Build Your Brand Podcast with Jeff Echols

EntreArchitect // Gābl Media
  • 4.9 (12)
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Build Your Brand Podcast with Jeff Echols

Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!

  1. S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage

    08/26/2020

    S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage

    Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [...]

    51 min
  2. S01E12: The Takeaway: Winning on Purpose

    08/11/2020

    S01E12: The Takeaway: Winning on Purpose

    The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [...]

    17 min
  3. S01E11: What s In It For Me?: Cutting Through the Noise

    07/28/2020

    S01E11: What s In It For Me?: Cutting Through the Noise

    What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [...]

    25 min
  4. S01E10: Culture: Having the Right People on the Plane

    07/14/2020

    S01E10: Culture: Having the Right People on the Plane

    Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [...]

    23 min
  5. S01E09: Purpose: A Higher Cause than Architecture

    06/30/2020

    S01E09: Purpose: A Higher Cause than Architecture

    Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than architecture? How can you discover what your purpose is and how it differentiates [...]

    23 min
  6. S01E08: Value: Providing the Right Service

    06/16/2020

    S01E08: Value: Providing the Right Service

    Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [...]

    24 min
  7. S01E07: Relevance: Changing the Way You do Business

    06/02/2020

    S01E07: Relevance: Changing the Way You do Business

    Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today that it s nearly impossible. There s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to [...]

    23 min
  8. S01E06: The Characters: Who is Your Ideal Client?

    05/19/2020

    S01E06: The Characters: Who is Your Ideal Client?

    The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client s name and really get to know them. [...]

    25 min
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4.9
out of 5
12 Ratings

About

Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!

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