38 min

Building a great data team: Mission (Im)possible Catalog & Cocktails: The Honest, No-BS Data Podcast

    • Technology

Here’s your mission, should you choose to accept it: Your company is making poor decisions about how to bring its latest product to market. Time is running out, and the company risks missing a unique and lucrative opportunity. You must convince your exec team to stop using gut instinct and start trusting in data.

Step one is building a strong data and analytics team with the right mix of people, process, and technical know-how. In this episode, Juan, Tim, and Patrick Barry, VP of Data and Analytics at SPM Marketing and Communications, discuss what it takes to assemble a team from scratch.

Other topics include:


What roles and skills to prioritize

Why diversity is critical

What things do we wish would self-destruct

Here’s your mission, should you choose to accept it: Your company is making poor decisions about how to bring its latest product to market. Time is running out, and the company risks missing a unique and lucrative opportunity. You must convince your exec team to stop using gut instinct and start trusting in data.

Step one is building a strong data and analytics team with the right mix of people, process, and technical know-how. In this episode, Juan, Tim, and Patrick Barry, VP of Data and Analytics at SPM Marketing and Communications, discuss what it takes to assemble a team from scratch.

Other topics include:


What roles and skills to prioritize

Why diversity is critical

What things do we wish would self-destruct

38 min

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