100 episodes

It’s a no sleaze, no slime, and no stress approach to building your business.

Sales Maven Nikki Rausch

    • Business
    • 5.0 • 76 Ratings

It’s a no sleaze, no slime, and no stress approach to building your business.

    Selling Pain Points Isn't The Only Way To Expand Your Ideal Client Base: On-Air Coaching

    Selling Pain Points Isn't The Only Way To Expand Your Ideal Client Base: On-Air Coaching

    Understanding a pain point and exploiting a pain point are two different perspectives. Your expertise allows you to notice the interference and limiting patterns that disrupt people from being authentic, and then helps them to uncover and access the solution within themselves. Marketing to your ideal clients can happen without giving them “little paper cuts” as Nikki says.
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why selling pain points isn’t the only way to expand your ideal client base in an on-air coaching call on this episode of the Sales Maven Show.
    Crispin Spaeth is a movement and performance coach, and she teaches people to access their natural coordination using something called the Integrative Alexander Technique. Her clients include leaders in business and the arts, and she works with them to connect the dots between their thoughts and actions so that they can communicate more effectively, think more clearly, and stay connected moment to moment, all so they bring their great ideas into the world.
    In today’s episode, Nikki and Crispin discuss why you don’t need to hit on pain points in marketing to attract ideal clients. Crispin helps people feel more comfortable in their bodies through coordination and expression. She is very clear that she does not incorporate wording that brings up disconnect or pain in her marketing. Nikki guides the discussion through understanding language and behavioral profiles using “away-from” and “toward” language. 
    Nikki explains that this approach highlights if a person is motivated by moving toward what they want or moving away from what they don’t want. Language that resonates with your ideal audience may rely on finding how to touch on a person’s internal motivations. Pain points are not a required tactic in communicating possibility and empathy. Listen as Nikki and Crispin get playful to consider the phrases that can resonate with ideal clients and reflect the values of the brand.
    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
     
    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [03:00] - Crispin Spaeth helps people to feel more comfortable in their bodies through coordination and expression.
    [05:30] - How does Crispin typically work with people?
    [07:07] - What is Integrative Alexander Technique?
    [09:27] - You don’t need to hit on pain points in marketing to attract ideal clients.
    [12:10] - When envisioning your marketing, think about motivational traits.
    [14:10] - Nikki describes how to use away-from and toward language that talks directly to ideal clients.
    [16:24] - Nikki and Crispin consider phrases that can be interpreted as away-from and toward language.
    [18:39] - Get playful.
    [21:02] - What’s stopping you?
    [23:41] - Nikki shares the three things that commonly interfere with someone moving forward. 
    [26:03] - Messaging isn’t about giving the solution. It communicates a spark of possibility and empathy.
    [28:02] - Speak to people with your truth.
    [30:55] - Continue to embrace how you identify. 
    [33:03] - Crispin mentions this particular takeaway from Nikki’s training.
    [36:06] - Thank you for listening. Nikki is so grateful you are here!



    Find Nikki:
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     
    Find Crispin:
    Crispin Spaeth
    Linked

    • 37 min
    Overcoming Imposter Syndrome In The Selling Process

    Overcoming Imposter Syndrome In The Selling Process

    Take a moment to really think about the definition of an imposter. An imposter is someone who purposely deceives others for fraudulent gain. If you are an entrepreneur that cares about the service you provide to your clients, let’s start here: You are not an imposter.
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips for overcoming imposter syndrome in the selling process on this episode of the Sales Maven Show.
    Entrepreneurs worry about showing expertise, building trust, and leveraging authority. Sales conversations need these things for entrepreneurs to give valuable service to their ideal clients. Nikki observes how common it is for entrepreneurs to believe that “sales comes easier to some than to others.” People mistakenly feel that only a few personalities thrive in sales. It simply isn’t true.
    In today’s episode, Nikki talks about overcoming imposter syndrome in the selling process. There is something about you that will draw people to your way of doing sales. Anyone in any personality can be successful in their sales conversations. Nikki explains how to find the thing about you that makes you special, and place strategy alongside that. Listen as Nikki encourages everyone to show up as themselves, let their quirks be their leverage, and hone their sales skills.
    Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
     
    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [02:36] - Nikki talks about experiencing imposter syndrome during her first professional sales job.
    [05:02] - How did Nikki work around her imposter syndrome?
    [07:57] - Focus on your strengths and what makes you different.
    [10:37] - There is something about how you show up in the world that resonates with people.
    [12:47] - Find the thing about you that makes you special, and place strategy alongside that.
    [15:09] - Nikki describes how what seem like “personality quirks” can be an advantage, and gives examples.
    [18:05] - Nikki gives more examples of how varied personalities are successful in sales.
    [20:46] - You don’t need to stage an act or false identity to be successful at sales.
    [23:47] - Let your awkwardness shine through, and hone your strategies along the way.
    [25:33] - Melina Palmer of The Brainy Business will help you understand behavioral economics.
    [27:36] - Thank you for listening. Nikki is so grateful you are here!
     
    Find Nikki:
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     
    Connection mentioned:
    Melina Palmer
    The Brainy Business Podcast

    • 30 min
    How To Hire The Right Person When Interviewing: Mastering Excellence Series

    How To Hire The Right Person When Interviewing: Mastering Excellence Series

    To build out a team, you need to know what you want. You must imagine what the role will do on a daily basis, and consider how the role fits into your current and future business model. Recognizing this in a candidate during the interview process is not always straightforward. One thing is for certain: you’re not looking for a placement holder, but someone who will add value.
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to hire the right person when interviewing on this Mastering Excellence Series conversation on this episode of the Sales Maven Show.
    Shelli Warren is a team and leadership coach and the host of the BizChix sister podcast, Stacking Your Team. At BizChix Inc. she leverages her 26 years of experience leading technical teams to deliver multi-million dollar projects for billion dollar brands at Procter & Gamble Inc. to now help small business owners to hire, fire, and inspire an incredible team of high performers. Shelli is also known for her teaching style, her passion to inspire more women leaders, and her ability to say the right thing in delicate situations. She lives in Canada where she coaches BizChix clients across the globe and spends her Flow Friday’s with her daughter Danielle, and grand-baby Ellie.  
    Regardless of how rushed employers feel to fill a position, employers need to visualize who they want to work alongside with and what value the role brings to the team. Shelli shares the insights that allows her to know if a candidate is a fit for a role within a few minutes of an interview. She teaches you to leverage specific questions to uncover the C.A.R. (circumstances, actions, results) fueling a candidate’s approach to work.
    In today’s episode, Nikki and Shelli discuss how to identify when you found the right person for the job. Shelli gives tips on how to discern the engagement and resourcefulness of a candidate when listening to them answer questions. Learn as Shelli talks about how to know a candidate’s career mindset, when to start cross training for skill stacking, and which question you should ask at the end of every interview.
    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
     
    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [02:26] - Shelli Warren says there is so much synergy between the BizChix community and Sales Maven Society.
    [05:27] - Nikki and Shelli talk about the weather changing from winter to spring where they live.
    [07:09] - What’s wrong with most job posts?
    [09:49] - Visualize the ideal candidate, and get a second opinion during the interview process.
    [12:23] - Shelli shares why she can know if a candidate is a fit within a few minutes of the interview.
    [15:11] - No more mediocre team members.
    [18:10] - Start with the anchor skill, then start stacking skills to scale moving forward.
    [19:53] - Create an opportunity and path to offer career growth.
    [21:22] - Shelli shares a question that employers can ask to get an idea of a candidate’s career mindset.
    [22:59] - There’s a difference between being “kind” and being “nice.”
    [25:14] - Shelli gives her definition of “kind” in terms of being a leader, especially a female leader.
    [27:45] - Shelli says this lesson she learned from Nikki changed her way of speaking. 
    [30:06] - If you don’t use what you know, then you don’t know it as well as you thought.
    [31:39] - Shelli gives tips on how to discern the engagement and resourcefulness of a candi

    • 56 min
    Overcoming The Price Objection

    Overcoming The Price Objection

    Part of the beauty in being an entrepreneur is making decisions that align with the business you envision. You decide the criteria, the projects, the clients, and the price. Inevitably, price objections will be presented to you, and you will need to decide on how to respond. Are you ready to hear advice on handling price objections?
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, gain useful strategies on overcoming the price objection of clients on this episode of the Sales Maven Show.
    If you are in business, you encountered at least one person who had an objection to a price. Talking about pricing can seem like a daunting moment that changes the course of your sales conversation. You may think price objections require tiring negotiation, but it can be handled with ease. Nikki is here to give everyone more confidence about handling this one particular objection that comes up for many entrepreneurs.
    In today’s episode, Nikki provides strategies for overcoming price objections. All price objections come with their own context, so Nikki explains the common scenarios where entrepreneurs experience price objections. There are three methods to address price objections your clients might bring up. Listen as Nikki gives insights on using curiosity to find options, offering creative payment solutions, learning to downsell, and recognizing when to “Bless and Release” a sales conversation.
    Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
     
    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [02:35] - Sometimes the price objection is part of a strategy, and sometimes it is a block that has nothing to do with you.
    [04:52] - Nikki reminds everyone about the power of asking questions. Ask clients if they are willing to find a solution.
    [07:11] - Convincing people is not your job.
    [08:43] - Follow up price objections with questions about what options are possible. Get more specific about what they can and can’t do.
    [10:55] - Consider creative payment solutions for ideal clients that are willing to find a solution.
    [13:55] - Offer a downsell to remain resourceful to your ideal clients, and “leave the door open” for when they are ready to go further.
    [16:35] - Nikki talks about what to do when people give you a price they are willing to pay that doesn’t match your rate.
    [19:14] - Stand in your place of authority and integrity with your pricing.
    [21:04] - Get the legal work for your business in order with Madhu Singh of Foundry Law Group.
    [23:19] - Thank you for listening. Nikki is so grateful you are here!
     
    Find Nikki:
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     
    Connection mentioned:
    Madhu Singh
    LinkedIn
     
    Wording Design For Your Subscription Package: Sales Success Story with Madhu Singh

    • 25 min
    Prospecting For Speaking Opportunities: On-Air Coaching Call

    Prospecting For Speaking Opportunities: On-Air Coaching Call

    Speaking opportunities allow you and your ideal clients to connect in an inspiring environment. You are able to share your insights that resonate strongly with your ideal audience. The question becomes: How can I secure speaking engagements to connect with the clients that I can be of service to?
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Monica Young asks about prospecting for speaking opportunities in an on-air coaching call on this episode of the Sales Maven Show.
    Monica Young, CEO of MY Productive Biz, is passionate about helping professionals get a handle on their “Piles & Files” and time management. Monica consistently helps individuals and organizations accomplish their work and enjoy their life - without disorganization and overwhelm. Her insights build a more fulfilling work-life harmony. As a dynamic speaker, Monica provides engaging workshops and Keynotes with life and business changing action steps the audience members can implement right away. 
    In this coaching call, Monica points the conversation towards lead generation to have public speaking engagements. Monica is ready to reach more firms and agencies, and decided that speaking opportunities may showcase her expertise to her ideal audience properly. Nikki helps by suggesting actionable steps for approaching a desired company through the network you can access. Listen as Nikki coaches Monica on how to identify the desired organizations, how to grant yourself permission to ask for a connection or introduction, and how to use the Like-minded Approach when you don’t have any mutual contact with a desired company.
    Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
     
    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [02:05] - Monica Young helps clients get a handle on their “Piles & Files” and time management.
    [04:51] - Recommendations give you more leverage when seeking speaking gigs.
    [07:34] - Nikki suggests actionable steps for approaching a desired company through the network you can access.
    [09:26] - How do you have a conversation to build connections that make recommendations more personable?
    [11:46] - Is there a hack for reconnecting with people you don’t regularly contact?
    [14:12] - Don’t be afraid to ask people for a connection, since most people do want to be helpful.
    [16:28] - What happens if you don’t have any connections to the desired company?
    [18:51] - Nikki shares what you should and should not mention in your email when connecting with a new contact.
    [20:35] - Nikki gives you the structure for reaching out to organizations.
    [22:48] - Monica talks about the immense support she experiences in the Sales Maven Society.
    [24:37] - Thank you for listening. Nikki is so grateful you are here!
     
    Find Nikki:
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     
    Find Monica:
    Monica Young
    LinkedIn 

    • 27 min
    What Is The Strategy I Get The Most Pushback On

    What Is The Strategy I Get The Most Pushback On

    In the Sales Maven Society, members help each other out and share ideas. This even means Sales Maven Society members presenting their thoughts and experiences of when strategies taught by Nikki don’t seem to work for their business. Is there a strategy that members commonly bring up?
    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, understand which strategy gets the most pushback from the Sales Maven Society during this episode of the Sales Maven Show.
    Sometimes a business strategy or structure is flexible enough where you can customize the approach to your own business, but other times it’s best to simply follow the recipe given. Naturally, there are scenarios where entrepreneurs aren’t fully doing the requirements of a strategy while claiming it doesn’t work. This is the case for the Three Times technique taught by Nikki. This process is used when you want to move a client or prospect from communicating through email to getting on a live call.
    In today’s episode, Nikki explains the pushback she commonly hears towards the Three Times technique, and showcases why the technique works. Basically, the technique requires entrepreneurs to send three time suggestions to a client or prospect. Listen as Nikki talks about why it’s important to send specific suggestions rather than a calendar link, how not following the technique could push clients away, and what cases it’s okay to rely on a calendar link.
    Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!



    In This Episode:
    [00:42] - Welcome, and thank you for listening!
    [02:26] - Which strategy gets the most push back?
    [05:33] - Sending your calendar link can actually be more work for your client, which will push them away.
    [07:34] - This strategy truly does work.
    [09:18] - Nikki says there is a time and a place for sending a calendar link.
    [11:42] - Nikki gives a real life example of using this strategy: PART 1
    [14:22] - Nikki gives a real life example of using this strategy: PART 2
    [16:07] - Here are the scenarios of when to use a calendar link and when to use the strategy.
    [17:41] - Remember to be mindful of the language you use to present possible availability.
    [19:57] - Lindsey Johnson of Verity and Co. can fulfill your copywriter needs.
    [21:28] - Thank you for listening. Nikki is so grateful you are here!



    Find Nikki:
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     
    Connection mentioned:
    Lindsey Johnson
    Instagram | Facebook | Pinterest
    This is Legacy Podcast 
     

    • 23 min

Customer Reviews

5.0 out of 5
76 Ratings

76 Ratings

NArizona1 ,

Trusted Advice & Great Perspective

I’ve been listening to Nikki‘s podcast since it launched. I’ve also been a member of her Sales Maven Society and a fan of Nikki‘s for longer than I can remember now. I can’t say enough how much I value the variety of resources (and the quality of advice and resources) that Niki provides on her podcast and in the Society. You just can’t go wrong by listening in on what she has to share!

TandemVA ,

All-in-one

Sales, tools, resources, mindset and more! Such a valuable podcast and that voice! Glad I stumbled across this gem.

Theresa221 ,

So much to take away!

Thank you Nikki for introducing me to Luminary Leadership. I loved everything about this episode and plan to listen again with my notebook and pen. (And will definitely subscribe to Elizabeth’s podcast.) Your thoughtful questions and summarization of Elizabeth’s answers are what set you so far apart from the average podcaster. This season has been spectacular so far! I eagerly await each episode for the new truth revealed to me.

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