437 episodes

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

Build a Better Agency Podcast Drew McLellan

    • Business
    • 4.9 • 265 Ratings

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

    The #1 business development tool of 2024 with Violet Rainwater

    The #1 business development tool of 2024 with Violet Rainwater

    Video budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business development tool for ourselves to know what’s up when our clients ask about it.

    Not only that, but video content creation is an incredible medium for agencies in prospecting, connecting with current clients, and gaining valuable data and metrics on what content is engaging to your audience.
    Are prospects clicking off your video in the first 10 seconds? Are they even opening the email? Or are they going back to watch it again and again? Video tracking and metrics give us all these answers and more.
    Ready to learn more about what will soon be your best business development tool in 2024? Join us in this week’s Build a Better Agency to discover more about the power of video for agency growth.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: How video helps you connect deeper with people Making videos vs. being a content creator Getting comfortable on camera and remaining authentic Deciding what types of videos you want to create and where to share them 5 ways agencies can use video to connect with clients Teaching clients to use video as a business development tool What video data and metrics can tell us about our content Using video to market and grow your agency

    • 52 min
    Getting insightful about agency insights for better brainstorming with Chris Kocek

    Getting insightful about agency insights for better brainstorming with Chris Kocek

    What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems.

     
    Chris Kocek will share his favorite techniques for generating insights during brainstorming sessions, like continually asking “why” like a toddler until you reach some real gold. With agencies feeling more and more pressure these days to stay competitive and continuously innovate, it’s important to know what really gets us to those “ah-ha” moments before building out a whole campaign.
    And once you uncover those golden nuggets, really selling them to your team for maximum impact is the cherry on top. Join us in this insightful episode to learn how to piece together all of these agency insight strategies from one of the pros.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: Getting to the core of the word “insight” Do agencies always need to feel pressured to be insightful? When agency owners should be pushing for more insights from their team The 3 different types of agency insights Inspiring action and problem-solving through insightful thinking The methodology behind building insights How to sell innovative ideas to clients

    • 42 min
    Why daily timesheets are an agency’s best friend with Drew McLellan

    Why daily timesheets are an agency’s best friend with Drew McLellan

    If there’s one word that will send any agency owner or employee running for the hills, it’s timesheets. Although one of the most universally disliked words in the agency world, timesheets are still the number one way to detect and diagnose problems within the agency before they become catastrophes.

    Essentially, they’re your best friend whether you like it or not.
    Timesheets, especially when completed daily by all agency employees (including the agency owner), will give you invaluable data about your agency’s day-to-day operations and where there’s room for improvement.
    For agency owners, daily timesheets will show you inefficiencies, areas where more staffing is needed, needs for more training, and so much more. For agency employees, this is your ticket to job security, bonuses, promotions, and recognition for excellent work.
    Tune in to learn more about why daily timesheets are essential for agency owners and employees and how to get everyone on board with the practice this year.
    For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    In This Episode: Why early detection matters for agency operations The diagnostic warning signs that your agency isn’t running effectively What daily timesheets show us about our agency How timesheets and time-tracking metrics can boost our profitability Why do them daily vs. weekly? Why timesheets are a good thing and help agency employees defend themselves How to get your team on board

    • 38 min
    Getting in touch with your natural intelligence for leadership with Rosie Tomkins

    Getting in touch with your natural intelligence for leadership with Rosie Tomkins

    You’ve probably heard of IQ, EQ, or even SQ (spiritual intelligence), but have you heard of NQ? For those new to the term, it’s natural intelligence, or our ability to tap into our inner wisdom to guide us in our decision-making in the most high-stakes situations.

     
    In life and leadership alike, we tend to let our ego get in the way of our decision-making. It’s normal, but it’s not often helpful for reaching our goals or leading our teams effectively. Instead, we should be listening to our natural intelligence to guide our leadership decisions.
    This is how animals survive in the wild. They don’t have the ability to overthink or hide away from a challenge like humans can. Instead, they innately know how to act in order to stay alive or lead their pack to victory.
    If we approach leadership in a similar manner, we can access a side of our leadership abilities we might not have known we had. To access it, all we have to do is learn to observe nature and understand our own gut reactions to survival moments. Join us to learn more about finding our personal natural intelligence and how to apply it to agency leadership.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: What is NQ? How to apply natural intelligence to your business leadership The obstacles to us tapping into NQ To tap into natural intelligence, you must know yourself Gaining self-insight and peer insight as a leader What horses can teach us about rotational leadership Coaching NQ abilities out of your leadership teams Trusting your gut and getting over the fear of judgment from peers The different benefits of prey, predator, freeze, and flock mode in business Why having the ability to access different modes can be beneficial in agency leadership

    • 47 min
    An HR expert’s perspective on hiring and managing talent with Vicky Brown

    An HR expert’s perspective on hiring and managing talent with Vicky Brown

    It’s clear we can’t keep hiring and managing talent as we used to. Back in the days of the pandemic, and then The Great Resignation right after that, we were afraid to set boundaries and ask for what we needed out of fear of losing great team members.

     
    The way we work isn’t the same, either. Many of us are now remote or hybrid, and a fully in-office team isn’t as common as it used to be. So, we have to adapt and change how we hire, train, and problem-solve with our teams scattered all over the place.
    It’s a mess sometimes, and many of you probably wish we could go back to the simpler days of training new hires through simple observation and shadowing. But we can still make this work for the new era of work.
    Vicky Brown is sharing some of her HR superpowers with us this week so we can learn about hiring, managing, and retaining great talent, regardless of the work environment. The simple answer is that we must roll up our sleeves and invest time in our people from the very first interview.
    Join us to dive deeper into the world of HR to discover how to be a better leader while hiring and managing talent so you can make your agency more successful in return.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: Leadership’s perspective on remote, hybrid, and in-office workplace structures Agency owner fears regarding hiring and managing talent Getting agency teams engaged and feeling fulfilled with their work How new hire training has changed in the new era of work Hybrid work is the future In-person creative brainstorming is still important in agencies Finding enthusiastic hires who remain passionate and hungry at work How to do behavior interviewing for potential new hires Conducting mid-year HR checkups for taxes, payroll errors, benefits, etc. How to talk to employees about coming back to the office

    • 1 hr
    Helping agencies become AI consulting powerhouses with Casey Meehan

    Helping agencies become AI consulting powerhouses with Casey Meehan

    This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to become AI consulting powerhouses.

     
    Many agency owners and employees have been learning how to integrate AI tools into their day-to-day over the past year or so, from writing, planning, research, and more. Now, it’s time to take it to the next level (and to our clients).
    This week, Casey Meehan shows us how agencies can become thought leaders and subject matter experts for their clients using AI tools. Over his time as an agency leader, he has shifted from traditional marketing and PR work to creating content repurposed for AI consulting to teach clients how to harness the power of AI and create personalized content for their audience.
    Although there’s something new in the AI market each day, it’s an exciting time to take advantage and lead the movement toward becoming thought leaders and experts for our clients through AI consulting work.
    A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

    What You Will Learn in This Episode: Making the shift from traditional marketing and PR to AI consulting work and content creation The cornerstone and cobblestone approach to content creation The new look of agency staffing with AI tools Using AI to make the agency function better internally Bringing personalized results into the sales process with “Just in Time Content” The different modalities of AI chatbots and their unique skills Publishing and promoting content through cited subject matter experts Where agency leaders should be setting their sights on AI tools

    • 45 min

Customer Reviews

4.9 out of 5
265 Ratings

265 Ratings

Anniebec22 ,

Game changer

I first learned about Drew and AMI last year, when a friend and fellow PR agency owner attended the Money Matters workshop. She told me it was literally a game changer and paid for itself based on the changes she implemented after attending. Since then I have followed the podcast, joined the Facebook page and incorporated multiple best practices into my firm, which celebrates it’s 15th anniversary this year. The end-of-year worksheets, planning, and goal setting have been fantastic and I’m eager to incorporate more AMI teachings in 2024. Hoping to attend the Money Matters workshop myself in a couple of months!

LaurenMoreno624 ,

Actionable Insights

Finding this podcast and organization has had such a positive impact on my agency. The advice shared on this show always include very actionable insights, and I finally feel like I'm not alone in many of the challenges I face. I'm not a big podcast listener, but this one is always at the top of my list.

ericmelliott ,

I am a fan, follower and believer of Drew McLellan and the Build A Better Agency Podcast.

I am a fan, follower and believer of Drew McLellan and the Build A Better Agency Podcast. This podcast has been great for my growth and development as a leader of my firm and entrepreneur in business. Drew goes beyond just ad agency talk he goes into operating, decision making and has opened my eyes on things I never thought about exploring.

Drew’s insights are invaluable and his podcast is among my top go-to for continuing my education and growth.

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