Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
How culture influences brand with Mark Miller & Ted Vaughn
“Culture” and “Brand” are two concepts that are often thought about and discussed as completely different topics. We don’t often consider how one might not only affect, but define, the other. But the truth is, they are very much the opposite sides of the same coin. Agency owners and authors Mark Miller and Ted Vaughn have literally written the book on the connection between culture and brand and they are here to share the insights that can improve, fix, or define a culture that leads to a winning
Three frameworks for inspired agency leadership with Jonathan Raymond
There is no shortage of advice on how to be a better agency leader, but much of the advice out there is esoteric or theoretical. The ideas are grand, but a solid, tangible game plan is rare. Without clear steps to take, old habits and behaviors easily return before these new ideas have a chance to create lasting change. Author Jonathan Raymond has developed three realistic frameworks that will inspire your team to want to follow you.
The world of neuro-marketing with Dan Russell
The world of neuroscience might seem like an odd place to seek out powerful marketing tactics, but there’s no denying that effective marketing isn’t just about being great creatively. Art might draw attention, but human nature and how our mind works is what inspires the buy. Understanding neuro-marketing and what triggers the mind of an audience can only improve the rate of success.
Creating an “I’ll be back” client experience with Shep Hyken
No one needs to tell you that it’s easier and most cost-effective to keep existing clients rather than continuing to hunt and pitch for new ones. There’s an obvious need to genuinely nurture these relationships, but oftentimes this advice is more vague than tangible. It’s rare to find a clear game plan for lasting change that is simple, if not always easy. Author and keynote speaker Shep Hyken is one of the world’s most well-known and well-respected experts on client service and he intends to change
5 mistakes agency owners make when selling internally with Drew McLellan
At Agency Management Institute, we have repeatedly found ourselves in the position of helping agency owners figure out their exit strategy. The typical scenarios are: Just making a fantastic living off the agency until you’re done and then closing up shop. Others want to sell to an outside buyer. But for many, the ideal scenario is to sell the agency internally to someone they’ve been grooming as a successor. This is often where we come in to assist.
5 key traits for a successful creative with Jamie Roberts
Creativity lives at the center of every agency but finding, nurturing, and retaining the best fit creatives can feel like an impossible task. Someone with an impressive resume who interviews wonderfully can suddenly feel like a mismatch once they’re actually in the role. Coach Jamie Roberts believes understanding the spectrum of five key creative skills can simplify hiring decisions that create long-term success for the agency and employee.
A must listen for agency owners.
I have been listening to this podcast for over 5 years. Drew has a mix of new ideas, motivation to stay disciplined, and educational content that will make you a more successful agency owner, a better leader, and a happier person in your life. In the pandemic, Drew’s early and prescient advice was a cornerstone of my plan-and how we came to not only survive, but come out even more successful than we were before. Thanks Drew for having this valuable content to help us feel not so alone.
Game changer for small agencies
I’ve been listening to Build a Better Agency Podcast for 4 years. Many of the topics and ideas and guests and insights they’ve shared have been pivotal for helping my storytelling agency to grow. Drew knows what agency owners go through and has a great knack for finding helpful things to share. Some of his best ones are his solecists where he speaks from his own experience both as an agency owner and as a mentor / coach / advisor for small to medium sized agencies. Highly recommend this to anyone running a creative services business.
Love Build a better agency
I absolutely love the build a better agency company and podcast! This is my first year as owner / president of an agency that has been in business since 1997 and listening to the podcast, reading the emails and being part of the group on Facebook has made a world of difference in the way I run my business. I love having a network of other agency owners to bounce ideas off of in the valuable content that we hear on the podcast! Thanks Drew!
C & D Advertising