Building a Beauty Empire: Julissa Prado on Rizos Curls, Family, and Self-Funding

In this episode of Growing Up Latina, Ali V catches up with the fierce CEO of Rizos Curls, Julissa Prado! From starting with just three products to becoming a self-funded beauty boss, Julissa spills all the tea on how she built her brand from the ground up while keeping it 100% authentic. They chat about her wild ride—literally, as she rolled up to Ulta on a horse—and how she keeps family at the heart of her business, even when things get tricky. Plus, you'll hear about her fun marketing ideas, her "Green Era," and how she stays true to her passion for helping others embrace their natural curls.

Get ready for laughs, real talk, and tons of inspo from a Latina boss who's making major moves—don’t miss out! Make sure to subscribe and catch the full interview on our YouTube channel!