Build Fewer, Spend More: A Round Table on The New Formula for Experiential Hospitality with Ben Wolff and Isaac French

In this special crossover episode of Behind the Stays and The Unique Hospitality Podcast, hosted by my friend Nick Purslow, we bring together two of the most innovative names in experiential hospitality—Ben Wolff of Onera and Isaac French of Live Oak Lake. Known for creating standout micro-resorts and unique stays, Ben and Isaac are veterans of the podcast scene, but this time, they’re answering some questions they’ve never been asked before.

Tune in for unfiltered insights on what it takes to create deeply personal, experiential stays that go beyond just beautiful design. Our conversation dives into Ben’s big-vision approach with projects like Onera Wimberley, where scale meets seamless guest experience, and contrasts it with Isaac’s preference for smaller, more intimate stays—designed to immerse guests fully in nature and unparalleled design.

We also explore how shifts in consumer spending and a growing preference for authenticity and personalization are reshaping the hospitality landscape and why consumers are looking beyond the traditional, finding luxury in boutique, nature-centric stays that prioritize immersive moments over cookie-cutter amenities.

You’ll get Ben and Isaac’s takes on: 

• How Instagram and tech-centric tools are transforming hospitality, enabling small brands to capture attention, build loyalty, and reach consumers at scale, just like industry giants.
• Why scaling across multiple properties, brand differentiation, and why personal brand-building can be a game-changer in boutique hospitality.
• Why “build fewer, spend more” is becoming the motto for unique stays, and how these one-of-a-kind locations are meeting consumer demand for high-quality, memorable escapes.
• Predictions for the future of boutique hotels, from decentralized hospitality chains to collaborative, local-first models.
• And so much more

Listen to The Unique Hospitality Podcast

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Follow Ben on Twitter/X or Instagram

Learn more about Posh Outdoors 

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. 

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at joinjourney.com/alliance.