Builder365

Jeff Shore
Builder365

Builder365 with Jeff Shore and Amy O'Connor is a podcast that celebrates and bolsters the homebuilding industry through levity, banter, and thoughtful conversation. The members of the Shore team take their work seriously, and themselves less so. They’ll speak with and learn from new home industry experts in the fields of sales, marketing, customer experience, home design, modeling and more. Tune in for a fun, genuine and thoughtful conversation filled with laughter and newfound knowledge to fuel the soul of the homebuilding industry. Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit https://www.opendoor.com/builder365

  1. Understanding Today's Home Buyers With Mollie Carmichael

    -3 J

    Understanding Today's Home Buyers With Mollie Carmichael

    In This Episode: Back in July, Jeff interviewed Mollie Carmichael, Principal at Zonda, for the Sales & Marketing Leadership Summit. Their conversation explored the evolving landscape of home buying, with a focus on the critical need for clear communication with potential buyers and a deep understanding of consumer behavior. They discussed the impact of interest rates on purchasing decisions and the growing shift toward online home buying. The conversation highlighted the importance of transparent pricing, innovative home design, and adapting marketing strategies to meet changing consumer preferences, particularly in visual appeal and communication. Additionally, the speakers addressed challenges in online purchasing, the future of the real estate market, and the integration of technology, encouraging industry professionals to continuously innovate and enhance customer experiences.   Timestamps: 00:00 The Importance of Immediate Communication 02:31 Understanding Consumer Behavior in Home Buying 06:44 The Role of Interest Rates and Affordability 10:27 The Shift to Online Home Buying 14:08 Visual Appeal and Marketing Strategies 18:25 Consumer Preferences and Communication Channels 24:44 Transparent Pricing and Home Design 28:01 Challenges in Online Home Buying 30:48 Customer Experience and Sales Tools 34:06 Marketing Strategies and Customer Insights 39:38 The Future of Real Estate and Technology 46:38 Market Forecast and Closing Thoughts   About Mollie: Mollie is a leading real estate advisor and Principal at Zonda, specializing in community and product insights. She combines her vast experience with Zonda’s consumer preference data to help builders strategize the best design that clients will love.   Acknowledgment:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    49 min
  2. Generosity as a Business Model With Jeanna Roach

    15 OCT.

    Generosity as a Business Model With Jeanna Roach

    In this episode  Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture.   Timestamps 00:00 Defining Culture and Purpose 04:14 The Build-to-Rent Trend 08:10 Gina Roach's Journey to CEO 14:01 Overcoming Setbacks and Building Resilience 17:50 The Unique Culture of Beaten Bow 22:04 Transparency and Generosity in Business 25:48 Affordable Housing Commitment 29:55 Expanding with Purpose 31:49 Community and Global Giving   About Jeanna Jeanna Roach is the CEO of Betenbough Companies. Her journey with Betenbough began in 2006, where she held various positions, including Public Relations Specialist, Marketing Manager, and Vice President of Sales & Marketing. Jeanna is known not only for her visionary leadership but also for defending and nurturing the company's culture, ensuring Betenbough Companies remains a place where employees can thrive both personally and professionally. Throughout her career, she has demonstrated a strong commitment to leadership development and has been instrumental in fostering the company’s unique, people-first culture.   Acknowledgment  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    41 min
  3. Empowering the Next Generation of Home Building With Qadra Evans

    8 OCT.

    Empowering the Next Generation of Home Building With Qadra Evans

    In this episode:  Qadra Evans, Director of Industry Relations for New Construction at Zillow, discusses the evolving landscape of the real estate market, focusing on consumer preferences, the role of technology in home building, and the importance of workforce development. Qadra shares insights from her role at Zillow, highlighting trends such as the increasing significance of pets in home buying decisions and the growing interest in accessory dwelling units (ADUs) as a solution to the affordability crisis. She also explores how builders are adapting to economic challenges and the expectations of younger buyers regarding smart home technology. The discussion concludes with a focus on the She Built Foundation and its efforts to inspire the next generation in the skilled trades.   Timestamps: 00:00 The Appeal of New Construction 03:14 The Rise of Accessory Dwelling Units (ADUs) 05:51 Consumer Preferences and Market Trends 11:50 The Impact of Technology on Home Building 19:13 Workforce Development in Home Building   About Qadra: As the Director of Industry Relations for New Construction at Zillow, Qadra creates and nurtures strategic partnerships with homebuilders across the country, leveraging 20+ years of real estate experience and expertise. In her role, she shares valuable insights, data, and research with the industry, and showcase Zillow's innovative products and solutions that help homebuilders reach and engage more homebuyers online. She is passionate about elevating the skilled trades within underrepresented communities, and is a member of the Executive Leadership Team at The House That She Built, a community of 20 female leaders who aim to overcome the international labor shortage in construction.   Acknowledgment:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    31 min
  4. Innovation, Inclusion, and Affordable Housing with Alaina Money-Garman

    1 OCT.

    Innovation, Inclusion, and Affordable Housing with Alaina Money-Garman

    In this episode we are joined by Alaina Money-Garman, the founder and chief executive officer of Garman Homes, to share her journey and insights into the home building industry. As a visionary leader, Alaina offers a deep dive into the challenges and opportunities faced by women in construction, the importance of leadership development, and how to cultivate resilience in a competitive market. Her expertise in fostering innovation and building a successful company serves as an inspiration for aspiring leaders. The episode concludes with valuable advice for newcomers in the industry, emphasizing the need for creativity, compassion, and the courage to embrace change.   Timestamps 00:00 Authenticity and Making Space for Others 03:06 Emerging Trends in Home Building 05:47 The Journey of Alaina Money-Garman 11:57 Garmin Homes: A Different Approach 18:08 Innovation in Home Building 24:09 Addressing the Housing Affordability Crisis 30:09 Future Predictions for Home Building 36:07 Advice for Newcomers in Home Building   About Alaina Alaina Money-Garman is the founder and chief executive officer of Garman Homes, a company renowned for its innovative designs and customer-centric approach in the home building industry. With a focus on offering a custom-like experience within production homebuilding, Alaina has led her company to great success, constructing close to 400 homes annually. Her leadership philosophy emphasizes the importance of creating deep connections with clients and fostering a positive, inclusive work culture. In recognition of her contributions to the industry, she was awarded the Woman of the Year title at the Women in Residential Construction (WIR+CC) conference.   Acknowledgment   Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    45 min
  5. Crafting Your Brand's Narrative: PR Tips With Carol Ruiz

    24 SEPT.

    Crafting Your Brand's Narrative: PR Tips With Carol Ruiz

    In This Episode Carol Ruiz, the owner and founder of Newground PR and Media, discusses the role of PR in home building and protecting a brand's reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries!   Timestamps 00:00 Answer The Question Honestly and Briefly 02:53 Understanding Buyer Sentiment in Housing Market 08:30 Carol Ruiz Interview 10:05 Separating Personal Brand from Business Brand 12:20 What Does A PR Person Do? 14:15 Dealing with Crisis Communications 17:50 Analyzing National Debacles from a PR Perspective 19:55 Understanding Media Training 21:26 Advice For When You Are On Camera 22:45 The Passion and Challenges of the Home Building Industry 23:53 Documentaries You Must Watch   About Carol  Carol Ruiz is the Principal of NewGround PR & Media, a full service communications & marketing firm with an all-encompassing understanding of how people discover & engage with brands. With deep expertise in real estate, architecture, and development, Carol has secured press in top-tier publications such as The New York Times and The Wall Street Journal. She is an active leader in the Urban Land Institute and frequently speaks at industry events like the International Builders’ Show.   Acknowledgment Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    28 min
  6. Creating a Vision for Your Work With Jim Adams

    17 SEPT.

    Creating a Vision for Your Work With Jim Adams

    In this episode Jim Adams, the founder of NewHomesDirectory.com, shares his entrepreneurial journey and mindset. The conversation revolves around the themes of persistence in the face of failure. The discussion highlights the significance of setting goals, the role of passion, and the impact of AI on the industry. Jim emphasizes the need for confidence in sales and the importance of leading with the heart in business.   Timestamps 00:00 Embracing Failure and Persistence 02:48 The Importance of Reading in Home Building 06:05 Confidence in Home Buying 08:57 The Journey of Jim Adams 11:52 Manifestation and Goal Setting 15:12 The Role of Passion in Achieving Goals 17:59 The Childlike Curiosity of Entrepreneurs 21:14 The Impact of AI on the Industry   About Jim Jim Adams has always had an entrepreneurial spirit. In 1999 he began harnessing the power of the Internet his first year in real estate where half of all his business came from his website being found on Internet searches. During that time he noticed that only resale homes websites were displayed in the results for ‘new homes’ searches. It was then that NewHomesDirectory.com was born; a web directory of new homes, displaying only new homes that would also be found for ‘new homes’ Internet searches. NewHomesDirectory.com proved immediately to be a valuable Internet marketing tool to new home builders. Today, NewHomesDirectory.com delivers thousands of new home consumers to builders’ websites each and every day.   Acknowledgments Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    30 min
  7. Market Trends and The Future of Homebuilding With Tim Sullivan

    10 SEPT.

    Market Trends and The Future of Homebuilding With Tim Sullivan

    In This Episode  Tim Sullivan, the Chief Advisory Officer for Zonda, shares his career journey in the home building industry, from starting as an intern in market research to becoming a leader in the field. He also discusses the challenges and opportunities facing the home building industry, including the impact of new economic policies, interest rate fluctuations, and AI. They also explore the issue of affordability in housing and the need for innovation in the construction process.  Timestamps 00:00 Are You Invested in The Future Of Home Building? 01:02 Where Would You Build Your Dream Home 03:18 Are You Prepared For The Change That's Coming in 2025 06:11 Tim Sullivan Interview 10:40 Comparison of Great Recession and COVID Era 11:40 Snapshot of the Housing Industry 14:14 Addressing Affordability in Housing 16:02 The Need for Innovation in Construction 17:06 Industry Leaders To Listen To 19:54 What Do You Most Enjoy About Your Job 21:03 Love Learning Something New 24:53 Michelle's Take on College Football About Tim Tim  has decades of experience in analyzing and valuing real estate development opportunities across the U.S. and Latin America. He has developed the ability to interpret diverse statistics and trends and translate them into actionable plans. Tim’s personal commitment to his clients is to constantly assess the economy, real estate market, and consumer trends to identify the most innovative and best ways to invest and develop profitably. Acknowledgment Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    26 min
  8. Breaking Barriers in Leadership With Alaina Robertson

    3 SEPT.

    Breaking Barriers in Leadership With Alaina Robertson

    In This Episode Alaina Robertson, the Division President for Taylor Morrison shares her inspiring journey in the home building industry, offering invaluable advice for young women aspiring to leadership roles. She opens up about the unique challenges of navigating the complex regulations in the Portland market and highlights the many positives of working and living in the area. This conversation is a must-listen for anyone interested in leadership, resilience, and the evolving landscape of homebuilding in a dynamic market. Timestamps 00:00 Don't Trade In Your Credibility  01:02 Fall is On the Horizon 4:00 Is Real Estate Still A Good Investment? 07:46 Interview with Elena Robertson 17:48 Navigating Regulations in the Portland Market 22:48 The Great Parts of Portland 29:45 What Your Favorite Movie Reveals About Your Personality   About Alaina Alaina Robertson is the Division President for Taylor Morrison, the nation’s fifth largest homebuilder, covering Portland and Southwest Washington. During her 17 years with the organization, Alaina has had the opportunity to support and lead various departments and initiatives in the business, including two acquisitions that brought Taylor Morrison to Portland, sales and marketing, land acquisition, entitlement, development, and construction operations, such as homebuilding and purchasing. In her current role, she focuses heavily on operational efficiency and becoming the builder of choice for the region’s homebuyers, trade partners, jurisdictions, and other community members. Alaina is also a Pro Builder Forty Under 40 | class of 2023 member.   Acknowledgments:  Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

    31 min

Notes et avis

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À propos

Builder365 with Jeff Shore and Amy O'Connor is a podcast that celebrates and bolsters the homebuilding industry through levity, banter, and thoughtful conversation. The members of the Shore team take their work seriously, and themselves less so. They’ll speak with and learn from new home industry experts in the fields of sales, marketing, customer experience, home design, modeling and more. Tune in for a fun, genuine and thoughtful conversation filled with laughter and newfound knowledge to fuel the soul of the homebuilding industry. Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit https://www.opendoor.com/builder365

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