Search with Candour

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Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

  1. How to build brand authority with digital PR | Matt Cayless | Search with Candour

    قبل ٦ أيام

    How to build brand authority with digital PR | Matt Cayless | Search with Candour

    Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points: What is brand authority and why does it matter?The evolving role of digital PR in SEOMeasuring brand authority: what really moves the needle?The impact of AI, LLMs, and changing search behaviorsBuilding trust, credibility, and visibility in your nicheThe future of link building and branded mentionsAttribution challenges in the age of GA4 and zero-click searchesActionable tips for getting started with digital PR and audience researchRecommended tools, resources, and where to find Matt online⏰ Timestamps:00:00 – Introduction: Why brand authority matters01:14 – What is brand authority?05:45 – The evolution of SEO and digital PR13:15 – How to measure brand authority18:45 – The power of branded mentions and quality signals25:00 – Digital PR vs. traditional link building32:00 – The impact of AI, LLMs, and changing search habits40:00 – Attribution, analytics, and the “zero-click” world48:00 – Building authority in your niche: practical steps55:00 – Audience research and the importance of showing up58:00 – Recommendations1:03:00 – Where to find Matt Hali and Bubblegum Search👇 Enjoyed the episode?Follow us/subscribe on for more expert interviews and actionable SEO insights!Drop your questions and thoughts in the comments – we love hearing from you.

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  2. 2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour

    ١ سبتمبر

    2025 is the worst time to rebrand | Interview with Krešimir Ćorluka | Search with Candour

    In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit. Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape Follow Krešimir: Zagreb SEO Summit: https://zagrebseosummit.com/Canonical Agency: https://canonical.hr/LinkedIn: https://www.linkedin.com/in/kresimir-corluka/ 00:00 Highlight reel 01:08 Introduction 03:34 Zagreb SEO Summit Recap 12:21 Challenges in Branding and Rebranding 35:38 The Importance of Team Collaboration 36:22 Challenges with Brand Managers 36:52 Misguided Corporate Decisions 41:10 The AI Hype and Its Pitfalls 45:51 The Future of Google and AI 52:52 Monetisation and Content Quality Concerns 59:15 Final Thoughts and Recommendations

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  3. Build better SEO strategies with keyword clustering | Seb Atkinson | Search with Candour

    ٢٥ أغسطس

    Build better SEO strategies with keyword clustering | Seb Atkinson | Search with Candour

    Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies. Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients. The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients. Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities. Follow Seb: Website: https://atkinsonsmithdigital.com/LinkedIn: https://www.linkedin.com/in/sebatkinson/Bluesky: https://bsky.app/profile/sebatkinson.bsky.social Resources: https://atkinsonsmithdigital.com/keyword-clustering/First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinsonLast appearance in 2023: https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson 00:00 Introduction and Welcome 00:54 Guest's Journey and Career Highlights 01:10 Starting a New Business 01:49 SEO Strategies and Client Engagement 03:16 Keyword Clustering and Research 05:33 Client Communication and Buy-In 06:55 Tools and Techniques for SEO 26:43 International SEO Challenges 30:28 Setting Click-Through Rate Targets 31:18 Understanding Market Size and Competitor Analysis 31:44 Monthly vs. Yearly Metrics 32:35 Competitor Strategies and Market Positioning 36:30 Connecting Data to Revenue 38:27 Forecasting and Predictive Models 43:10 Challenges in Data Accuracy and Client Communication 49:45 Final Presentation and Client Buy-In 54:05 Resource Allocation and Implementation 01:00:46 Conclusion

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  4. Unlocking Revenue-Driven SEO Strategies with Alex Galinos

    ١٨ أغسطس

    Unlocking Revenue-Driven SEO Strategies with Alex Galinos

    In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos. Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives. They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies. Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth. Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results. Sponsored by Serpzilla: https://serpzilla.com/ Follow Alex: Parents Hub: https://parentshub.grHoppa: https://www.hoppa.com/enLinkedIn: https://www.linkedin.com/in/alexgalinos/ Previous episodes: https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e 00:00 Introduction 03:40 Sponsor: Serpzilla 05:54 Upcoming Live Podcast 08:12 Interview with Alex Galinos 38:46 Data-Driven Decisions and Attribution Models 40:46 The Great Decoupling and Impressions Debate 43:10 Seasonality and Diversification in Business Strategies 49:49 Maximising Revenue Through Targeted Traffic 58:17 Actionable SEO Tips and Tools 01:02:50 Final Thoughts and Recommendations

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  5. Optimise Your Organic Shopping Feeds: SEO Insights with Alex Wright | Search With Candour

    ١١ أغسطس

    Optimise Your Organic Shopping Feeds: SEO Insights with Alex Wright | Search With Candour

    Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025. Follow Alex: Website: https://alex-wright.co.uk/Dentsu: https://www.dentsu.com/LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/ Resources: https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/https://blog.google/products/shopping/shopping-graph-explained/https://support.google.com/merchants/answer/15182106https://github.com/google-marketing-solutions/feedxhttps://business.google.com/uk/merchant-center/manufacturer-center/https://ipullrank.com/how-ai-mode-workshttps://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright00:00 Introduction 02:07 Upcoming Guests and Events 05:47 Sponsored by Fatjoe 07:34 Interview with Alex Wright Begins 09:27 Importance of Organic Shopping Feeds 17:48 Setting Up and Optimising Shopping Feeds 33:10 Common Mistakes and Best Practices 37:05 Importance of Team Communication in Digital Marketing 37:34 Utilising Supplemental Feeds for Enhanced Control 39:45 Introduction to Manufacturer Center 42:00 Exploring New Shopping Features and AI Integration 43:54 Challenges and Considerations with Agentic Search 50:09 Impact of Dynamic Pricing and Data Quality 52:34 Future of Search and E-commerce Strategies 58:10 Real-World Accessibility and Multimodal Search 01:04:58 Recommendations and Final Thoughts

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  6. ٤ أغسطس

    In-Depth Discussion on Structured Data & Schema with Jarno van Driel

    In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools. Follow Jarno: Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.social Resources: https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies 00:00 Introduction 01:20 Welcome to Search with Candour 02:57 Sponsor Message: Fat Joe 04:39 Welcome Jarno van Driel 06:22 The Evolution of Structured Data 07:26 The Role of Schema.org and Community Contributions 12:35 The Future of E-commerce and AI Integration 13:20 The Importance of Structured Data in AI Mode 15:32 Challenges and Misconceptions in Structured Data 25:02 The Role of Structured Data in Knowledge Graphs 28:04 The Competitive Landscape of E-commerce 30:34 The Rise of TikTok as a Shopping Platform 32:46 Different Types of Structured Data 34:45 The Future of Structured Data and AI 39:29 AI and Search: Bridging the Gaps 43:01 Multimodal Search and Google Lens 43:42 E-commerce and Structured Data 46:43 TikTok E-commerce 52:00 Structured Data's Internal Benefits 01:02:02 Speakable Schema and Voice Search 01:05:44 The Future of AI and Job Impact 01:14:28 Conclusion and Future Guests

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  7. ٢٨ يوليو

    Why is AI search full of spam? Who will win the browser wars? | SEO podcast with Mark Williams-Cook

    In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search. They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks. Sponsored by fatjoe: Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/ References: Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/ 00:00 Introduction and banter 01:28 Discussing LLM Spam and Manipulation 02:16 Sponsor Message: Fatjoe 03:59 The Uses of LLMs in Search 06:03 Challenges and Future of AI Search 16:38 Phishing and Security Concerns with LLMs 19:54 Responsibility and Brand Protection 24:47 The Future of AI and Search 31:10 Damage Control in the Age of Generative AI 31:41 LLMs are Leaky Buckets 32:48 Firefighting Tools for AI Errors 34:22 The Importance of Brand Reputation 35:15 High-Value Leads and Conversion Rates 36:46 Misleading AI Conversations 37:27 SEO Strategies for E-commerce 40:14 The Future of AI in E-commerce 44:33 The Impact of AI on Consumer Behaviour 47:23 Concluding Thoughts and Upcoming Events

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  8. Marketing Communication Skills That You Need To Know | Salvatore Manzi

    ٢١ يوليو

    Marketing Communication Skills That You Need To Know | Salvatore Manzi

    Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi. Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience. They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind. This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills. Sponsored by fatjoe: Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/ Follow Salvatore Website: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.com Salvatore’s recommendations Mind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/ 00:00 The Rule of 10 Seconds 01:28 Introduction 03:02 Sponsor: Fatjoe 04:49 Welcome Salvatore Manzi 05:21 The Importance of Communication in Tech Teams 08:59 Adapting Communication Styles 11:03 Managing Cognitive Load 18:56 Creating Inclusive Spaces for Neurodivergent Individuals 36:19 Understanding the Importance of SEO Jargon 38:14 Introducing the HIP Framework 40:20 The Power of Structure in Communication 46:07 Managing Overwhelm and Meeting Efficiency 52:00 The Art of Saying No 57:43 Metaphors and Mind Mapping 01:00:25 Recommendations 01:02:21 Conclusion and Upcoming Guests

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Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

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    Candour
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    © Candour
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    Search with Candour

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