Growth In Reverse

Chenell Basilio and Dylan Redekop
Growth In Reverse

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →

  1. قبل ٦ ساعات

    From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years

    "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business. Then, she stepped into the spotlight. In just five months, Mar grew her LinkedIn following from 0 to now over 74,000—outpacing Dave’s own growth trajectory. Together, they’ve built a powerhouse content engine, a six-figure cohort-based course, and a 40,000+ subscriber newsletter—all without a big team or flashy tech stack. In this episode, we dive into how Dave and Mar got started, the pivots they made (including why Mar had to force Dave into launching a newsletter), and the systems they’ve built to keep their creator business lean and profitable. Join us as we go behind the scenes with the duo behind the MGMT Playbook. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/ Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/ KEY TAKEAWAYS The moment that forced them to pivot from SEO to social—and what happened nextHow a single thread about delegation sparked their entire course businessA huge lesson learned by not turning "OFF" their double opt-in settingMar’s “quiet MVP” role, and why she finally hard-launched her brandThe reason they waited a full year to launch their newsletter (and why that was a mistake)How they’re using sports metaphors and storytelling to keep content engagingThe surprising stat that made Mar pick up the pen and start postingWhat they would’ve done differently if starting from scratch...and much more!DEEP DIVES & LINKS MENTIONED Dave Kline GIR Deep DiveDave on LinkedIn | TwitterMar on LinkedInMGMT Playbook (Dave & Mar's newsletter) Their Maven Courses: MGMT Fundamentals || MGMT AcceleratorCheck out ALL the Growth In Reverse Deep Dives →FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

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  2. ٢٦ رمضان

    One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.

    Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter. Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers). So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Why we’re obsessed with Lenny’s story—and the moment his growth explodedWhat separates his content from the rest (hint: exclusivity + deep research)Using a mini-series as a content inflection pointLenny’s “Ikigai” and expanding beyond just product contentThe puzzle-piece approach to building a content libraryHis exact strategy to get from 100 to 1M subscribersSubstack recommendations: how 5,000+ newsletters helped him explodePodcasting as a high-ROI content machineWhy guest posts became his growth and quality engineKey takeaways you can apply: quality, consistency & “stick-with-it-ness”LINKS MENTIONED Lenny's NewsletterLenny's 500k milestone postLenny's 1M milestone postChenell's Deep Dives on Lenny: Part 1 || Part 2Aakash Gupta's Deep DiveCJ Gustafson Deep DiveDaren Smith's newsletter roast'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.

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  3. ١٩ رمضان

    Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix

    “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”(Watch this episode on YouTube -->) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Why we're doing a newsletter roast & how you to submit yoursRoasting Daren’s newsletter landing page—what *not* to do with yoursThe thank-you page mistake that might be costing subscribersBreaking down the welcome email—what works, what’s missingA surprising tagline Daren should be using everywhereThe power of storytelling and why Daren should lean into his expertiseSocial media strategy: what he's getting right and what could be better Final takeaways: How Daren (and you!) can optimize your newsletter experience ...and more!LINKS MENTIONED Daren's Craftsman Films newsletterWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.

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  4. ١٢ رمضان

    The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit

    "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Podcasting and YouTube as trust builders: why audio & video deepen audience connectionsThe rise of deep-dive content and why in-depth research matters more than everIV Content: Why this type of content is the real growth hack for newslettersAI, newsletters, and the future of content: what’s changing and how to adaptSteph Smith’s best tools for discovering trending content and hidden insightsThe power of community: how meetups and online groups are shaping the industrySocial media fatigue: why creators are shifting away from platform dependencyA smarter way to grow: how top newsletters are scaling without social media...and more!DEEP DIVES & LINKS MENTIONED Newsletter Marketing SummitJustin Gordon's Just Go Grind newsletterJermaine Brown's newsletterYossi Levi GIR Deep DiveGummySearchAppMagicNewsletter Marketing Summit Replays (Get $100 off with code GIR100)Adam Ryan's Perpetual pieceWant us to roast your newsletter? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

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  5. ٥ رمضان

    From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff

    "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is that she's accomplished this while completing her PhD in neuroscience and publishing a book, Tiny Experiments. Chenell & Dylan sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/ KEY TAKEAWAYS The 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three monthsThe psychological hack that makes newsletters a powerful tool for learning (instead of just teaching)The pros & cons of building in public (and why it’s more work than you think!)The neuroscience-backed reason why quantity leads to quality in creative workWhat exactly is a "tiny experiment"—and how you can apply it to content creationThe most sustainable way to grow your newsletter (hint: it’s not social media) ...and much more!DEEP DIVES & LINKS MENTIONED Get Anne-Laure's Book Tiny ExperimentsAnne-Laure on LinkedInAnne-Laure on TwitterAnne-Laure's website & newsletterAnne-Laure's GIR Deep Dive: Article | VideoCheck out ALL the Growth In Reverse Deep Dives →FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

    ٤٥ من الدقائق
  6. ٢٧ شعبان

    Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin

    "Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024. That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Katelyn’s newsletter journey: from launch to nearly $1M revenueThe strategy behind using flash sales to smooth out revenue spikesHow Katelyn segments her audience for more targeted salesThe mix of paid and organic growth strategies fueling Why We BuyWhy repurposing content is key (and how Katelyn does it effortlessly)AI-powered tools Katelyn is building to help businesses craft better messagingIntroducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)The balance between sponsorships and product revenue...and much more!LINKS MENTIONED Katelyn's Why We Buy newsletterKatelyn on LinkedInKatelyn on TwitterKatelyn's GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.

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حول

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →

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