500 episodes

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Bringing Business to Retail Salena Knight

    • Business
    • 4.4 • 5 Ratings

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

    Do This To Get More Sales And Customers

    Do This To Get More Sales And Customers

    In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.
    ** Sign-up for the challenge here.

    • 41 min
    How To Price Your Product To Increase Sales

    How To Price Your Product To Increase Sales

    Back when I first opened my business, the economy looked a lot like it does now.
    It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
    But there were still things that would sell.
    And for me, it was these super cool wet/dry bags that i used to import from America
    (fun fact, nearly 20 years later I STILL use those same bags, but I digress).
    I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.
    What were they doing, that I wasn’t?
    Click to find out
    >> Want to Double Your Sales in 90 Days? Join my FREE Challenge here

    • 44 min
    I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸

    I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸

    I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?
    Back when I first started out, I was so naive about finances.
    Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
    Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).
    Register >>HERESo in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
    The truth is, that accountant / business coach didn’t help me make more money or become more profitable.
    I felt utterly betrayed. How could this have happened?
    I blamed my accountant /business coach.
    I blamed my bookkeeper
    I blamed the economy (after all it was a Global Financial Crisis)
    I blamed the media, and the government
    I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???
    This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...

    • 35 min
    The Risks Kings of Neon Took To Expand Internationally with Steve Pastor

    The Risks Kings of Neon Took To Expand Internationally with Steve Pastor

    Too scared to dream big?
    This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international.
     
    Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of last-minute orders, tight deadlines, and transcontinental deliveries against all odds. Through the ups and downs of being his own boss, Stephen's passion for facing fears and grasping opportunities shines through.
     
    Beyond the thrilling adventures, Stephen also drops serious wisdom. He offers invaluable lessons learned on diversifying your offerings to find new revenue streams. Stephen shares how he built trust with huge clients like the NFL through outstanding service. And he proves that sometimes in business, you just need to take the plunge to see how far you can fly.
     
    Listen in for an inspiring story of chasing success through courage, tenacity and a willingness to take bold risks. Stephen's journey shows how living your dreams is possible when you follow your entrepreneurial spirit.

    • 52 min
    This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez

    This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez

    Discover the one weird trick freight companies DON'T want you to know!
    Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.
    Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.
    Listen now to learn the freight industry secrets that could save your business!

    • 44 min
    How Taylor Swift Can Get YOUR Business In The Media - For Free

    How Taylor Swift Can Get YOUR Business In The Media - For Free

    TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!
     
    Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity.
    I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys!
    (not that I’m suggesting Ms Swift owns the latter…)
    Billionaire Swifty can sell your products - for free.
     
    Want to know how?
     
    Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.
     
    Chriss Mannix of Soda Communications has got the GOODS.
     
    After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our business’s opportunities.
     
    Wisdom like: 
    What Taylor Swift has to do with your brand’s golden PR opportunities
    What makes news, and how to make your story newsworthy 
    The tiny changes that can turn a closed media door into an open platform
    Turning negative online complaints into positive (spin!) opportunities
    How to position yourself as THE expert to have on call, time and time again
    Where too many business owners are wasting their marketing $$
     
    There’s no reason the next Apple News alert you get can’t have your business’s name on it.
     
    Listen now to find out how YOU can sell more with Taylor Swift!
     

    • 44 min

Customer Reviews

4.4 out of 5
5 Ratings

5 Ratings

DSimpson77 ,

This is the podcast for actionable tips!

I started listening to this podcast and Salena is so easy to listen to! Her tips are spot on for business owners. I also love her personal stories that connect her business to us listeners.

Crazy for Disco ,

Real Motivation for Real Life

I love listening to Sal! Episodes cover a variety of real world challenges facing small business retailers around the globe. Her weekly episodes motivate me to create actionable plans rather than continue on a hamster wheel of hope.

obacker19 ,

Empowering, insightful and actionable! 🙌

Whether you’re well established as a retail business owner, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Salena does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving retail organization, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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