Brian Mister: Around the Crown 10k Recap

On this episode of the Directors Dave and Cooper catchup with Brian Mister shortly after he wrapped up his 6th year directing the Around the Crown 10k in Charlotte, NC. During the conversation Brian shares some of the strategies he’s used to get 25% year over year growth, the creative thinking he’s used to bring on brand partners, and how he’s turned this race into a 365-day evergreen event. Brian is one of the best in the business and this conversation is jam packed with valuable information. It's well worth a listen for anyone in the race industry.

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