Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks
  • 4.9 (24)
  • Marketing
  • Updated Weekly

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

  1. 1d ago

    The Other Side of the PR Pitch with Pulitzer Prize Winner Yael Grauer

    Episode Summary: Yael Grauer won a Pulitzer and got laid off in the same year. She is a freelance investigative reporter covering cybersecurity, privacy, and surveillance. She sat down with Gianna to talk about what companies get wrong when journalists come knocking, why lying in that moment makes everything worse, and what it looks like from the other side of every pitch, every breach response, and every "no comment" that ends up in a story anyway. About Yael: Yael Grauer is a freelance investigative reporter covering cybersecurity, privacy, surveillance, and tech accountability. She has written for Wired, Ars Technica, The Atlantic, The Intercept, The Verge, and others. She previously worked at Consumer Reports as Program Manager for Cybersecurity Research, where she managed Security Planner, a free digital safety guide. She is part of the team behind a Pulitzer Prize-winning investigation into global surveillance technology conducted with The Associated Press. Links & Resources: Yael Grauer on LinkedIn YaelWrites Pulitzer Prize-winning investigation - AP global surveillance investigation Yael contributed to Consumer Reports Security Planner This Week in Security - Yael's favorite weekly newsletter 404 Media Privacy Guides Tate's Online Safety Substack Law Dork Discernible EFF Blog ProPublica MIT Technology Review No Starch Press - publisher of the investigative skills book Yael is writing Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  2. Sep 2

    How to Build a Marketing Strategy AI Cannot Commoditize with Brian Reed of Corsha

    Episode Summary: Brian Reed has been a CMO six times. He's also watched AI flatten marketing for the past two years and has said so out loud, including in a manifesto he published called AI is Flattening Marketing: Cue the Return of Mad Men. On this CyberCMO Confidential episode, Brian, Gianna, and Charles Gold get into why storytelling and community are the two things AI cannot commoditize. Brian also talks about how he built a “crusty OT guy” persona to validate messaging authenticity, and what community-driven marketing looks like when your buyers wear steel-toe boots and aren’t online very often. About Brian: Brian Reed is the Chief Marketing Officer at Corsha, an early-stage OT security company focused on securing machine-to-machine communications in industrial environments. He is a six-time CMO and CPO with over 30 years of experience in enterprise software and cybersecurity, with a background spanning mobile security, DevSecOps, and now operational technology. Before Corsha, Brian served as CMO at Appdome and NowSecure. Links & Resources: Brian Reed on LinkedIn Brian’s LinkedIn article: AI is Flattening Marketing. Cue the Return of Mad Men. Corsha Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  3. Aug 26

    How Check Point Built a Cybersecurity Arcade Game in Under a Month with Gemma Goldstein

    Episode Summary: Gemma Goldstein had a quiet Thursday in the office, a domain someone spotted for sale, and an idea. A few short weeks later, Check Point's Exposure Management team had a browser-based arcade game live at exposuremanagement.ai with 11,000 players and a leaderboard. The game launched as part of a broader campaign, and MQLs went up 100% that month. Gemma is careful not to credit the game alone. She and Gianna cover how the campaign came together across multiple channels, what she would do differently now, and how vibe coding an ROI calculator in an hour replaced a project quoted as taking weeks. About Gemma: Gemma Goldstein is Head of Growth for Exposure Management at Check Point, a role she carried over from Cyberint after they were acquired in 2024. Before Cyberint, she spent three years at Envy, a B2B digital marketing agency focused on cybersecurity. Her background spans SEO, paid media, content, and creative strategy. Links & Resources: Gemma Goldstein on LinkedIn Check Point Exposure Management exposuremanagement.ai - the game Sprout Social -  employee advocacy tool mentioned Tom Orbach on LinkedIn - mentioned as an inspiration for fun B2B marketing Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  4. Aug 19

    Behind the Cyber Creator: An AMA with Infosec Pat (Patrick Gorman)

    Episode Summary: Patrick Gorman started making YouTube videos during COVID to study for a certification with friends. He now has over 100,000 subscribers and runs a pentesting firm called ISP Security. This is a replay of our Behind the Cyber Creator AMA series. Patrick and Gianna talk about how he built his audience, why having followers doesn’t automatically mean having clients, and what he learned the hard way about being a public figure in cybersecurity. About Patrick: Patrick Gorman is the founder of ISP Security and the creator behind Infosec Pat, a YouTube channel with over 100,000 subscribers. He has over 15 years of experience in IT and offensive security, with a background in penetration testing, network security, and digital forensics. Links & Resources: Patrick Gorman on LinkedIn ISP Security Infosec Pat Infosec Pat on YouTube Hack The Box Keith Barker on YouTube - mentioned by Patrick as a big influence CBT Nuggets - where Patrick first found Keith Barker Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  5. Aug 12

    When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel

    Episode Summary: Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish? She joins Gianna and Andy T to talk through what AR looks like for a small team with a small budget, why most companies pay for analyst relationships before they are ready, and what a first year program should realistically look like.  About Kelly: Kelly O'Dwyer Manuel is a communications and analyst relations leader with experience across cybersecurity, semiconductors, and enterprise software. She currently leads AR at NXP Semiconductors and has built programs at companies of all sizes, from startups to large public companies. Her background spans PR, AR, and corporate communications, with deep expertise in identity and access management and security. Links & Resources: Kelly O'Dwyer Manuel on LinkedIn NXP Semiconductors The Futurum Group Moor Insights & Strategy The Knowledge Capital Group Venture in Security by Ross Haleliuk Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  6. Aug 5

    Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

    Episode Summary: Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape." It turns out 25 years of writing for people with a remote in their hand is excellent training for cybersecurity marketing. He sits down with Gianna and Charles on CyberCMO Confidential to talk about why "learn more" is a moron tease, what writing a broadcast tease has to do with your website copy, and why he now writes two versions of every press release. One for journalists. One for the LLMs that are doing the reading anyway. Gianna finally presents Jake with his very own handmade Cybersecurity Marketing Society award, which he has been lobbying for throughout the episode. About Jake: Jake Milstein is the VP of Growth and Corporate Marketing at Contrast Security. Before cybersecurity, he spent 25 years running newsrooms and newscasts at CBS, NBC, Fox, and ABC affiliates across the US. He previously served as CMO and Chief Revenue Officer at Critical Insight, an MDR and cybersecurity services company. Links & Resources: Jake Milstein on LinkedIn Contrast Security Latio: the analyst firm whose Runtime Innovator award Jake mentioned Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  7. Jul 29

    What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

    Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every problem since: get ahead of the issues before the damage is done! He joins Gianna to talk about what a real CISO and marketing partnership looks like, how he built a threat research publication program at Corvus Insurance that helped brokers sell policies and kept policyholders safer, and what he has carried over from that into building Evoke Security. About Jason: Jason Rebholz is the founder and CEO of Evoke Security. Before starting Evoke, he spent over 20 years in cybersecurity, including time as CISO at Corvus Insurance, where he built a threat research and marketing program to help brokers and policyholders stay ahead of attacks. His background is in incident response. Links & Resources: Jason Rebholz on LinkedIn Evoke Security Evoke Security Blog Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  8. Jul 22

    Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

    Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to talk about what she saw at RSAC 2026, the shift from shadow AI to mandated AI, and how to build a security product when the tools your customers use change every four months. About Shahar: Shahar Bahat is the CEO and co-founder of Pluto Security, a company focused on securing the new ways employees build and create using AI tools. Before Pluto, she built experience across startups and enterprise security, and Pluto Security was part of the AWS-CrowdStrike-NVIDIA Cyber Accelerator program. Links & Resources: Shahar Bahat on LinkedIn Pluto Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

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