42 - Breaking the Time-for-Money Trap with Mike Cooch In this insightful episode of the HighLevel Experience Podcast, host Vit Muller sits down with Mike Cooch, a leading HighLevel affiliate and entrepreneur, to discuss the journey from trading time for money to creating scalable, productized services. Mike shares his experiences from Silicon Valley, the challenges of service-based business models, and the transition to productized services. The conversation delves into pricing strategies, the importance of building scalable systems with HighLevel, and the mindset shifts necessary for agency owners to succeed in the digital landscape. Special Offer 🤩📣Mike Cooch is offering an exclusive bonus package for those who sign up for HighLevel through his referral link. This package includes access to his proven agency-building training and systems, designed to help you automate, sell, and deliver services at scale. By leveraging these resources, you can accelerate your agency's growth and profitability. To take advantage of this offer, visit https://highlevelexperience.com/mike About Mike CoochMike Cooch is a serial entrepreneur, fast-growth CEO, and the founder of LVRG Ventures Inc., where he helps agencies, consultants, and business owners scale through productized services and recurring revenue models. With a track record of building and selling multiple businesses—including companies that made the INC 5000 list three times—Mike is passionate about helping entrepreneurs break free from the time-for-money trap. Highlights 🔥Key points we talked about in this pilot episode! [00:01:22] Mike shares his early experiences in Silicon Valley, the excitement around technology, and his entry into the service business.[00:03:39] Discussion on the grind of hourly consulting, the limitations of traditional service models, and the decision to pursue an MBA.[00:05:15] Mike explains the shift to productized services, the importance of scalable models, and lessons from successful small business service providers.[00:13:39] Insights into effective pricing strategies, the importance of gross margins, and the challenges of selling to small businesses.[00:18:03] The benefits of using HighLevel to create scalable, automated systems and the potential for niche-specific solutions.[00:36:48] The fundamental mindset changes needed for agency owners to transition to selling systems as a service.[00:46:10] The necessity of thorough documentation and organization when building and deploying snapshots to avoid scaling problems. Our Sponsors:We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible: GrowthableCustomer Success team you need to scale your SaaS If you're a SaaS or digital agency founder, SMMA or AI entrepreneur looking to scale, this is the Customer Success team you need. From 24x7 Live chat support, onboarding and activations, certified VAs, coaching programs, live events, weekly workshops and more, Growthable is the Customer Success partner you've been waiting to find. Use code HLXP at checkout and get 10% off their plans. Level Up MarketplaceA cutting-edge platform designed to
