.  How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yourself up for success.    We’re all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal   Things You’ll Learn In This Episode  Think like a commercial real estate agent  In commercial real estate, an agent won’t start the work until certain agreements and documents are in place. How do we bring this energy to the residential side?  Don’t fall into laziness and high level stupidity  A listing agent wouldn’t let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents?  The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we’re worth?    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    19분

  3. 10월 29일

    The Confidentiality Dilemma: How to Avoid a Costly Real Estate Mistakes

    When you work with a buyer, you owe them confidentiality. It’s a fundamental responsibility as their agent. Yet, some agents are asking to see confidential documents, pushing you into a tricky situation.  Have you ever been asked for a buyer representation agreement by a listing agent?  The moment you comply with one agent's request, you’re setting a precedent. To avoid the appearance of discrimination, you may feel compelled to provide this confidential document to every agent, creating a breach in the trust and confidentiality that your client expects. The solution lies in never compromising confidentiality. By strictly adhering to the executed buyer representation agreement, you protect your buyer’s interests and avoid the slippery slope of breaching confidentiality. In this episode, I talk about handling clients with confidentiality, the repercussions of violating confidentiality and why it's important to know the rules and regulations of your license.    If you work with a buyer, you owe them confidentiality. -Marki Lemons Ryhal   Things You’ll Learn In This Episode  Treating buyers and buyers agents better Buyers and their agents play a crucial role in funding real estate transactions and should be treated with equal respect and importance. How can treating buyers and their agents with more respect improve the overall success of a real estate transaction? Cooperation does not equal compensation In real estate, cooperating with other agents or parties doesn't guarantee financial compensation unless specific terms are agreed upon. What can we do to ensure we don't end up being an uncompensated agent? Regulation responsibility It's the responsibility of real estate professionals to stay informed about regulatory changes, as the state won't provide direct notifications. How do you ensure you're staying updated on evolving real estate regulations in your area?   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    10분

  4. 10월 22일

    How To Adapt To The Post-NAR Settlement Landscape and Win

    Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer. How will this affect income and the ability to attract clients? What other challenges come with the guidelines Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page. In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation.   If you cannot demonstrate your value then you’re going to have a problem. -Marki Lemons Ryhal   Things You’ll Learn In This Episode  Better compliance in real estate As of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions? Stay out of hot water Under the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble? Putting clients first Prioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry?   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    31분

  5. 10월 15일

    How to Achieve the Dream of Homeownership Without Sacrificing Your Values w/ Hussam Qutub

    In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values? Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams. How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith?  In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith.    There’s a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub   Things You’ll Learn In This Episode  The concept of fairness Fairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do?  Pre-approval with Guidance Residential With a non-traditional financing solution for real estate, there’s bound to be differences in processes such as pre-approval. How does Guidance Residential’s processes differ from traditional lending methods? Providing peace of mind Guidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives?   Guest Bio Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development. In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company’s first decade of geographic expansion, successfully establishing a strong market presence.  He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services.  As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers. Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations.  Hussam is a graduate of George Mason University in Fairfax, Virginia. Visit https://www.guidanceresidential.com/  Visit https://www.guidancehomeservices.com/  Find Hussam on LinkedIn @Hussam Qutub    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak

    37분

  6. 10월 1일

    How to Skyrocket Your Lead Gen With AI-Powered Personalization w/ Drew Fabrikant

    Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn’t a manual, painstaking process? Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform  is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success.   Personalization is the key to success. -Drew Fabrikant   Guest Bio Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients. Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions. Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland. Visit https://www.trustscout.com/ or trustscout.realestate  Use code 40TSOFF for 40% off.   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    34분

  7. 9월 24일

    Tether RE: The Innovative Solution For Real Estate Agent Safety w/Vanessa Martin

    Here’s a shocking reality many people aren’t aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year.  Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods.  The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It’s a sobering thought that can make anyone hesitant to step out into the field. But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety? In this episode, I’m joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We’ll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry.   Crime isn’t going to go away so we need to think about safety. -Vanessa Martin   Things You’ll Learn In This Episode  -The suburban myth The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers?   -Precaution when showing properties There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them?   -Crime isn’t going to go away Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place?   Guest Bio Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day. Visit https://tetherre.com/  Contact Vanessa via email Vanessa@TetherRE.com    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    30분

  8. 9월 17일

    How To Unlock Homeownership For Underserved Communities w/Bryan Young

    Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market.  Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers.  This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them.    Equal access doesn’t necessarily mean equal opportunity. -Bryan Young   Things You’ll Learn In This Episode  -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo’s first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton’s Chief Strategy Officer program. Email Bryan byoung@homelendingpal.com  Visit https://www.homelendingpal.com/  Follow @homelendingpal on Instagram Find @Home Lending Pal on LinkedIn   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

    32분
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Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people. You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.

정보

  • 제작진
    Marki Lemons
  • 방송 연도
    2019년 - 2024년
  • 에피소드
    184
  • 등급
    전체 연령 사용가
  • 저작권
    Copyright © 2023 Social Selling Made Simple Podcast. All Rights Reserved.
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    Social Selling Made Simple

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