Building a Case Study Growth Engine: From One-Off to Always-On w/ Joel Klettke

Case studies should be your mid-to-low-funnel MVP—building trust, closing deals, and driving serious ROI. 

But for most teams, they’re a nightmare. Slow, messy, and frustrating to produce. 

Even when they do go live, they rarely deliver the impact they should.

Why? Because great customer stories don’t just happen—they require a strong internal infrastructure. Without the right processes, accountability, and buy-in, your customer stories will stay stuck in limbo (or worse, go completely unused).

In this episode, we’re joined by case study maven Joel Klettke to learn how to create powerful, scalable case studies with the right engine.