Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast
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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

  1. How Did You Get That Voiceover Gig? (Insider 207)

    -3 ДН.

    How Did You Get That Voiceover Gig? (Insider 207)

    Unlock the secrets of voice-over gigs, podcast growth, and insider stories, plus exclusive tools and tips in this episode of Build a Big Podcast ... Episode Topics Voice over opportunities Podcast marketing tips Audience growth strategies Twitter vs. Blue Sky Microphone recommendations Political podcast reach Podcast monetization programs 1. Opening Remarks Personal anecdotes about voice-over gigs Audiobooks vs. Commercials VeggieTales and knockoff of "King of the Hill" experience Introduction to the podcast's purpose and audience 2. Voice-Over Gigs: How to Get Them The story of the Budweiser frogs An ad agency employee gets the gig unexpectedly The story of the AOL "You've Got Mail" voice Recording to cassette, wife’s connection to the company Corona beer holiday commercial A guitarist hired to whistle instead Importance of saying yes to opportunities 3. Key Announcements and Housekeeping Introduction to the podcast's sponsor, Riverside.fm Features: Studio quality recordings, multi-track recording, AI editing tools Promo code for listeners: "bigpodcast" for 15% off Explanation of sound cues used in the episode 4. Blue Sky and Twitter Updates Blue Sky adds 1,000,000 new users in a week Creator of Blue Sky is also the creator of Twitter Comparison to Twitter, user engagement, advice to claim usernames Mass exodus from Twitter Austrian Airlines' and The Guardian's creative exits Use of Tweet Deleter to cleanse old posts 5. Podcasting During Elections Impact of podcasts in elections Audience reach statistics for Trump and Harris via podcasts Trump: 23,500,000 Americans reached Kamala Harris: 6,400,000 Americans reached Reflections on podcasting’s reach and specialized audience 6. The Best Microphone for Podcasting Humorous take on microphone debates among podcasters Advice on making a cheap mic sound better Quiet recording environment Proper distance from the mic David’s setup: using an Electro-Voice RE20 7. Tribute to Elwood Edwards Death of Elwood Edwards, the voice of AOL’s "You've Got Mail" Historical significance of his voice work Recording on cassette thanks to his wife's suggestion Other famed voice-over stories Encouraging listeners to share their voice-over stories 8. Big Podcast AMP Explanation of Big Podcast AMP program Goals: Grow podcast audience, increase engagement, monetize skills Invitation to reach out for personal coaching 9. Closing Remarks and Additional Resources Classified ads for tools to help podcasters Book Like a Boss for automating guest booking AudioPen app for converting thoughts into podcast outlines Subscription links for the podcast Links for iPhone, Android, and RSS feed You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 This podcast episode is sponsored by Riverside.fm, offering studio-quality remote recordings, multitrack and text-based editing, AI tools for removing silences and filler words, and creating magic clip highlights 05:56 Share your stories via Mastodon, Blue Sky, or threads. Keep showing up for more opportunities 06:53 Seize opportunities; say yes  11:14 Twitter - Community collapse imminent; prepare to leave soon 13:31 Connect with experts or authors via interviews 17:30 Unexpected success stories The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 207 of Big

    20 мин.
  2. Insider Language = Big Podcast (Insider 206)

    -4 ДН.

    Insider Language = Big Podcast (Insider 206)

    In this episode of Build A Big Podcast, dive into the power of insider language, strategies for audience growth, and crucial tips for preventing hearing loss as a podcaster ... Episode Topics Insider Language : Engaging and retaining podcast audience Audience Building : Quality followers over quantity Podcasting Conferences : Critiques and recommendations for improvement Hearing Loss : Risks from frequent headphone use Monetization : Big Podcast AMP and diverse income streams Content Quality : Emotional impact and engaging delivery Automated Scheduling : Streamlining guest booking processes You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 "Belonging" is crucial for podcast growth 04:23 People share podcasts with like-minded insiders 08:51 Expand podcast revenue with diverse skills 10:03 Quality followers - prioritize interaction over quantity 13:09 Quality podcast plus promotion attracts an audience effectively 16:04 Quality audio crucial for overcoming situational disabilities 21:57 "Unconferencing" and attending events even with affordability issues 25:10 Opioid addiction affected his hearing severely ... 25:41 Protect your hearing; fake eardrum may be an option for the future 31:32 Understanding jargon can be difficult for listeners - here is what to do! 35:02 Subscribe and never miss an episode The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 206 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    36 мин.
  3. Make a Cheap Mic Sound Better (Insider 205)

    10 НОЯБ.

    Make a Cheap Mic Sound Better (Insider 205)

    Unlock the secrets to creating impactful podcast content, celebrity influence, and smart recording techniques with David Hooper on this episode of Build a Big Podcast ... Episode Topics Celebrity Interviews and Content Strategy Podcast Growth Techniques and Stages Importance of Community Engagement Enhancing Audio Quality on Budget Consistency and Quality in Content Creation Ideation and Research for Podcast Topics Effective Marketing and Monetization Strategies You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 04:09 Valuable artists and celebrities differs from marketing "influencers" 08:32 Focus on evergreen topics over fleeting trends 11:36 Balance creativity and strategy in podcasting decisions 13:47 Build your audience; they will grow organically 17:22 Use pop filter or speak at angle 21:41 Low-cost ad space for independent podcasters 23:06 Helping podcasters succeed and monetize. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 205 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    24 мин.
  4. This Will Grow Your Podcast Audience (Insider 204)

    31 ОКТ.

    This Will Grow Your Podcast Audience (Insider 204)

    Unlock your podcasting potential with tips on rebranding, leveraging Podcasting 2.0, improving audio quality, and an opportunity to join the 30-Day Solo Podcasting Challenge for a special price (see cart and use coupon FINAL27) in this episode of Build a Big Podcast with David Hooper. Episode Topics General Advice Importance of giving listeners something to care about and something they'll miss if it's gone. Sponsor Advertisement: Riverside.fm Features and benefits of Riverside.fm Overview of multitrack recording and its importance. Free trial and discount code (BIGPODCAST) for Riverside.fm. 30-Day Solo Podcast Challenge Details about joining the 30-day challenge. Benefits: improving hosting skills, clarifying your message, and working with David Hooper and Big Podcast Temporary Rebranding Example of Goldfish crackers rebranding to Chilean Sea Bass How to use creative rebranding to attract attention to your podcast Podcasting 2.0 Overview of the concept and its current state Benefits: listener messages, direct donations, advanced RSS features Mention of players supporting Podcasting 2.0: Podverse Fountain Technical Tips: Audio Editing How to make your voice sound better in Audacity Sequence of editing steps: EQ, normalize, compress, normalize Listener Engagement Story about an April Fool's joke that didn't go over well Discussion on how passive listeners often do not interact but still care Encouragement to consider every listener, even those who don’t actively engage Internet Domain Importance Story about the disappearance of the ".io" domain extension Importance of controlling your domain name and using domain-based RSS wrappers You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Halloween enables authenticity; use it for podcasting 04:14 Postproduction enhances podcast transitions and content delivery 08:32 Podcasting 2.0 offers substantial, evolving upgrades 13:31 Audacity adds nondestructive editing (and how to improve your voice) 17:01 Each email/comment you get represents many unspoken voices 20:22 Domain control isn't always guaranteed; consider alternatives 23:25 Join the 30-Day Solo Podcast Challenge  The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 204 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    24 мин.
  5. Solo Podcast Challenge (Insider 203)

    28 ОКТ.

    Solo Podcast Challenge (Insider 203)

    In this episode of Build a Big Podcast, David Hooper discusses the importance of cutting out the middleman, mastering solo podcasting, and building rapport with guests, featuring tips from his own experiences and lessons from legendary hosts like Howard Stern. Introduction Introduction to Alibaba and AliExpress Caution against buying microphones Comparison with Amazon Purpose of the podcast Growing your podcast Attracting more listeners Making sharable content Cutting Out the Middleman Personal anecdote on using Alibaba Recommendation against purchasing microphones there The World's Oldest Podcaster ... Zita Christian Starting podcasting at 69 years old Overcoming initial challenges Importance of self-editing and perseverance Hiring out tasks vs. personal involvement 30-Day Solo Podcast Challenge Details about the challenge Importance and difficulty of solo podcasting Process overview Offering personal coaching and support Encouragement to join and contact for a discount Big Podcast AMP Introduction to audio monetization program Personal coaching for audience growth 30 Day Solo Podcast Challenge is included Further coaching options and discount details You Are Not Late Debunking the myth of being too late to start podcasting Encouragement to start now Rapport Building with Howard Stern Masterclass on building rapport Kamala Harris interview example Howard Stern's evolution as a host Practical advice on pre-interviews and guest comfort PodIndy Event Information about PodIndy in Indianapolis Focus on independent podcasting Learning opportunities and networking Mention of notable attendees including Dave Jackson The World is a Quiet Place (Until You Hit Record) Addressing background noise in recording Personal anecdote involving a guest's dog Integrating unexpected sounds into the show Ethics and strategy for handling distractions You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Cutting middlemen boosts podcast market strategy 04:12 Podcasting in 70s, inspiring tech adaptation 07:39 Quick solo podcasting tips for improvement 11:01 Podcasting easier now (and not too late) 14:46 Learn solo podcasting, grow audience in 30 days 16:48 Howard Stern: top radio interviewer now 21:11 Dog barking during radio session 23:49 Work with distractions (unless they're too disruptive) 26:17 Join 30-Day Podcast Challenge ... The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 203 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    27 мин.
  6. For Those About to Podcast ... We Salute You (Insider 202)

    19 ОКТ.

    For Those About to Podcast ... We Salute You (Insider 202)

    Uncover the crucial steps to building a lasting podcast audience, the impact of consistent content creation, and strategies for leveraging social media and interactive tools to boost engagement and growth in this episode of Build a Big Podcast! Big Ideas in this Episode Project Impact and Persistence : Slow starts, steady growth Building an Audience : Leveraging guest appearances Social Media and Interactivity : Engaging through platforms Sales and Distribution Insight : Importance of sales channels Independence and Control : Retaining content rights Success Stories : Examples of gradual success Platform Preferences : Reaching audiences effectively You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Learn how to grow and monetize your podcast with insights from Build A Big Podcast 07:53 Releasing projects can significantly impact your life, but not all will gain traction 11:55 Continual promotion leads to growth; sustained interest is key 14:51 Self-publishing offers control over pricing, content, and royalties, unlike traditional publishers 18:57 Podcasting gains respect as Kamala Harris appears on Call Her Daddy to reach younger, less politically active voters in a tight election 22:27 Getting political on your podcast is risky due to tribalism; only do so if it aligns with your niche 25:28 Creative careers require long-term effort. Audiences value longevity and understand the need for breaks to sustain creativity 26:33 Take time off for the holidays if needed, but consider creating content during this period when there's less competition. Prioritize self-care. 30:15 Subscribe to Build A Big Podcast at bigpodcast.com/subscribe for instant episode updates The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 202 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    31 мин.
  7. 48-Hour Podcasting Contest (Insider 201)

    13 ОКТ.

    48-Hour Podcasting Contest (Insider 201)

    Learn how overlooked podcasting skills, Pixar storytelling rules, and all about new tools to help grow your podcast audience and improve content quality in this episode of Build a Big Podcast! Big Ideas in this Episode Overlooked Podcasting Skills Skills developed through podcasting Pixar Story Rules Engaging content and character development Interview Flexibility Adapting to unexpected interview directions Podcast Ads - Handling contracts and ad scripting Sonic Dash Competition - a 48-hour audio storytelling contest Audience Growth Strategies to broaden your listener base  You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 04:10 Heroes gain powers ... what about you? 06:49 Your origin story 11:49 Consistent publishing gains listeners in crowded market 15:13 Focus on retention 18:47 Interactions, conversations, and diplomatically saying no 25:54 Skilled interviewers adapt, listen, improve interviews 27:38 Notejoy simplifies collaborative podcast production 29:52 Podcasting can change the world The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 201 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    31 мин.
  8. Overrated Podcasting Tools

    6 ОКТ.

    Overrated Podcasting Tools

    Discover the truth behind podcasting myths as David Hooper breaks down what’s overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast. In this episode ... Importance of backup recorders Daily podcasting pros and cons Interview vs. conversation format Solo podcasting skills and benefits Podcast guest traffic overestimation Setting up a dedicated podcast studio Practical podcasting equipment and spaces Topic 1: Backup Recorders Importance of backup recorders Personal anecdote about a recording issue Details on the specific equipment used (Zoom F3) Steps taken to troubleshoot recording issues The critical nature of having a backup Topic 2: Daily Podcasting Skill development opportunities Improving hosting and editing skills Potential drawbacks Risk of audience burnout Optimal frequency for podcast growth Comparison of different publishing frequencies Topic 3: Interview Format Podcasting Interview vs. conversation Common pitfalls of conversational podcasts Importance of focused interviews Story extraction and structured planning Role of pre-interviews Significance of preparation Guests' impact on traffic Misconceptions about guest-driven growth Challenges of securing unique guests Topic 4: Solo Format Podcasting Advantages of solo podcasts Establishing expertise Schedule and format control Challenges of solo formats Requirement of higher skill levels Necessary editing and preparation efforts Benefits of avoiding co-hosts and guests Reduced scheduling hassles Lower dependency on others Topic 5: Podcast Studio Necessity and overrated perceptions Description of David Hooper's studio setup Soundproofing and equipment details Simplicity and functionality Benefits of a dedicated space vs. flexible setups Efficient flow and noise reduction Encouragement for listeners to create their own dedicated spaces based on available resources The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    18 мин.
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Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

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