Brick and Mortar Visibility MELISSA ROSE: Business Coach

On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.
But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!
Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client journey and relationships. Samantha provides tools to ensure your team creates exceptional customer experiences, leading to more stellar reviews on your Google Business Profile and securing your #1 ranking.
Sounds amazing, right?
I think so too. That's why I'm super excited for you all to learn from and love Samantha Irwin. Tune in for some great insights!
Watch us on Youtube!
https://kaizen.zone/https://www.instagram.com/samantha_kaizen/https://www.linkedin.com/company/kaizen-business-coaching-consulting/
A bit about our guest:After 13 years teaching middle school (love that age!) and doing business development part-time, I jumped into business full time.
In 2006 the hubs and I bought an 21-room historic boutique hotel, built in 1907.
No furniture, no clientele, (last time it was open for guests was in the 1940’s), AND it was located in a town population 600 (no, I didn’t miss a zero!). Yes, Mayberry. To say that we were ‘not on the map’ was 100% accurate.
Adding to the challenge, the hotel was sitting on acre of tired grounds in desperate need of a landscaping update.
Oh, there were some Gone with the Wind drapes which my MacGyver level talented sister used to mock me up a dress. Yes, I wore it, pins and all, and made my dramatic entrance down the staircase to the lobby.
Some thought I was crazy for purchasing the hotel, others thought I was a genius with vision.
I needed to figure out how to get us ‘on the map’, attract clientele that was two hours away, hire, train, and inspire staff, and grow the business. Oh, do all this and not drive myself into the ground.
Thankfully because I had crap for a marketing budget I stumbled on a different way to grow. A better way.
Our clientele grew quickly, top priority was hiring and training a team that assist in our growth. 
How did I do it? By transforming People into Partners. By finding the RIGHT people, supporting, and equipping them to consistenly give amazing Customer Experiences.
You can take advantage of the training used to increase employee retention, increase guest return visits, garner excellent on-line reviews, and put us on the map!
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account.
In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.
Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in t

Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?"
Join me as I answer this question and explain why the timing of your blog posts can significantly impact your Dance Studio's SEO and Google Business Profile visibility. We'll explore the benefits of consistent content updates, how they affect search engine indexing and the importance of keeping your audience engaged.
Tune in to discover actionable tips for scheduling your blog posts, promoting each piece effectively, and maximizing your content's potential. Whether you're just starting with blogging or looking to refine your strategy, this episode is packed with insights to help you boost your online visibility and drive growth for your brick-and-mortar dance studio.
Don't miss out on learning how to turn your blog into a powerful tool for SEO success and enhance your Google Business Profile!
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 
Our Sponsor Nutritionist Lisa Holtan
In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.
Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business?  Or should you or have a second URL?  And if you have that second URL, can it be your name?  
There's a lot there.  And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO.  But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place. 
In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:
- Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.- Optimizing Your Business Description: Using relevant keywords naturally in your business description.- Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.
Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 
Our Sponsor Nutritionist Lisa Holtan
In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.
Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love.

In this special Independence Day episode, we’re thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.

Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.

Episode Highlights:

The Power of Connections:  Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.

Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.

Freedom to Be You:  Learn how to design a life that aligns with your passions and values without sacrificing business success.

Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.

Tune in and get ready to be inspired!

Hit play and let’s explore the power of relationships together, as we celebrate the spirit of freedom and independence!
Watch interview on YoutubeWebsite: https://theceocollective.com/LinkedIn:https://www.linkedin.com/in/rachealcook/Instagram: https://www.instagram.com/racheal.cook/Facebook: https://www.facebook.com/racheal.cookTiktok: https://www.tiktok.com/@rachealcookmbaA bit about our guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids. Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account.Health and Wellness Owner: Check out Healthy in the Valley

Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made for you!
Episode Highlights:
Create Location-Specific Pages: Discover how dedicated pages for each of your service areas can skyrocket your local SEO and enhance your Google Business Profile.
Optimize for Local Keywords: Learn the secrets of using local keywords to capture those “near me” searches and boost your dance studio’s visibility.
Schema Markup Mastery: Find out how schema markup can give you an edge in local searches by making your dance studio details crystal clear to search engines.
Customer Reviews: Uncover strategies to gather glowing reviews and display them effectively on your Google Business Profile and website, building trust and attracting more students.
The Consistency Factor: Ensure your NAP (Name, Address, Phone Number) details are spot-on across all platforms for maximum SEO impact.
Plus, we’re throwing in a bonus tip on creating high-quality, engaging content that keeps your visitors hooked and coming back for more!
Whether you’re a local dance studio newbie or a seasoned pro looking to refine your strategy, this episode is packed with actionable insights to help you dominate your local SEO game and optimize your Google Business Profile. Tune in, take notes, and get ready to watch your dance studio thrive!
Don’t forget to share this episode with fellow dance studio owners who serve multiple locations. Let’s spread the knowledge and help our brick-and-mortar community grow!
Hit that play button, and let's make your dance studio "The Only Option in Town!"
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 
Our Sponsor Nutritionist Lisa Holtan
In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.
Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.  

In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. This leads to an important question: do you need to have more than one Google Business Profile (GBP) to capture these local searches effectively?
The answer is a resounding yes! Having multiple GBP listings can significantly boost your visibility and attract more local customers. However, managing multiple profiles can seem daunting and time-consuming. But don't worry—I’ve got you covered.
In this episode, we'll explore the reasons why multiple GBPs are essential, how to efficiently manage them, and share some tips and tools to make the process seamless. Whether you're new to managing GBPs or looking to optimize your current strategy, this podcast will provide valuable insights and practical advice to help you stay ahead of the competition. Tune in and learn how to streamline your local SEO efforts and make your business more accessible to customers searching for services "near them."
This one is short and to the point.  But please share it with that business owner who has multiple service areas.  
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!
Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit first account and get some free money to boot! 
Our Sponsor Nutritionist Lisa Holtan
In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business and an online dance membership.
Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.