BriightCast: Insights from Inside a Visual Marketing Agency

Briight
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Each week we’ll be taking a deep dive into what it’s like to work in and work with a visual marketing agency. Every episode you’ll be joined by Jess, Rob and Drew, and other members of the Bri!ght team while we run through the successes and pitfalls of agency life.

  1. 02/28/2024

    Getting Good Copy in Your Marketing with Andrew Boulton S03 E03

    Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing. The episode is full of industry insights as well as a look into the copywriting process for a working - and celebrated - copywriter. Love what you listened to? Well, you can actually WATCH all podcast episodes here. Or check out more content by Briight here.

  2. 02/14/2024

    The Secret of Community Building From the Master: Joe Glover of The Marketing Meetup S03 E02

    Welcome to the very second episode of BriightCast Season 3. In this episode, Rob and Drew are joined by marketing legend Joe Glover from The Marketing Meetup to discuss the power of community building and whether businesses should create one for their organisation.  The episode is full of industry insights as well as a peek behind The Marketing Meetup curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    46 min

  3. 01/31/2024

    Where Should Your Marketing Efforts Be in 2024? S03 E01

    Welcome to the very first episode of BriightCast Season 3. In this episode, Rob, Drew, and Jess delve into the trends they think will be hot and explore how they'll impact your marketing in 2024.   As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    44 min

  4. 08/16/2023

    Crafting Unforgettable Endings For Your Marketing Campaigns S02 E13

    Welcome to the very thirteenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess delve into the importance of creating unforgettable endings. They explore why it's important for campaign success as well as how you can create one for your campaign. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    36 min

  5. 08/08/2023

    The Unfiltered Truth Behind Marketing Budgets S02 E12

    Welcome to the very twelfth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess discuss the importance of having an appropriate marketing budget for your campaign. Within the episode, they look at the recent success of Barbenheimer and what lessons can be learnt from their marketing success. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    29 min

  6. 08/02/2023

    Have You Got Your Marketing Priorities Straight? S02 E011

    Welcome to the very eleventh episode of BriightCast Season 2. In this episode, Rob, Drew and Jess talk about the importance of prioritisation in marketing and how it's crucial to maximise your efforts, especially when your marketing is in-house. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    33 min

  7. 07/25/2023

    Your Marketing Has 50 Milliseconds to Make an Impression S02 E10

    Welcome to the very tenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess explore the principle of the 50 milliseconds rule and how to make those milliseconds count. Exploring how and where people's opinions could be tarnished and what steps you should put in place to make a good impression, immediately. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    25 min

  8. 07/18/2023

    Stop Being Seduced by Short Term Marketing Wins S02 E09

    Briight are back in the hot seats for the very ninth episode of BriightCast Season 2. Within this episode, Rob, Drew and Jess compare short-term wins vs a long-term marketing strategy. They explore the dangers and advantages of short-term wins for your business and how implementing a longer-term plan will be the best thing you do for your marketing this year. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain. Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.

    37 min
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Each week we’ll be taking a deep dive into what it’s like to work in and work with a visual marketing agency. Every episode you’ll be joined by Jess, Rob and Drew, and other members of the Bri!ght team while we run through the successes and pitfalls of agency life.

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