Heard Business School

Heard
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Heard Business School

A show for therapists building their own businesses. Every therapy session holds a story, and every client brings a journey. But behind the scenes is a tale of entrepreneurship, where therapists navigate the winding road of building their own business. This is Heard Business School, hosted by Michael Fulwiler, where we sit down with private practice owners and industry experts to learn about the business of therapy, together. We’ll see you in class.

  1. Office Hours: All Things S Corps for Therapists with Andrew Riesen

    18 NOV

    Office Hours: All Things S Corps for Therapists with Andrew Riesen

    Did you know S corporations (S corps) can provide significant financial benefits for therapists and their private practices?  Andrew Riesen, Co-founder and CEO of Heard, joins our host Michael Fulwiler to break down the process of electing S Corp status and using it to your advantage. He explains how it can help private practice owners save on taxes while also outlining the additional administrative responsibilities it entails. Tune in to learn when it makes sense to elect S corp status, the financial thresholds to keep in mind, and the common misconceptions surrounding this tax designation.  In the conversation, they discuss: The tax savings therapists can achieve by electing S corp status and the associated costsThe importance of setting a reasonable salary as an S corp owner and the risks of not following best practicesThe misconceptions about quarterly taxes and other key financial details related to S corpsResources: The Complete Guide to S Corporations for Therapists - https://www.joinheard.com/articles/the-complete-guide-to-s-corporations-for-therapists Tax Optimization Strategies for S Corporation Therapy Practices - https://www.joinheard.com/articles/tax-optimization-strategies-for-s-corporation-therapy-practices S Corp Tax Savings Calculator for Therapists - https://www.joinheard.com/tools/s-corp-calculator Connect with the guest: Andrew on X: https://x.com/andrewjriesenAndrew on LinkedIn: https://www.linkedin.com/in/andrewriesen/Visit the Heard website: https://www.joinheard.com/ Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation: (00:00) Welcome to Heard Business School (00:56) Meet Andrew Riesen (01:16) Understanding S Corporations (02:12) Electing S Corp Status (03:47) Benefits and Burdens of S Corporations (07:25) Financial Implications and Examples (10:28) Administrative Costs and Considerations (15:15) State-Specific Considerations (18:59) How to Elect S Corp Status (23:49) Filing Deadlines and Late Election Relief (30:19) Maintaining Compliance as an S Corporation (35:44) Common Misconceptions and Myths (43:07) Closing Thoughts and Resources This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    45 min
  2. How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna

    11 NOV

    How to Build a 6-Figure Therapy Practice Using Instagram with Kelly McKenna

    How do you go from nonprofit work to a private practice making 6-figures? Kelly McKenna, a licensed clinical social worker and business coach, joins host Michael Fulwiler to share how she leveraged Instagram, raised her rates, and generated $250,000 in her first full year as a private practice therapist.  Kelly shares her marketing expertise, how she found her niche, and how to navigate billing and administrative hurdles while running her own practice. So tune in and learn Kelly’s strategies for building a sustainable, client-focused practice while balancing personal and professional growth. In the conversation, they discuss: Kelly’s best practices for using Instagram to grow your private practice.The importance of niching down and aligning your business to your values.How to keep your practice client-first while avoiding burnout and pursuing high growth goals.Connect with the guest: Visit her website: www.businessoftherapy.comKelly on X: https://x.com/sitwithkellyKelly on Instagram: https://www.instagram.com/sitwithkellyGet a month free of her Reels Membership with code HEARD: https://businessoftherapy.com/reels-membership  Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation: (00:00) Introduction to Heard Business School (00:28) Meet Kelly McKenna (05:33) Transitioning to Private Practice During COVID (09:22) Building a Thriving Practice on Instagram (15:14) Navigating Financials and Accessibility in Therapy (17:57) Leveraging Insurance and Out-of-Network Benefits (21:31) Finding and Evolving Your Niche (25:03) Common Instagram Mistakes Therapists Make (28:44) Finding Your Content Niche (29:13) Evaluating Content Performance (30:52) Reels Membership Examples (33:32) Promoting the Reels Membership (34:47) Sharing Income Transparently (43:12) Business Coaching and Courses (49:39) Building a Support Team (53:52) Final Thoughts and Takeaways This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    56 min
  3. Becoming The Black Male Therapist with Dr. Lawrence Jackson

    4 NOV

    Becoming The Black Male Therapist with Dr. Lawrence Jackson

    Fostering a successful private practice while navigating academia, sports psychology, and representation in the therapy field can be daunting—but Dr. Lawrence Jackson has done just that. As a licensed therapist and mental performance coach, Dr. Jackson has worked with athletes transitioning out of professional sports while also focusing on elevating diverse voices in therapy. In this episode, Dr. Jackson joins host Michael Fulwiler to share his unique journey from aspiring medical professional to becoming "The Black Male Therapist."  He discusses his perspective on the challenges of finding representation in the mental health field and how he used social media, particularly Black Therapy Fridays, to build authentic connections and attract clients. In the conversation, they discuss: Dr. Jackson’s journey in developing a multifaceted career that spans private practice, sports psychology, and academic roles, all while maintaining his focus on representation and inclusivity in the mental health space.The unique challenges athletes face when transitioning out of professional sports and how mental performance coaching can guide them through identity shifts and career changes.The importance of increasing diversity within the therapy profession, along with Dr. Jackson's efforts to support and mentor clinicians of color.Connect with the guest: Visit his website: https://theblackmaletherapist.com/Dr. Lawrence on X: https://x.com/blacktherapyfriDr. Lawrence on Instagram: https://www.instagram.com/theblackmaletherapist/ Check out his YouTube channel: https://www.youtube.com/channel/UCoItb2LIXFLlshaDH4FZ8Cw/featured?view_as=subscriber Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation: (00:00) Introduction to Heard Business School with guest Dr. Lawrence Jackson (02:15) The scarcity of Black representation in the therapy field (05:44) From medical aspirations to psychology (08:17) Pivoting from sex therapy to marriage and family therapy (09:55) Launching "The Black Male Therapist" brand and Black Therapy Fridays (11:02) Sports analogies and systemic thinking to therapeutic practice (14:10) Private practice during doctoral studies and learning key marketing strategies (18:55) Transitioning from academia to private practice in the middle of the pandemic (23:15) Overcoming self-doubt and finding confidence in pricing therapeutic services (29:00) Evolution of Dr. Jackson’s work with athletes transitioning out of professional sports (35:42) The intersection of therapy and performance coaching in sports (40:16) How virtual therapy and supervision transformed Dr. Jackson’s practice (44:00) Balancing multiple roles in therapy, sports, and education This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    53 min
  4. Building a Therapy Practice for Asian Americans with Michelle Vo

    28 OCT

    Building a Therapy Practice for Asian Americans with Michelle Vo

    To truly connect with clients, therapists must embrace authenticity, cultural awareness, and personal identity. On top of that, there needs to be a deeper understanding of how our backgrounds and identities shape our practice. Michelle Vo, a Licensed Clinical Social Worker and advocate for mental health, emphasizes the importance of sharing personal narratives in fostering genuine connections. In this episode, Michelle and host Michael Fulwiler explore why therapy isn’t one-size-fits-all. Michelle shares her journey as a first-generation Vietnamese American, the significance of acknowledging cultural backgrounds, and the power of being relatable in a therapeutic relationship. This conversation goes beyond therapy; it’s about breaking barriers, addressing stigmas, and finding ways to make mental health accessible and relatable for all. Listen to discover how embracing authenticity can transform your practice and build trust with clients. In the conversation, they discuss: Michelle’s experience as a first-generation Vietnamese American deeply influences how she approaches therapy, helping her advocate for both herself and her community while navigating cultural nuances in mental health care. The financial and logistical hurdles of moving from hospital work to private practice, including the choice to become an S corporation and how she manages client loads while making sure to plan for time off. Her approach to being authentic in therapy, highlighting how bringing her full self into sessions — and practicing self-care — helps her connect more deeply with clients, especially those from diverse backgrounds. Connect with the guest: Visit her website: https://www.michellevolcsw.com/Find Michelle on Instagram: https://www.instagram.com/modelmindfulness/ Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation:(00:00) Introduction to Heard Business School with guest Michelle Vo(02:47) Michelle’s journey from a hospital setting to private practice(09:31) Developing a niche and balancing self-care(12:50) Combating self-doubt (23:55) Advocating for thoughtful tech integration into therapy(29:12) Authenticity in therapy and building strong client connections(32:36) How therapists can navigate consultations without the pressure of sales(35:34) The model minority myth and its impact on Asian-American mental health(41:05) The importance of providing appropriate resources for clients(44:34) Encouraging autonomy in private practice (45:19) Closing remarks from Michael and Michelle This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    46 min
  5. Office Hours: How to Create a Therapist Directory Profile that Converts with Ryan Schwartz

    21 OCT

    Office Hours: How to Create a Therapist Directory Profile that Converts with Ryan Schwartz

    Creating an excellent therapist profile is more than just credentials. It’s about fostering one that truly resonates with clients in the hopes of building trust and meaningful connections. In this episode, CEO of Mental Health Match, Ryan Schwartz joins host Michael Fulwiler to share his insights on crafting therapist profiles that instill hope and foster genuine client relationships. Ryan discusses the importance of using warm, relatable language, avoiding clinical jargon, and the role of an inviting headshot.  He also touches on seasonal trends in client needs and the value of regularly updating profiles. Learn how to build trust and attract the right clients with a well-crafted profile. In the conversation, they discuss: The importance of a collaborative tone in developing a therapist profile that invites clients into a partnership rather than focusing solely on the therapist's qualifications.Defining a clear niche in your profile helps attract the right clients while also reflecting the populations you work with best, improving overall client satisfaction.How profiles that focus on hope and positive outcomes are more effective in drawing in clients who seek change rather than emphasizing struggles and problems alone.Resources:  Your guide for a great headshot:  https://mentalhealthmatch.com/articles/for-therapists/the-mhm-guide-to-a-great-photo Use promo code heard30 for 30% off three months of Mental Health Match: https://mentalhealthmatch.com/therapist/register/heard30 Connect with the guest: Ryan Schwartz on LinkedIn: https://www.linkedin.com/in/mentalhealthmatch/Check out Mental Health Match: https://mentalhealthmatch.com/Follow Mental Health Match on Instagram: https://www.instagram.com/mentalhealthmatch/Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation: (00:00) Introduction to Heard Business School with guest Ryan Schwartz (01:34) What clients are truly seeking when searching for a therapist (03:24) Trends in client needs, including trauma and seasonal variations (05:49) Why summer can impact therapy demand and what to expect (07:16) The essentials of an effective therapist profile (08:38) Crafting language of connection using "we" and "together" (09:49) The importance of eye contact and warmth in headshots (13:59) The impact of using "you" language to foster hope (15:45) How emotions drive the decision to choose a therapist (16:43) Why therapists often feel hesitant about marketing themselves (19:24) Using words of hope and possibility in therapist profiles (21:23) Avoiding clinical jargon by using everyday, relatable language (23:36) The value of defining a niche to attract the right clients (26:25) Tips for updating profiles regularly to reflect seasonal trends (29:01) Managing full practices and waitlists effectively (32:32) Personalized responses to client inquiries that build trust (34:01) Updates at Mental Health Match to enhance the client experience (39:46) The ongoing mission of Mental Health Match to connect clients and therapists This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    39 min
  6. Building Your Therapy Business In Between Sessions with Lauren Larkin

    14 OCT

    Building Your Therapy Business In Between Sessions with Lauren Larkin

    Starting a private therapy practice in New York City is no small feat. Growing it into a thriving business? That’s a whole different challenge.In this episode, therapist and content creator Lauren Larkin sits down with host Michael Fulwiler to share her journey of building a successful practice in one of the most competitive cities in the world. From navigating a saturated market to going viral on platforms like TikTok and Instagram, Lauren offers an inside look at what it takes to stand out and scale. She also dives into setting boundaries to prevent burnout, finding the right mentors, and financial strategies for long-term success. In the conversation, they discuss: How sharing relatable and educational content has helped Lauren build trust with potential clients and clinicians and drive business growth in a competitive market like New York CityThe importance of setting clear boundaries and managing workload to avoid burnout in private practiceStrategies for building a waitlist before expanding, allowing for a smoother transition when bringing on new therapistsConnect with the guest:Visit her website: https://leltherapy.com/ Lauren on TikTok: https://www.tiktok.com/@leltherapy Lauren on Instagram: https://www.instagram.com/leltherapy/ Lauren on LinkedIn:https://www.linkedin.com/in/lauren-larkin1/ Connect with Michael and Heard:Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form Jump into the conversation:(00:00) Introduction to Heard Business School with guest Lauren Larkin(02:30) Creating viral content on social media(03:14) How Lauren’s marketing background shaped her private practice(07:51) Transitioning from a group practice to starting her own practice(08:42) How Lauren navigated the financial aspects of starting a private practice(12:13) Advice on handling the logistics and legalities of forming a private practice(15:23) How to navigate leaving a group practice and transitioning clients(17:41) The ethical complexities of raising therapy fees(20:25) Building a waitlist before expanding a practice(24:52) The challenges of growing a practice in a competitive city like New York(27:26) Managing client demand and hiring her first clinicians(32:01) The balance between content creation and clinical work(36:24) Lauren’s personal experience with an eating disorder and how it shapes her practice(40:01) Ethical self-disclosure and its impact on the therapeutic relationship(45:57) How Lauren handles self-disclosure on social media while maintaining client confidentiality(50:00) Mentoring and consulting for early-career therapists(50:07) Five tips for private practice success(56:38) The importance of outsourcing taxes and financial management(01:00:23) Protecting your schedule and setting boundaries to avoid burnout(01:03:10) Creating networking and social events for therapists This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    1 h y 8 min
  7. Centering Inclusivity and Anti-Racism in Your Therapy Practice with Kenya Crawford

    7 OCT

    Centering Inclusivity and Anti-Racism in Your Therapy Practice with Kenya Crawford

    Building a successful and inclusive therapy practice comes with its own set of challenges.  Therapist and consultant Kenya Crawford, LMHC has created a model for doing just that. By centering the needs of Black queer individuals and developing an anti-oppressive pricing structure, Kenya has built a practice that prioritizes accessibility and authentic healing. In this episode, Kenya joins host Michael Fulwiler to share how she crafted a space that supports marginalized communities while maintaining a sustainable business model. She also discusses her work with Cultivating Healers, a community space for clinicians of color to grow anti-racist and sustainable practices. Kenya offers her perspective on the complexities of racial equity consulting and shares how organizations can address racial trauma early, before it reaches the therapy room. Listen in as Kenya breaks down her approach to balancing her roles as a therapist, consultant, and community builder, all while staying true to her mission of fostering equitable, inclusive care. In the conversation, they discuss: Kenya’s approach to building a practice centered on the needs of Black queer individuals and how aligning her values with the communities she serves has been essential to her successThe development of a tiered pricing model that allows clients to pay based on financial needs, providing accessible care without compromising sustainabilitySkills to navigate the challenges of racial equity consulting, identifying performative activism, and addressing racial trauma in workplace settings Connect with the guest: Visit her website: https://www.kenyacrawford.com/Kenya on X: https://x.com/KenyaCrawford_Kenya on Instagram: https://www.instagram.com/kenyacrawford_/Learn more about Cultivating Healers: https://www.kenyacrawford.com/cultivatinghealers  Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form  Jump into the conversation: (00:00) Introduction to Heard Business School with guest Kenya Crawford (02:19) Kenya's personal mission of fostering radical and authentic healing (03:53) The influence of traditional therapy training on Kenya's practice (06:00) Transitioning from group practices to private practice (10:33) Challenges faced when starting her business (12:06) Kenya’s experience with virtual practice before the pandemic (13:35) Niche specialization and its impact on client engagement (15:02) The unexpected journey into consulting (20:43) Pricing consulting based on expertise and impact (24:27) Shifts in demand for anti-racist consulting post-2020 (30:48) Differentiating between therapy, consulting, and coaching (34:50) Kenya’s anti-oppressive rate structure explained (43:07) Introduction to Cultivating Healers initiative (48:16) Pursuing dreams without waiting for permission This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    50 min
  8. Building a Business as a Neurodivergent Therapy Practice Owner with Dr. Amy Marschall

    30 SEPT

    Building a Business as a Neurodivergent Therapy Practice Owner with Dr. Amy Marschall

    Building a therapy business isn’t an easy task. But creating one as a neurodivergent therapist? Even harder. Dr. Amy Marschall, a licensed psychologist and private practice owner of RMH-Therapy, shares her experience with host Michael Fulwiler, on how she found her own personal secret sauce to building additional income streams, including providing assessments and evaluations.  In detailing her journey of navigating her ADHD and autism to starting a private practice,  Dr. Amy shares how she has built these other streams of income, as well as  the intricacies of diagnostic processes, the hurdles of acquiring accurate diagnoses, and the consequences these have on patients seeking support. Learn how Dr. Amy maintains professional boundaries, her tips on billing practices, the value of administrative support, and the nuances of having a practice in a rural area.  In the conversation, they discuss: Dr. Amy’s personal experience with misdiagnosis, noting the complexities and consequences tied to acquiring an official autism diagnosis, such as being placed on government lists and facing immigration challenges.The financial and administrative hurdles of psychological testing, highlight the high costs, and the complexities introduced by insurance companies.She shared the importance of maintaining firm professional boundaries and avoiding unpaid labor to prevent burnout, as well as her strategies for balancing higher-paying tech consultations with low-cost services for clients in need.Connect with the guest: Visit her website: resiliencymentalhealth.comDr. Amy on X: https://x.com/DrAmyPsyDDr. Amy on Facebook: https://www.facebook.com/DrAmyMarschall/ Connect with Michael and Heard: Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/Newsletter: https://www.joinheard.com/newsletter Book a free consult: https://www.joinheard.com/welcome-form  Jump into the conversation: (00:00) Introduction to Heard Business School with guest Dr. Amy Marschall (02:55) Dr. Amy’s experience in the group practice field (04:54) Her experience and transition from a group practice to a private practice (07:11) How she thought about the financial side of her practice (12:29) Her process from getting clients rurally to clients in different states (14:00) Dr. Amy’s niche and the type of clients she works with (17:22) The mistakes Dr. Amy made when she first started her private practice (20:28) How she started offering assessments and evaluations (26:42) What Dr. Amy charges for assessments versus therapy sessions (30:42) How Dr. Amy thinks about the balance between testing and therapy in her practice (31:43) The process of training through Pessi (36:59) How Dr. Amy’s ADHD and autism affect her work (45:20) Current challenges Dr. Amy is experiencing today in her work and how she is dealing with them (48:21) One thing Dr. Amy wants therapists to take from this conversation (50:00) Closing This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.

    50 min
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A show for therapists building their own businesses. Every therapy session holds a story, and every client brings a journey. But behind the scenes is a tale of entrepreneurship, where therapists navigate the winding road of building their own business. This is Heard Business School, hosted by Michael Fulwiler, where we sit down with private practice owners and industry experts to learn about the business of therapy, together. We’ll see you in class.

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  • Creador
    Heard
  • Años de actividad
    2 k
  • Episodios
    25
  • Clasificación
    Apto
  • Copyright
    © 2024 Heard

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