Building a Brand with a Single Magical Ingredient with Justin Kerzner of Magic Molecule

Bora uncovers how a single naturally-occurring molecule became the foundation of a revolutionary skincare brand that's now in every Ulta Beauty store across America. Justin Kerzner, founder of Magic Molecule, reveals the fascinating journey of building a brand around hypochlorous acid - a powerful healing compound that our own bodies produce, yet most people (including dermatologists) have never heard of.

Key Episode Highlights:

• The science behind the "miracle molecule" that performs 120 times better than bleach, yet is safe enough to spray in your mouth

• From skepticism to success: How Magic Molecule turned their harshest social media critics into their most loyal customers through radical transparency

• Inside the pitch that took them from 0 to 1,400 Ulta Beauty stores - including the unconventional strategy that won over multiple senior buyers

• Strategic lessons in FDA compliance: Navigating the complex world of medical device marketing while building a consumer brand

• The power of authentic reviews: How gifting 2,000 products pre-launch created a foundation of trust and credibility

• Real talk about scaling challenges: Managing creative consistency and team growth across multiple locations

Perfect for brand builders who want to:

- Learn how to position a revolutionary ingredient in a crowded market

- Navigate FDA regulations while building a consumer brand

- Scale from DTC to major retail presence

- Convert skeptics into brand advocates

- Build authentic customer trust from day one

Whether you're launching a skincare brand or scaling any DTC product, this episode offers a masterclass in turning a single innovative ingredient into a retail empire - all while maintaining authenticity and building genuine customer trust.