17 min
Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content) Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
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- Business
Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.
Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."
It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:
where generative AI is helpful for content, and where it's not (yet)
how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
and lots more!
Follow Brooklin: LinkedIn
Check out Beam: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.
Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."
It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:
where generative AI is helpful for content, and where it's not (yet)
how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
and lots more!
Follow Brooklin: LinkedIn
Check out Beam: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
17 min