Building a Communications Business From The Ground Up - Moment #4 Ft. Nickie Shobeiry

In this clip of The Power of Why, Nickie Shobeiry and I dive into her journey of building a communications business from the ground up. Starting out, Nickie hustled hard—taking on free gigs and creating websites for local cafés and galleries, just to get her work in front of people. She talks about the ups and downs, like moving to London with big dreams only to realize it wasn’t the right place at the time. After finding her way to Canada, she hit the ground running, networking in Ottawa and writing for Apartment 613 to build her reputation. Nickie shares how staying connected with her community and showing up consistently has fueled her growth—and how that grit and perseverance still pay off today.

Connect with Nickie

• LinkedIn: Nickie Shobeiry
• Website: Nickie Shobeiry
• Instagram: Nickie Shobeiry
• Substack: Nickie Shobeiry

Connect with Naomi

• Website: www.naomihaile.com
• LinkedIn: Naomi Haile
• Instagram: @naomiahaile
• Twitter: @naomiathaile
• YouTube: Naomi Haile