The Business of Boutique Fitness Lise Kuecker

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. 
 
We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple. 
 
Among the top-line takeaways: 
 
Key metrics to track: entire sales, gross sales, total revenue and cash flow
Your root beliefs about money: overcoming a negative or fearful mindset
Reducing expenses thoughtfully: without compromising the client experience
Paying yourself: a non-negotiable necessity and valuing your worth
Opening a second location: using a decision-making matrix and managing debt
 
Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.”  And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.
 
Catch you there,
 
Lise
 
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co
www.linkedin.com/company/studio-growco/
 

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. 
 
Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality. 
 
Here’s just a few::
 
Crafting a robust business plan as your foundation
Conducting market research and defining your audience
Determining funding sources and developing your financial model
Building a compelling brand strategy and marketing plan
Recruiting and training a skilled team that models your values 
 
And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success! 
 
Catch you there,
 
Lise
 
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co
www.linkedin.com/company/studio-growco/
 

Episode 618 - Lise Kuecker: State of the Studio Part 3

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. 
 
Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. 
 
Plus, Episode 617 is loaded with key learnings like: 
 
Why 6- or 12-month memberships are going to become the gold standard
The enormous value of a robust referral program
Marketing to GenZ via mobile, search engines and YouTube
Your new dream client – Baby Boomers!
What must happen in the first 8 weeks of the member journey
 
Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!
 
Catch you there,
 
Lise
 
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co
www.linkedin.com/company/studio-growco/
 

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time!
 
Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. 
 
In my latest podcast episode, The State of the Studio, Part 1, you’ll discover:
 
Industry growth projections that will make you smile
The impact of surging interest in wellness and longevity
How recovery services can add premium ancillary revenue
The critical importance of the first-time visitor experience
Why your conversion rate has to be 50% or higher this year
 
Grab your headphones and listen up.
 
Episode 616 is just Part 1. There’s so much more! Stay tuned for Part 2 and Part 3 in the coming weeks. 
 
Catch you there,
 
Lise
 
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



www.studiogrow.co
www.linkedin.com/company/studio-growco/
 

Boundaries are back!
We addressed the topic of boundaries recently on the podcast.
Here we’re taking a deeper dive. Because boundaries are important, y’all. 
Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. 
In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance.  
Details of the discussion: 
Learn Your Limits: Boundaries are critical for healthy relationships. Get introspective to get to know yours. Tune In: Know the signs that your boundaries have been crossed. Are you overwhelmed, resentful or indecisive?  Get Comfortable with Confrontation: When a boundary is broken, address it immediately to promote understanding.   Honor Your Time: Every studio owner breaks the boundary of time. Set up SOPs and org charts so you’re not on call 24/7. Communicate Your Culture: More than just some values hanging up somewhere, your code of honor should be alive and evident. Take home bonus tips as well in Episode 615: practice explaining your boundaries, listen to your gut instincts, get good at saying no, delegate more and prioritize your wellbeing.
Catch you there.
With grit and gratitude,
Lisé
 
LINKS:
https://studiogrow.co/
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/