60 episodes

It’s a no sleaze, no slime, and no stress approach to building your business.

Sales Mave‪n‬ Nikki Rausch

    • Marketing
    • 5.0 • 46 Ratings

It’s a no sleaze, no slime, and no stress approach to building your business.

    What To Say When Asked To Trade Services

    What To Say When Asked To Trade Services

    How do you feel about trading services? Nikki is really curious to find out who has traded services and how it worked out, especially if you have a strong opinion about it. 
    The purpose of today's episode is to give you some possible language to use when someone asks you to trade services so that you are prepared and know how you want to respond, plus much more on this episode of the Sales Maven Show.
    Nikki believes that when someone asks to trade services with you, they are trying to sell you something because you have to be willing and find value in whatever they are offering in the trade. It's a big deal to trade if the thing you are trading for doesn't bring any value to you, and sometimes people feel like they got the short end of the stick.
    It's okay to say no, but it's also okay to ask. Nikki says to be confident in your response, and she shares some possible responses you could offer. The first one is, thank you for asking, I don't trade for services, but I would be happy to earn your business. Another response might be: thank you for asking. As much as I appreciate what you offer, it's not a great fit for me. Listen in to hear the other responses Nikki gives that can open the door to other business.
    Do you need more support around sales language? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
    In This Episode:
    [00:43] Welcome to the show! [02:24] Nikki wants to share the language of what to say when you are asked to trade services. [03:00] Nikki shares that her family has a small business, and they were proponents of trading services. [04:20] Today, it is very uncommon for Nikki to trade services. [05:05] One very important thing is to have a dose of clarity around trading services. [06:45] Think about if this is something you are willing to pay for; if not, then don't trade with them. [08:26] The first potential response might be thank you for asking, but I don't trade for services, but it would be my honor to earn your business. [09:18] Thank you for asking. As much as I appreciate what you offer, it's not a great fit for me. When you are ready to work together as a paying client, I would love to work with you. [10:14] Your aim with these responses is to say them confidently and wait and see what they say. [12:10] It's super important to think about how you will respond when this situation comes up. [12:55] This week's question is asking someone, "What would it take to earn your business?" [15:341] Come join the Sales Maven Society and use code 47trial to get your first month for $47. [16:34] Thank you for listening!

    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     

    • 16 min
    Storytelling In Business: How To Get Started

    Storytelling In Business: How To Get Started

    "In sales, storytelling is such a powerful technique." and "Storytelling brings your content to life." These are just two examples of why Nikki believes that storytelling is so important. Listen as Nikki shares how to use story in your business and how to use story to sell, plus much more on this Sales Maven Show episode. 
    "The idea is getting to a place where you feel comfortable that you have some stories in your back pocket, and you can whip them out whenever you need to." Nikki shares how she fell in love with storytelling at a storytelling class in the Redwood Forest with her friend Stacy and why she believes storytelling is the language of the brain.
    One advantage of telling a story is that people will put themselves into the context of the story, and it makes it easier for them to take the next step with you when they can find themselves in the story. You don't memorize the story; you get the bones of the story, and you do the best telling of it you can. When you tell your story to a client, if it doesn't land, then change it up.
    Nikki believes there are four types of stories you should be on the lookout for. The expertise story is a story that demonstrates your credibility and knowledge. The second is the surprise benefit story, an unintended positive outcome. Chunking sideways is the third type, and the last type is the “so-what” story. The so-what stories are the bigger stories that demonstrate the transformation that happens for people.
    Do you need more support around stories? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
    In This Episode:
    [00:43] Welcome to the show! [01:08] Rainorganica left a five-star review! Thank you! [03:50] In sales, storytelling is such a powerful technique. [05:31] By working story into your conversations with people, it helps at a much deeper level. [07:47] What are the stories that you tell? [10:30] There is hunger in the world, and the hunger is for a story is something that Nikki's NLP teacher says. [12:11] When you tell a story, people find themselves in the story. [15:01] Telling a story takes practice, tell a story out loud to yourself and make sure it has a beginning, middle, and end. [16:25] One tip to telling a good story is picking a story and taking it for a walk. [18:11] Nikki is always on the hunt for a good story.  [19:03] What is an example of that applies to my work? Ask yourself this question when you are on the lookout for a story. [21:43] The expertise story is one of the four types of stories you should be on the lookout for. [24:52] Chunking sideways is the third type of story. [27:30] What are your so what stories from your client work? [27:55] If you need more help with stories, sign up for Nikki's Masterclass. [30:07] Nikki shares her question of the week. [32:40] Nikki would love to hear your feedback from this episode; please connect with her on social media. [33:13] Thank you so much for listening!

    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven
     

    • 33 min
    Evergreen Classes How to Offer & Sell Them: On-Air Coaching Call

    Evergreen Classes How to Offer & Sell Them: On-Air Coaching Call

    Today, Nikki's guest is Mridu Parik, a Sales Maven Society member whose goal in life is to help working women wake up with a plan so they can conquer all their demands while staying focused. Mridu needs Nikki's help in taking her two or three times a year group program and making it into a year-long evergreen program, plus much more on this episode of the Sales Maven podcast.
    Listen as Nikki shares some reasons why having clients at different levels of the program can be a good thing and how having an offer at the end of the program to continue working with you is beneficial. Nikki also discusses converting clients and giving a time-sensitive bonus offer with reminder emails to increase awareness of your programs.
    Nikki discusses some evergreen strategies, why it's good to use the same content month to month, and finding out what converts clients. Trying to sign up people to a long-term program can be detrimental because most people have trouble with even short-term commitments. Nikki wants Mridu to end each of her podcast episodes with a call to action. It can be the same content because you might be speaking to people who had never listened to your podcast before or just never really paid attention until they were ready to act.
    Mridu shares that she loves being a part of the Sales Maven Society because the caliber of people is amazing, but her most favorite part is when Nikki is asked to rewrite members' sales questions and how she helps anyone who needs help with sales language, she learns so much from this.
    Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
    In This Episode:
    [01:04] Welcome to the show, Mridu! [01:39] Mridu shares what she does and who she helps. [02:19] How do clients work with you? [03:14] Mridu speaks about what she needs Nikki's support with today. [05:32] Mridu describes the program and the way it might need to be restructured. [07:05] Nikki shares the value of having people at different levels of the program. [08:04] Nikki discusses having an offer at the end of the program to have them continue work with Mridu. [09:38] What are you doing now in your launches that are converting clients? [10:44] Creating a sense of urgency with a bonus offer that has a three-day expiration. [12:14] On day three, send a reminder that it is the last day to sign up. [13:25] Nikki believes there has to be some kind of recurring promotional piece to it. [14:32] Nikki shares the email sequence she uses right before training. [16:38] Nikki gives Mridu some suggestions for an evergreen strategy. [18:24] When you use the same content every month, you are targeting new business. [19:34] Are you building our email list every month? [21:51] Nikki speaks about working with a client recently. [23:04] Nikki shares some suggestions on bonuses that Mridu could use. [26:07] Getting people to sign up for an extensive program can be detrimental. [27:44] What is one benefit you've received by being a member of the Sales Maven Society? [30:20] Nikki says to make sure that Mridu uses her podcast to leave the listeners with a call to action. [32:24] Thank you for being on the show! [32:46] The question of the week is, What has been your biggest struggle regarding productivity? Find Nikki:
    Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mridu:
    Life is Organized Productivity on Purpose Free Resources Facebook | Instagram

    • 35 min
    Conversation Email Sequences: Sales Success Story

    Conversation Email Sequences: Sales Success Story

    It was such a blast discussing Cognomovement with mother-daughter dynamic duo Liz Larson and Leah Larson! They talk about their roles within the company and how the company came to be, such as how Liz implemented a sales program as a sales trainer in the car business and was then a neurolinguistic practitioner after that car dealership closed.
    Now co-developer and lead trainer of Cognomovement's Research and Development department, Liz spends some time explaining what she does today and what types of resources that Cognomovement offers people. Cognomovement utilizes a revolutionary therapy technique that moves toward trying to solve problems such as fears and phobias, relationship issues, low energy and low creative output, inability to concentrate, and so much more – not by working with the mind but rather by working with the body!
    Liz's daughter Leah is the business manager of Cognomovement, taking care of email marketing and social media, and she discusses what that has been like. She also describes her email sequencing role and what that has been like for her, and both of them enthusiastically discuss Cognomovement and the importance of pre-framing. They, for example, offer a free weekly event at the end of which they make an offer.
    Liz and Leah also touch my heart by enthusing over what working with me at the Sales Maven Society has been like and what they have learned from working with me. Liz, for example, says that her work for her went from being a chore to being exciting and how even though she and Leah thought that they were doing well at the beginning, what I taught them and helped them build was still beneficial to them.
    The love and respect are mutual. Liz and Leah are changing the world and changing lives and are constantly testing the limits of what's possible for the betterment of humanity. I hope that you'll check out Cognomovement!

    You’re invited to join Nikki’s Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:
    [0:42] – Nikki welcomes us to this episode of the podcast and introduces the topic of this episode – a sales success story from Liz Larson and Leah Larson. [1:27] – Liz gives us some background information about herself, such as how she has a background in sales in the car business and then became a neurolinguistic practitioner. [3:05] – Leah explains her role at Cognomovement, detailing how she is the business manager. [3:51] – Liz describes her relationship with Bill Mckenna, the founder of Cognomovement, and how he founded the company. [6:26] – We learn what the benefits are of Cognomovement and what types of people would be interested in what they offer. [8:55] – Liz details how people who might be interested in Cognomovement start the process of getting involved in it and what different types of services that Cognomovement offers. [11:50] – We learn that Cognomovement has acupuncture doctors, therapists, and people who are interested in self-help and healing. [13:59] – Liz talks about what success has looked like for Cognomovement. [15:41] – We learn about Gaia TV, an alternative streaming service. [16:13] – Leah explains the dynamic of their mother-daughter partnership and the large following that their YouTube profile has garnered. [18:38] – Leah describes her email sequencing role. [20:51] – Liz compares their startup process to having used training wheels. [23:01] – Nikki advises that when sending an email out to a list, we shouldn't address the entire list but rather address it as if you're talking to one person. [24:05] – Liz discusses how sellin

    • 44 min
    How to Compose Thoughtful Communication for Connection Requests

    How to Compose Thoughtful Communication for Connection Requests

    Today is the one-year anniversary of the Sales Maven Podcast, and Nikki is doing something special to thank you for listening. Her guest today is Melina Palmer of The Brainy Business podcast, Nikki's go-to podcast. Melina is an amazing person, a brilliant business owner, and Nikki's favorite podcaster of all time.
    Nikki and Melina discuss what you should and shouldn't do when sending emails to someone you really want to connect with. Instead of sending a canned email to hundreds of people, concentrate on sending one to a few to people that you feel will be a good connection for you, that you want to learn from, and pay attention to the details of the email and make sure your language is on par.
    "Your message and your communication with people should be thoughtful." Pay attention to the words you use, what you say, and what others read can be taken differently. It's your job when sending a communication to make it useful for the person you are sending it to. Read your messages from the reader's perspective; it will pay dividends in so many ways.
    Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
    In This Episode:
    [02:01] Welcome to the show, Melina! [03:45] Melina shares about her background, her business, and her podcast. [06:46] Nikki talks about what she loves about Melina's podcast. [08:34] Melina says the things that come naturally to you are the things that set you apart from everyone else. [10:39] Melina speaks about teaching at Texas A&M. [12:43] Melina learned relationship selling from Nikki. [15:35] Melina shares an example of a bad email she received. [17:41] Nikki says it was a missed opportunity to build rapport and had no authenticity. [19:11] Melina talks about her podcast's full name and how clear it is when people haven't listened to her show. [21:21] Nikki says, pay attention, stop buying lists; they give you bad information. [23:26] Melina thinks that sending a thoughtful message to five is much better than sending a hundred spam emails to the world. [26:10] Nikki calls this the shotgun approach to sales. [27:33] Nikki talks about an email she received this week. [28:28] Melina says that she gets a dozen podcast interview pitches constantly. [31:19] Nikki shares an Ad she received she wants to pick Melina's brain about. [34:23] Melina speaks about an Ad she also received. [37:30] Ask them to take a step; if they are serious, they will do it. [39:29] Your messages and your communication with people should be thoughtful. [41:30] Melina shares an email she received from her boss when she was in corporate. [43:12] Nikki suggests you read your messages from the reader's perspective. [46:28] Melina, thank you so much for being here and celebrating with Nikki. [48:24] Nikki shares her question of the week. Find Nikki:
    Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melina:
    The Brainy Business BE Thoughtful Revolution The Brainy Business Podcast Courses Facebook | Twitter | Instagram | YouTube

    • 49 min
    Sales Mindset & The Multiple Perspectives You Need To Be Successful

    Sales Mindset & The Multiple Perspectives You Need To Be Successful

    "Sales is not something you do to somebody; it's something you do with somebody." Sales is about the other person, and at times, you need to become an expert at understanding the multiple perspectives involved in a sales discussion. So listen for Nikki's strategies on sales mindset and perspectives and much more on this Sales Maven Show episode. 
    There are three perspectives that are critical that allow you to put yourself in this place and look at things from these different perspectives because when you can do that, new information is revealed to you. The first of the three perspectives is self, that's how you show up in a conversation. The second perspective is other: the person you are in a conversation with, and the third is the observer, the eagle-eye view of the conversation. Learning what these three perspectives do and how they show up in a conversation and how to use it to your advantage can make it easier to earn someone's business. Listen as Nikki does a deep dive into each of these perspectives and how to use them to your advantage.
    "Learning how to move through perspectives is one of those things that will take your sales conversations to the next level." Be careful about being stuck in one, you don't always want to be in the other perspective, it's not a good place to stay. You also don't want to get stuck in the observer perspective, it can be dangerous because you're not engaging the way the person needs, you're not showing up in that self version that person needs to decide to hire you.
    Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
    In This Episode:
    [00:43] Welcome to the show! [01:11] Thank you, LMctolentire, for the five-star review! [03:03] Nikki shares why the word genius makes her laugh. [03:31] Let's get into multiple perspectives. [04:28] The first of the three perspectives is self. [04:52] The second perspective is other. [05:15] The third is the observer. [06:11] Very few people can think of a situation from all three perspectives. [07:36] Nikki shares a story about her NLP teacher. [09:49] Let's talk about the idea of self and then being able to put yourself in the other person's shoes. [11:00] What is it like for other people to be in conversation with you? [13:11] Nikki gives her VIP clients an assignment that involves using self, other, and observer perspectives. [14:56] Nikki shares some examples of getting stuck in the self-perspective when things aren't going well. [17:01] Learning to move through perspectives will allow you to take your sales conversation to the next level. [17:42] Nikki shares a situation she faced recently where it was very helpful to use different perspectives. [21:18] Multiple perspectives can help in your personal life as well as your professional. [23:23] The question of the week is, what if anything could I do to make it easier for this person to stay in conversation with me? Is the question of the week.  
    Nikki Rausch
    nikki@yoursalesmaven.com
    @yoursalesmaven
    Facebook | Twitter | LinkedIn | Instagram
    Sales Maven Society
    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    • 25 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

theleadr ,

Love the real life examples!

I could so relate to Amber when she said sometimes she simply chickens out!

I ran into a store to grab a notebook so I could jot down the language and suggestions Nikki had for Amber. So many great real life examples to learn from!

Tracey Warren ,

Always a wealth of practical information

Nikki Rausch is a wealth of great information that is always delivered in a way that is easy to digest AND when you put her ideas into practice can make a difference immediately! Highly recommend you listen and become part of anything she offers!

Mary Beth Simon ,

Highlight of 2021

It was an incredible honor to be a guest on the Sales Maven podcast. I had dreamed of having this opportunity, and soon after I joined the Sales Maven Society I had the chance to apply for an on air coaching call. I am still so blown away by all of the golden nuggets Nikki shared with me to help me better prepare for an upcoming speaking event. I highly recommend the Sales Maven podcast and joining the Society!

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