Bruno Casanovas: How We Build Europe’s Biggest Streetwear Brand

In this episode, we dive into the inspiring entrepreneurial journey of Bruno, the founder of the rapidly growing Spanish clothing brand, Nude Project, which he started with his close friend Alex. The two decided to leave their studies behind to pursue their dreams, taking a leap of faith to build a brand that skyrocketed from nothing to €26 million in just five years.

We also explore how Nude Project became much more than just a clothing brand. Through relentless hard work and creativity, they cultivated a loyal following and launched one of the largest Spanish-language podcasts, amassing millions of listeners each month. What does it take to build not just a brand, but an entire community? Bruno shares how he and Alex navigated the challenges, celebrated the successes, and leveraged their podcast as a central part of their journey.

Finally, we look to the future. With €26 million in revenue today, Alex and Bruno are far from finished. They reveal their ambitious goals for the next five yearsThey reveal their ambitious goals for the next five years and discuss the opportunities that lie ahead.

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Hoofdstukken

00:00 - Intro

01:27 Partnership Beginnings: Meeting Alex and Crafting a Shared Vision

16:16 Analyzing Our First Month: Key Insights and Takeaways

28:31 Rapid Expansion: Scaling from Thousands to Millions

31:56 Content's Crucial Role in Our Explosive Growth

42:08 The Art of Balancing Creativity with Business Demands

45:41 Essential Steps in Achieving Rapid Business Growth

49:14 Trademark Challenges: Navigating the 'New Polynesia' Dilemma

52:01 A New Identity: Transitioning to 'Nude Project'

59:52 Drawing Inspiration from 'Shoe Dog': Lessons on Persistence and Innovation

01:08:20 Embracing Vulnerability as a Strength in Business

01:19:03 Launching Our Podcast: Insights from Our Entrepreneurial Journey

01:27:45 Fueling Innovation with Passion

01:31:21 Decoding the Product Matrix: Insights into Our Offerings

01:37:41 Excellence in Marketing: Driving Success Through Quality

01:44:13 Looking Ahead: Strategic Visions for Nude Project

02:01:06 Envisioning Dream Collaborations: Closing Thoughts on Aspirational Partnerships

Aflevering: 325