63 episodes

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.

www.healthycompetition.co

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Andy McCotter-Bicknell

    • Business
    • 5.0 • 8 Ratings

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.

www.healthycompetition.co

    Quick lil announcement

    Quick lil announcement

    listen :-)

    • 2 min
    April Dunford: Nailing Competitive Positioning

    April Dunford: Nailing Competitive Positioning

    April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'



    We focused on how competitive intel and positioning intersect in business:

    - bashing "approaches," not competitors

    - the importance of positioning your competitors

    - when to mention competitors (and when to leave them be)

    - why you shouldn't be scared of talking about competitors

    - why you need to know your differentiated value



    And lots more.



    Follow April: website | LinkedIn

    Check out her new book: Sales Pitch

    Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 


    This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

    • 36 min
    Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)

    Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)

    Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on:

    what to do when competitors lie about your product
    the benefits of going through Y Combinator
    when to buy-out your prospect's contract with a competitor
    how they'll be using their recent seed funding
    why it's hard to start a martech business right now

    and lots more!
    Follow Emir: LinkedIn
    Check out HockeyStack: Website
    Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠
    This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

    • 24 min
    Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)

    Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)

    Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into:


    her favorite PMM workflows that incorporate AI
    her favorite AI tool among the many that she's tested
    mistakes she made during her AI research that you can avoid

    And lots more!

    Follow Jess: LinkedIn

    Check out her templates & courses: AI for Product Marketers, How to Use Notion AI for Product Marketing

    Continue the conversation with me: ⁠⁠LinkedIn⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Twitter⁠⁠

    This episode is brought to you by the ⁠⁠Healthy Competition⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

    • 29 min
    Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

    Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky

    In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi.

    We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them.

    Want to master the art of product launches? Join our upcoming cohort before Oct. 31st here: https://maven.com/course-crew/readyforlaunch

    Follow Jason: LinkedIn | ProductivePMM

    Follow Tamara: LinkedIn | PMMCamp

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

    This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between 100+ Competitive Intel and Product Marketing pros every month. Join today!

    • 55 min
    Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)

    Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)

    Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.

    Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."

    It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:


    where generative AI is helpful for content, and where it's not (yet)
    how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
    the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
    and lots more!

    Follow Brooklin: LinkedIn

    Check out Beam: Website

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

    This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

    • 17 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

DMF California ,

The explainer for explainers

Being of an analytic mindset, I am often asked to explain to others how I make sense of a business or other topic. This podcast sets the bar for how I want the people I talk to to think about what I tell them.

ConnectWithPablo ,

This is different

You can tell how good a podcast is by how prepared the host is, and it’s very clear that Andy is putting in the work. That Christopher Lochhead episode is one of the best interviews of Lochhead I’ve ever heard (and I’m a fan boy).

Good stuff, Andy

rubymemphis ,

Actionable competitive intelligence C! Guidance, heavy hitter guests!

These podcasts are a great compliment to the information I get in the Healthy Competition Community. Super conversational and Andy asks all the questions I would ask of the leaders he interviews.

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